Inelastic Case Study

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According to the fallowing article dairy products were once considerate relative “inelastic,” meaning that demand for food staples like milk, butter and cheese varies little with a price. However, with many more alternative for dairy products and more stable prices they are no longer inelastic. Is clearly that the consumers are no just sensitive to prices, but also concern about health for the goods and close substitute like the article mentions Butter and margarine.
Do you think that in the case of butter people are really consuming less because of the price
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