Influence Of Advertising And Marketing

What does an ad say about a society? When viewing a product advertisement, many people never stop to think why the ad and product appeals to them. However, when a more critical look is taken, it’s easy to see precisely how ads are carefully tailored to appeal to trending values of a targeted demographic, and how that makes it easy to examine the society of those whom the ad is targeted at. In the analytic writing Advertisements R Us, Melissa Rubin provides an excellent example of this, as she crafts a logical and clear analysis of a 1950’s Coca-Cola magazine ad which thoroughly explains how advertisements can reveal quite a great deal about the society in which they were created.

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

In addition, advertising feeds from mob mentality, convincing people a product will change their lives by deeming it fashionable or sophisticated. It bypasses logical thinking to take control of how people view themselves and their “need for esteem. People want and need to be respected and we need to feel good about ourselves. And this is where much advertising lives, often because we are selling products that people really do not need. L’Oreal’s ‘Because you’re worth it’ is the perfect example” (Madigan 83). For this reason, expectations of a person are manipulated to fit the wants of the industry to sell products. These people are affected since they feel as if they have no choice in what to wear, how their body should appear to others, and which brands they buy. It all comes down to the need to be apart of something bigger, instead of sticking out from the crowd.

Newspapers, Magazines, Television, Online… advertising is everywhere. Within the myriad of advertisements displayed in front of viewers every day, there are appeals. Society neglects and overlooks these marketing strategies that toy with their minds, resulting in skyrocketing purchases after the release of an advertisement. In “Advertising’s Fifteen Basic Appeals,” Jib Fowles identifies the appeals he believes are implemented in advertisements. These appeals include sexual innuendos, powerful images, or comforting displays which draw the audience into the desired product. After analyzing the ads within the Vogue January 2018 edition, an extremely popular fashion and lifestyle magazine, the demographics can be determined as a market with expensive taste. The graphics are extremely feminine and contain Fowles’s previously mentioned appeals, like the “need for prominence.” Although not all of the fifteen appeals apply to these advertisements, Fowles’s list is still valid and does not need revisions as the readership of Vogue magazine is just a small sample of the population. Through the appeals of each advertisement, this clear readership is developed, rather than using all of the Fowles’s appeals and not addressing the correct audience.

Advertising is an ever-present form of propaganda in our lives. Four common techniques are often observed in the advertising we see and hear every day. One technique, the testimonial, involves a well-known person appearing on behalf of a product being sold. The assumption is that if we like Cher and admire her looks, we will buy the product that she endorses. Another common technique, the bandwagon, makes us want to be “one of the gang”. This uses phrases like “everybody’s switching to..” and “all across America people are discovering…”. The plainfolks propaganda technique is especially popular now. We see and hear regular consumers talk about their experiences using certain brand of coffee, headache remedy, or phone company. A final technique,

The basic myth of our culture is that consumption is the goal of life” (gtd. In Glickman). Consumption is an important aspect of everyday life as we are continuously consuming products. The clothes we wear, the food we eat and the devices we use to communicate with people are produced by companies for our consumption. Companies turn to advertising agencies to come up with ways to effectively market their products and create demand. Advertisement agencies make use of profiling and niche marketing to target the groups of customers that the product will appeal to (McFall 5). Advertisers use societal stereotypes, for example, gender stereotypes to link a particular product to a group of consumers in order to create a demand for the product.

The products and ideas in advertisements are ever changing but, the techniques in which the products and ideas are presented have remained vaguely the same. Kilbourne analyzed women’s advertisements ranging from late 1900’s to 2,000’s, even though these ads promoted different products they all had the same intention, to leave an imprint on an audience. Lantry on the other hand, analyzed much older advertisements. The advertisements which Lantry analyzed were from the early to mid 1900’s. Lantry’s ads may have been older, but they still had the same concept of leaving an imprint. When comparing the ads analyzed by both authors a clear pattern appears. The strategy of making a women need a product opposed from making her want a product is evident. Advertisers make it seem like buying or adopting a certain idea will make intended audience’s life better. An article on the brief history of ad’s for Cosmopolitans 2nd birthday mentions ‘"Most ads produced are often standardised international ones. The things that stand out tend to be special inserts and gatefolds."’ This statement is from 1997 almost 20 years ago, and both Kilbourne and Lantry would agree that it perfectly describes how advertisements are still produced

Commercials can give insight to the society in which they are marketed toward. Advertisers attempt to connect with their target group. This attempt can be a reflection of the society in which that market group lives. Although it can be argued whether we are in a modern or postmodern society, commercials can utilize aspects from both theories to market and advertise their products. I take a closer look at two commercials and examine how they would be interrupted by two distinct social theorist, postmodernist Jean Baudrillard and modernist George Ritzer.

In this chapter, Kim Sheehan explores the different ways in which men and women are depicted in advertising, as well as how the two genders view advertising and its message. According to Sheehan, the different portrayals of men and women have intended and unintended effects (Sheehan: 2004, 25) on society and on the roles which men and women practice in the modern world. Such effects, identified by Sheehan, influence the public sphere, persuading individuals that this is an accurate representation of gender roles. Sheehan’s aim, though, is not to resolve this problem of gender inequality in advertising and in society as a whole, or propose solutions, but simply to introduce the different societal roles of men and women portrayed through advertising, as well as how they have changed, and examine the problems surrounding this. The attention paid to this topic here is thus a way of highlighting its importance.

Consumer Culture is at the root of all social, political and economic development of western cultures for the past three hundred years. Advertisements become a key role in creating ideological messages and meanings. In a consumer culture and capitalist economy, advertisement becomes a tool used by corporations to influence the minds of the buyer. When a company produces an ad or commercial, their main objective is to get the viewers’ attention in order to sell the product. Many different methods are used to lure an audience in; tactics may include print or commercial ads, to either inform or to target individuals into consuming goods. There have been constant debates surrounding females in advertisements and the ways in which women are defined through their constructed identities. Society plays a heavy hand in constructing individuals gender roles, and in turn many of our identities. Women during the 1950s and onwards have been a byproduct in advertising campaigns, their roles were limited and became repetitive overtime.

the product will be affecting. If it is for men, they will do a commercial that

Magazines are a popular item in the United States. They can be found in stores, offices, houses and more. They are very popular for advertising just like many more things. Television, news, radio, billboards and online are just a few of the forms of media companies use to advertise their products or services. The ads manipulate consumers in different ways which can be either positive or negative. The companies use their ads to influence the consumer to either buy or use their service.

An industry that is growing and becoming more common around the globe is the advertising industry. As this industry grows however there are insecurities and they are tracking people’s actions online and gaining an abundance of information on people. In-game advertisements appear on free games or applications that the user has on their phones and a valid solution to this problem is in-game rewards. The advertisement industry gets bigger each day and in-game advertisements are getting more adaptive to the user’s preferences. Many developers are making it their mission to give equal advantage to the user to earn some in-game rewards for watching their advertisement while they play their favorite game on