Inflation: Marketing and Unilever Zimbabwe

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

Unilever Global is a company dedicated to producing quality and nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They also produce world-leading brands which include Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names such as Blue Band, Pureit and Suave. Furthermore, Unilever Global is one of the world’s leading fast-moving consumer goods companies with products sold in over 190 countries. Arguably, more than 2 billion consumers worldwide use a Unilever product on any given day. According to its website, the vision of Unilever is “to make sustainable living commonplace place, working to create a better future every day,

As a large multinational, Unilever recognises the importance of its employees and their influential impact on business success, which has become even more crucial in a faster-changing working environment, in which higher flexibility and

The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company 's message or advertisement, it is important that the message be clear and consistent (Business Training Schools, 2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communications plan. We will also discuss advertising and promotion programs. Technology trends available to help market the product is

Marketing department of Unilever was very strong & potential. They concentrated on advertising and marketing to get higher margin business and to develop brand value. The food division was organized into six categorized.

Promotion: To maximize profits in their competitive environment, Unilever Nigeria adopt what Sidhanta, Somroop; Chakrabarta, Anindya 2010 called Integrated Marketing Communication by synergizing all promotional tools with other marketing mix components;

o Marketing plan is a document that lists activities aimed at achieving particular marketing outcomes in relation to goods or services. The plan provides a template for

6. A proposed communication strategy throughout the implementation of the marketing activities. Your communication strategy should ensure that all team members are kept informed of each other’s activities.

Unilever is a global giant whose products are available the world over. However, the brands under the Unilever flag appeal to the Sri Lankan consumer not because of their international acceptance and recognition, but because these brands cater to their habits and lifestyles. Communications at Unilever Sri Lanka are tailored with the Sri Lankan consumer in mind, and Ms. Silva stated that the company encourages its employees to consider the consumers as the priority in their daily operations.

Planning is everything when it comes to measuring your success. If you fail to plan, it’s like a sailboat in the middle of the ocean without sails; you have no clue in which direction you will be sailing. This is why developing a marketing communication objective is paramount to your marketing success.

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p

Unilever possessed, first, strong capabilities in branding and marketing. It understood local markets, and it knew how to market to them. It was at the frontier of market segmentation strategies in packaged consumer products. It opened up new product categories in deodorants and household cleaners. Unilever 's brands were not strong enough to prevent the growth of private labels in Europe, but they were sufficient to maintain Unilever 's strong position in higher margin products. It was able to leverage knowledge of brands and products between countries throughout the world, matching them to income levels and changing aspirations.

The study adopted quantitative research method to diagnose the effect of product branding on profitability of Unilever (GH) Limited. This is because the hypothesis formulated in the study could be best tested with mathematical models (Lisa, 2009). The study focused on Unilever (GH) Limited. Unilever (GH) Limited is of the largest listed companies in Ghana with long trust records of product branding, supported with coperate vision. The company owns more than 400 brands, which are put into four main categories - Refreshments, Foods, Personal Care and Home Care.

Unilever is operating in a highly competitive and volatile environment. Current economic crisis have made it difficult for many businesses to operate with profitability. Legal requirements, technical changes, and change in the habits of the customers have created problems for businesses. Companies, including us, have to be updated, and continuous R&D is the key solution to many of our problems. An attractive business is one with higher margins and low competitions. Therefore, if the environment where we operate is with higher level of competition and low level of profit margins, our best strategy is to keep customers satisfied and loyal, continuous R&D, cost control, and responsive to our competitors.

Unilever N.V. and Unilever PLC are a dual listed company; running as a single operation and sharing a board of directors. According to 2013 revenues, they are considered to be the third largest consumer goods company in the world. Unilever is broken down into four divisions: Home Care, Personal Care, Foods and Refreshments. Their portfolio consists of over 400 brands with products that can be found in 190 countries around the world. However, Unilever focuses on 14 brands which have generated over 1 billion euros in sales. The focus brands are: Hellmann’s, Axe/Lynx, Lipton, Dove, Knorr, Magnum, Sunsilk, Surf, Lux, Omo, Becel/Flora, Heartbrand, Rama, and Rexona.