Influence Of Advertising And Marketing

1515 Words7 Pages
As of today’s society, popular culture is growing, although, in order for our community to be any well-liked culture, advertising and marketing have to take part. When reading What We Are to Advertisers by James Twitchell and Men’s Men and Women’s Women by Steve Craig, people will realize that the main audience for advertising and marketing is what causes the “popular” of the culture to develop. In What We Are to Advertisers, the article examines that advertising is to not only label a product but to also label the consumer as they circulate all over this “pyramid” of social groups. For Men’s Men and Women’s Women by Steve Craig, his point of view is not about society purchasers as an entity, but about the main audience and how…show more content…
With a viewpoint like that, he convinced that as they put an end to “roost”, it will turn into the customers standard and they will come back to the product over and over again. Advertisement is a way to pass on the word to the common people about specific products. If we were to take a glance surrounding our local grocery store, we will see numerous goods that we are well known with. In this article, advertising goes into much more complexity than just putting a product up for sale to the public. Twitchell centers on the subgroups that advertisers use to produce and position their ads. Each and every one of us qualifies into what is named the “VALS” system, which arranges consumers by purchasing cravings. There are three principal groups, as well as eight sub-groups, all of which can be constructed into many combinations of consumer. Twitchell also uses diagrams to describe the different kinds of buyer. The main subjects of the article were, “Mass production equals mass marketing equals creation of mass stereotypes” as well as “different products have different meanings to different audiences” (193). The Principle-Oriented group, which is the first group, is made up of three classes, which are Actualizers,
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