What is the lifetime value of a typical customer in each of the four segments, in current dollar values? Compare these figures to the “Gross margin” figures in the original spreadsheet. What can you learn from this comparison?
Unfortunately, the improvements in earnings and loan losses have not extended to Banks’ operating revenues. Banks’ operating revenues are not growing due to “lower servicing income (down $8 billion), reduced gains on loan sales (down $4.8 billion), and lower income from service charges on deposit accounts, which fell by $2.1 billion (5.9 percent).” (FDIC Quarterly, p.2)
Exploitability- Since Grocery Checkout is the only online grocery destination in London, they can exploit the full potential of their resources. Grocery Checkout’s
Joe Coulombe started Trader Joe’s in 1967. Traded Joe’s can be characterized as a low cost, high quality grocery store. Eighty percent private label product mix, expanding its target markets, keeping costs down, and extremely effective marketing powers Trader Joe’s increase popularity. Since 2002, the market value of private food label has risen twelve percent (Datamonitor, 2008). This essay
In 1883 Bernard (Barney) Kroger invested 372 dollars that consisted of his life savings to open the first ‘Kroger’ grocery. That first store, located at 66 Pearl Street in downtown Cincinnati, would soon turn into the giant retail chain that consists of nearly 2,500 stores all over the country and most recently produced sales of over 76 billion dollars. Barney Kroger was revolutionary in the formation of the modern grocery, in that he was the first grocer to have his own bakery, as well as selling meat and other groceries all under one roof. Kroger was also the first to manufacture the products that he in turn sold in his own store. This was the beginning of what is today one of the largest food manufacturing companies in America.
Complete the exercise for each segment and total to determine the average annual revenue per customer. Romanian Market | Revenue per Cardholder | | Romanian Market | Revenue per Cardholder | Segment | Annual Income € | % of Potential Cardholders | Potential Cardholders (MM) | Interest Revenue € | Other Revenue € | Annual Revenue €| | (Table A) | (Exhibit 5) | (Case Text: Page 4 @ 18.6M) | (Table A) | (Table A) | (Table A) | Middle Class | 3,000-4,500 | 18.2 | 3.39M | 37.13 | 23.50 | 60.63 | Affluent | 4,500-6,000 | 15.0 | 2.79M | 86.63 | 36.75 | 123.38 | Most Affluent | 6,000+ | 12.9 | 2.40M | 148.50 | 61.25 | 209.75 | Annual Revenue per Cardholder (all customers) | €122.78 | Annual Revenue per Cardholder (Affluent + Most Affluent) | €163.31 | ACQUISITION COSTS Table B provides the basic data necessary to calculate the relative strength and reach of the several acquisition tools available to Alpen Bank to acquire credit card customers. Recreate this table to establish the parameters for implementing marketing communication plans to acquire customers. TOOLS | Unit Cost (€) | Prospects Reached | Response Rate | Qualification Rate | Direct Mail | 0.50 | 2,500,000 | 3.0% | 60.0% | Take One | 0.10 | 2,000,000 | 2.5% | 30.0% | FSIs | 0.05 | 3,500,000 | 1.5% | 30.0% | Direct Sales | 3000/rep | 60,000 | 25.0% | 60.0% | Branch Cross-Sell | 1.00 | 50,000 | 50.0% |
This case involves a mid-sized, regional grocery store chain called Reed Supermarkets. Reed has 192 retail stores, two regional distribution centers and 21,000 employees in five states in the Midwest of the United States. This case discusses Reed’s market strategy for the Columbus, Ohio, market in particular, which is one of Reed’s largest markets. The Columbus market has grown slightly over the past five years, while Reed’s market share has dwindled slightly in the market. Reed has watched their market share stagnate with the entrance of new competitors (10% growth in stores) and a dramatic shift in customer preferences to value or
In order to analyze an industry, it is important to determine where it is in the industry lifecycle. During the 1970’s and 1980’s the retail grocery industry was expanding at a phenomenal rate. Throughout this boom period, the number of large grocery stores was rising and forcing the existing” Mom and Pop” grocery stores out of the industry.
Grocery Gateway would like to increase their deliveries from 2.7 to 4 per hour. Dominique Van Voorhis, vice president of industrial engineering and operations systems, must provide recommendations for improving and optimizing the delivery operations.
This report compares financial performance of two major banks of UK i.e. HSBC Bank Plc and Barclays Bank Plc on the basis of their Balance sheets and profit and loss accounts for the year 2009. This report also provides SWOT analysis of both banks i.e. HSBC and Barclays Bank Plc and provides an insight into their Banking Strategies.
The author has experience in dealing with financial data during his day to day job. Therefore he is comfortable with extracting relevant figures and come to a conclusion on his
Referring to table X in appendix, it can be seen that the R square of these tables are about 0.17, which means 17% of the variance of profitability could be linearly explained by the independent variables (age, district, income, etc.). Thus, according to the regression results, it is apparent that income has positive relationship with profitability for online profitability as well as offline since the coefficients are all positive numbers. However, when I look in depth, I find that the Age group 5 (45-54 years old) has the highest average profitability for online segment, and this observation may give you some suggestions on online banking pricing strategy. In terms of how profit varies for different income groups, we can refer to table XX. It shows that people are divided into 9 different groups based on their income. In this table, it is clear that people with lowest income make the lowest profit for the bank on both online and offline segments. On the other hand, people with highest income, which is 125,000 per year or more, appears to be the most profitable customers of the bank. In addition, people from different districts also contribute different profit as well. For instance, people live in district 1200 are most profitable clients while those who live in districts 1100 and 1300 are less profitable.
This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.