Influence Of Information Communication Technology On Customers ' Online Purchasing Behaviour

Digital Media has influenced or changed the field of e-commerce. The changes for the consumer are a larger selection of items as well as the ability to purchase items anytime anywhere. Also, they now have the ability to price compare and find the best buy. For the seller, they have access to more customers. Websites allow anyone from around the world to shop at a store. No longer is a business owner limited to their local clientele. Anyone from anywhere is a potential client.

* Impacts of technology e.g. on traditional operational practices for selling travel services, issuing e-tickets, offering dynamic packaging

In addition to this massive information highway, there are many different tools that can be utilized on this global network.Using the Internet, people find jobs, send electronic cards, shop, make airline and hotel reservations, execute stock trades, and even pay bills online!With the increasing popularity of people shopping and purchasing goods online, the Internet has created new ways of doing business. Realizing the potential of the Internet, many companies have started to advertise their products and services online. However, consumers are becoming hesitant as it relates to purchases over the Internet because of the fear of being deceived by online retailers. The research study will examine a prosperous component of the Internet, Internet

According to an article “Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage”, Kountromanis who is the author highlighted that internet is being used by majority of the world’s population therefore information posted on the web regarding the business service provided by an organization is significant. Not only that, any organization can gain competitive advantage by structuring into a customer-centered focus organization allowing the companies to know their own strengths and make further improvement to their weaknesses. In addition, companies will be able to extract information regarding customers with the help of network sites such as LinkedIn, Facebook, Twitter, Instagram and Snapchat.

Today’s on-line travel market is succeeding because the companies are using a more software-centric, online business model termed “E-commerce.” This has become the popular avenue for businesses as it mirrors the ideas of mobility. The sheer amount of data available, coupled with the advanced operating systems and social media platforms, have created new possibilities for E-commerce organizations. The infrastructure of E-commerce has expanded into platforms such as peer-to-peer networking, crowd-sourcing, social websites, and mobile devices and media. E-commerce trends are findings ways to incorporate every aspect of our daily lives into an online package associated with our everyday needs (Fishbein, 2013).

The first major impact of information technology, as we think of it today, was the facilitation of commercial transactions electronically, usually using technology like Electronic Data Interchange (EDI, introduced in the late 1970s) to send commercial documents like purchase orders or invoices electronically. Later, with the development of the internet, the effect of information technology on consumer behavior could be seen in the purchase of goods and services over the World Wide Web via secure servers with e-shopping carts and with electronic pay services, like credit card payment authorizations. The Internet Boom: "First we must confront the question of what happened during the late 1990s. Viewed from 2003, such an

The internet and World Wide Web are extremely well suited for conducting business electronically on a global basic, Web-based Electronic Commerce(EC) has introduced unprecedented opportunities for the marketing of products and services, accompanied by features, functionality and innovative methods to serve and support consumers. E-commerce has became a major catalyst of the economy and remains a vital growth engine for businesses today, It successful change the consumer behavior. Consumer purchases over the Internet continue to grow from year to year. The survey involving

Globalization has immensely affected the role of intermediaries as organisations prefer distributing products directly. This report studies the dimensions of Abercrombie and Kent tourism systems and practises. The report studies the impact of e-business on the distribution strategies of travel agencies and the importance of distribution channels. Moreover, in context with the Abercrombie and Kent the report studies the distribution strategies and its importance on the performance of the company.

Travel & Tourism is a vast industry, which is known to provide numerous facilities, to people all around the world. Travel & Tourism is quite imperative, for many economies to survive, since, some of their source of income is dependent on travel and tourism.

Electronic commerce, or e-commerce, is defined as the buying and selling of products over an electronic system, typically the Internet. Business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer, or consumer-to-business. E-commerce ranges from online shopping (e-tail) to financial transactions such as mobile banking. Now that consumers can purchase unlimited amount of goods and services, e-commerce has completely revolutionized marketing. It has evolved and developed throughout the years to meet consumers’ needs, and now plays a big role in modern society. Like brick-and-mortar stores, e-businesses have both positive and negative effects on consumers. This research reveals the impact of e-commerce on consumer behaviour with reference to its convenience, cost-effectiveness, and safety.

The digital world is evolving rapidly, with tourism constantly keeping pace with the new technological developments. The internet of things, the sharing economy, mobile commerce—all

Next, according to new generation, there are getting more and more people who tend to purchase and surfing online to get more information with their fingertip. So, online presence could gain more advantage in the new generation. The recent trends show, consumers increasingly favoring online bookings and using the resource to research their holiday and find the best deals. Without online presence, the opportunity could be underutilized and revenues could

Alikilic, (2008) mentions that travel & tourism practitioners introduce email that is one of the most reliable new medium as the ecommerce driver and customer relationship builder, they also point out that customers still rely on email for their travel and holiday purchasing information, ideas, news and interactive services. Especially “email” as a communication channel is the most effective marketing vehicle for tourism marketers to analyse real-time data at such a deep level. Moreover, email produces the highest response rate for lead generation of direct mail methods and email is the cheapest way of running a travel campaign. In addition, Buhalis and Jun, (2011) show that hoteliers and travel firms have gradually matured and now understand that

Past researchers have conducted studies on information technology adoption in the travel industry and found out that travel executives or managers do not have the proper

A change in consumer buying behavior is the driving force behind the need to be interactive online. Consumers now want more from a