Influence Consumer Purchase Behaviour for the Coffee Bean

The coffee served in Second Cup is also high quality and the drinks available strongly rival those in Starbucks. In the past decade there has been an explosive growth of 157% in the area of coffee shop market. Canadian coffee market share, new companies have limited to no space for growth in North America. Second Cup’s market share at the Canadian market is about 8%.Upon these facts and analysis there is an unlimited growth possibilities in the coffee market in Canada. There are different factors that do influence in the purchase of coffee from these outlets and the the way these coffees are priced. Customers are reluctant to get coffee from these outlets as the prices are too high than the coffees that could be made at home. There is a huge conflict between the pricing of coffees at these places and homemade ones. Coffee shops are determined to serve the best quality coffees which are been imported from South America and Africa, due to the rise in oil prices transportation charges have also been increased. And also due to different global climatic conditions the prices of these gourmet coffee beans have been increased.

Management is the process of directing resources, organizing in order to effectively maintain and achieve business, organizational goals and creative problem solving. Directing resources means people, materials, finances and information. “Those who become managers and successful leader are the people who can best transmit their views, ideas, and enthusiasm to others” (Baldwin & Bommer, 2008, pg. 47). The goal of management is to accomplish the business mission and objective. To be a successful manager, you need skills in decision making, financial analysis, interpersonal relationships, and communication as well as the ability to apply those skills in a context of restraints, opportunities, and options. The following management analysis paper

Mr. Coffee is best known for pioneering and leading the market in the automatic drip coffeemakers. The brand was established in 1968 by Vincent Marotta and Samuel Glazer and was then part of the North American Systems, Inc.

Every human being having to start the morning with a cup of coffee or tea with hot and delicious breakfast, and mid-morning or afternoon. The great hot coffee or tea is sharing with family, friends and co-workers. Some people are like to drink coffees or teas as taste bold to medium and mild with any types of products. In 19th centuries to now, there are so many food businesses open in the market such as coffee stores, food restaurants, retail grocery stores and food industries. There are different country’s coffees or teas with flavors find in the coffee or cafe stores. The coffee businesses are open such as Starbucks coffee, Dunkin Donut, McDonald, Panera, Caribou café etc. All these coffee businesses have the own corporate stores,

The setting of ‘fair’ prices to consumers: the company should bear in mind that customers nowadays will shop around to compare the intended products and services. However for the business survival and growth purposes, the company should also maintain its profit margins to ensure its business growth and expansion. The company needs to consider its cost factors and business operation areas to reduce or minimise the costing areas.

Management decisions and control are the focus of the chapter. The first concept was decision making, which simply is the process of choosing a course of action regarding the business. In the book, we are shown a 9 stage process which entailed problem perception, problem identification, problem formulation, search for alternatives, evaluation of alternatives, choice of alternatives, start of operation, implementation and control. Last summer when I interned with the Golden State Warriors there was a person whose designated job was to make decisions on what the office was going to have for lunch; and at the same time there was the CFO who sat with teams everyday making decision regarding the teams move from Oakland to San Francisco and used

As stated by Prasad (2008), the managers should identify the different choices available in order to get most acceptable outcome of a decision. From searching different alternatives the managers can evade blocks in operations as choices are suitable if a particular idea goes wrong. Khanka (2000) expresses the view that selections can developed from in many ways such as can get from sources like experience, do training other organizations, and take others ideas and suggestions related in problems. Furthermore to improve alternatives solution the managers may investigation the signs of a problem for clues or fall back on intuition or result that stated by Griffin and Moorhead (2010). For an example in marketing department a non-programmed decision is compulsory the manager have to produce alternatives for raise market share. As McShane and Von Glinow (2000) pointed out that in a programmed decision is a standard operations is not to generate choice but can take out from the documented that already saved. Next an organizer should search the mission of a decision. In other words they need to define what is to be accomplished by it (Quick & Nelson, 2013). The decision criteria are important as mentioned by Dubrin (2002). The several criteria are consumers must aware of varies in quality of products, there not happen inflation, workers must consider the quality of improvements and lastly job satisfaction should not be reduce.

Today, a jar of instant coffee can be found in 93 per cent of British homes and increasingly consumers are trying out different types of coffee, such as cappuccino, espresso, mocha and latte. The expanding consumer demand for product choice, quality and value has led to an increase in the coffees being made available to a discerning public. ‘Value’ is the way in which the consumer views an organisation’s product in comparison with competitive offerings. So how does coffee get from growing on a tree perhaps 1,000m up a mountainside in Africa, Asia, Central or South America, to a cup of Nescafé in your home, and in millions of homes throughout the world? This case study explains why Nestlé needs a

In recent decades, coffee has flooded the market with an abundance of flavors as specialty coffee shops arose on almost every street corner. There used to be minimal choices in flavors such as dark roast or light roast, but now there is almost every flavor imaginable. These specialty flavors have been tailored for niche markets such as women and even young children. After visiting three different market tiers of coffee, I was amazed at vast variety, the differences in price and the various countries of origin. The low price market I visited was King Soopers, the mid price market was Starbucks Coffee, and the high price market was Boxcar Coffee.

A strong brand image is often seen by management to be one of the company’s most important and valuable assets (Class Notes, 2016). A brand image can be seen as “the impression in a consumer’s mind of a brands total personality” (Business Dictionary Online, 2016). When a brand image is seen, immediately a vivid picture of that company, its products and even its values

When it comes to the formulation of the management research questions, there is a need to follow a hierarchy which determines the direction of acquiring a solution. Important to note is that a management research seeks to investigate problems and follow a step by step procedure in finding the respective solutions. On the other hand, managers have the task of providing scientific help in the decision-making process. Therefore, it is imperative for one to take into consideration the available alternatives available to an organization as solutions. Subsequently, following a management research question hierarchy will enable them to conduct an adequate evaluation. Considering the case of NCR Country Club (NCRCC) the steps involved require us to establish the management dilemma, the management question, the research question, the investigative question, the measurement question, and the management decision (Schindler, 2001).

Bhakar et al. (2013) have pointed out that a positive brand has positive impact on the purchase intentions of a customer. In order to avoid the negative COO effects, companies ought to focus on building a positive and strong brand image for their products in the minds of customers (ibid).

In addition, several empirical findings have confirmed that a favorable image (i.e. brand, store/retail) will lead to loyalty (e.g. Koo, 2003; Kandampully&Suhartanto, 2000; Nguyen & LeBlanc, 1998), brand equity (Faircloth, Capella, & Alford, 2001; Biel, 1992; Aaker, 1991; Keller, 1993), purchase behavior (Hsieh et al., 2004) and brand performance (Roth, 1995).

According to Chisnal(1995) and Engel et al (1995), brands attitudes are a composite of three different dimension: Cognitive, affective and behavioral). These three dimensions are highly inter-dependent and are forces to influence on customer’s attitude.

This shows that brand country of origin play an important role in determining the quality of brand which influences their attitude and purchase intentions. In developing country like Pakistan brand origin (that the brand is from which country) affects the perception of consumers for foreign products (Kaynak et al., 1999) and this foreign product can be more favorable if the brand is from the western or developed country. Consumers evaluate products more positively which are particularly from the USA, Japan, Germany, Italy, the UK and France (Bhuian, 1997) brands are well recognized by consumers around the world, and are perceived as to representing a high status and quality we believe that this effect consumer assessment of brand quality rating (Lee,M,Y., Knight,D., Kim,Y,K., 2008)