Influence Of Information Communication Technology On Customers ' Online Purchasing Behaviour

4502 Words19 Pages
PROPOSED RESEARCH TITLE

THE INFLUENCE OF INFORMATION COMMUNICATION TECHNOLOGY ON CUSTOMERS’ ONLINE PURCHASING BEHAVIOUR: THE CASE OF THE TRAVEL INDUSTRY IN THE UK
TABLE OF CONTENT

PART ONE: RESEARCH DESIGN PROPOSAL 1
1.0 Background to Study 1
1.1 Statement of Problem 1
1.2 Research Questions 2
1.3 Research Aim and Objectives 2
PART TWO: LITERATURE REVIEW 3
2.0 Introduction 3
2.1 Information and Communication Technology (ICT): Definition 3
2.2 Benefits of ICT to Organisations 4
2.3 The Impact of ICT on Travel and Tourism Industry 4
2.4 ICTs Evaluation Models in Travel and Tourism Industry 5
2.4.1 System Quality 6
2.4.2 Information Quality 6
2.4.3 Responsiveness 6
2.4.4 Trust 6
2.4.5 Usability/Usefulness 7
2.4.6 Ease of Use 7
2.5 Customer Behaviour in Online Purchase of Travels 7
2.6 Determinants of Customer Behaviour towards Online Purchasing 8
2.7 Conceptual Framework and Hypotheses 9
PART 3: RESEARCH METHODOLOGY 12
3.1 REASEARCH METHOD/DESIGN 12
3.2 TARGET POPULATION AND SAMPLING TECHNIQUE 13
3.3 DATA COLLECTION TECHNIQUE 13
PART 4: DATA ANALYSIS 14
4.1 Data analysis method 14
4.2 Validity and reliability 14
4.3 Ethical consideration 14
Time plan for the Study 15
REFERENCE 16

PART ONE: RESEARCH DESIGN PROPOSAL

1.0 Background to Study
The advancement of Information Communication Technology (ICT) and precisely the internet has impacted significantly the travel and tourism industry (Buhalis & Law, 2008; Kamarulzaman, 2007; Mack et al. 2008). The widespread internet

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