Influence Of The Modern Sports Industry

For the past years the media has had a big effect on society. Many people rely on the media for news or sports coverage but they don’t realize that the media may influence people’s beliefs or way of behaving. The media covers sports in order to provide information to the fans but they also can create fake news to spark controversy in sports. The world of sports is largely affected by the media as they are a big topic to talk about throughout all kinds of media. Although the media can provide information of sports to fans, it can also create positive and negative conditions for the athletes. The media’s portrayal of sports creates rivalries between teams and players which increases competitiveness, damages professional relationships, and

Have you ever been watching television and a commercial for Hydroxycut comes on featuring a male or female who went from 250 pounds to 150 pounds and looks like a fitness model just from using Hydroxycut? Although these results may seem extreme this is what many fitness advertisements promote; portraying unrealistic body images and displaying false results. Fitness advertising can be found in print and broadcast forms. While fitness advertising can be viewed as having both positives and negatives, I believe fitness advertising is negative. This paper will discuss the negatives of fitness advertising, to include creating negative body images and promoting false results. It will, also, address the counterarguments against fitness advertising being negative.

In “Feeding Hard Bodies: Food and Masculinities in Men’s Fitness Magazines” Fabio Parasecoli addresses the increasing popularity of men’s health and body image. Many magazines, including Men’s Health, Men’s Fitness, and Muscle and Fitness, are targeted toward men of all ages who wish to improve their physical appearance. The particular body ideal they reinforce is one of high muscle and low fat, a body that can be hard to achieve for the average man. Therefore, specific nutrition is the key in obtaining the ideal body. Men are now becoming more aware of their appearance, body image and body health. With the standards, dedications and effort put into obtaining the ideal body type, food industry is giving men easier ways to get and maintain

Over the last decade, the prominence and relevance of sports has permeated the social fabric of American culture. As a sociological construct, sports have helped create a new sense of identity for millions of Americans by appealing to their personal and physical needs and by subconsciously influencing the manner in which they interact with one another. When analyzed through a sociological framework, sports have the capacity to transcend racial, political and socioeconomic barriers making it one of the world’s most powerful community-building institutions.

The rhetorical imagery that is used to portray a man's body is spread throughout the fitness industry and health advertisements. These images are on the cover of well-known magazines such as “FITNESSRX”, distribute worldwide targeting men, ages 18-30. These magazines give a visual rhetoric as a method of persuading beauty, body image, and the pursuit of “perfection”. These companies target young adults because they believe they have the money to buy their products to obtain the body they want or the body portrayed on the cover of the magazine.

Intercollegiate athletics are no longer just a sport, it has turned into a big business. The National Collegiate Athletics Association (NCAA) currently has an operating budget of approximately $530 million in unrestricted assets. The NCAA had generated a total revenue of nearly $1 billion during its 2014 fiscal year from member schools. With all those facts about the revenue that NCAA is generating, the situation of student athletes getting paid rises up. Student athletes who are on a full scholarship receive tuition fees for regular classes, summer schools, books, room and board, and some medical cost. Time is very limited during the day for student athletes to get a job. Most of the time coaches will not allow the student athletes to

Sport is an ever growing aspect of our cultures, and as the access to different avenues of sport begin to present themselves we question the ability of sport organizations to expand globally. This review of literature will examine different avenues of sport and the research that has been done in regards to their effort to expand on a global scale.

In Rachel Giese’s article “How Energy Drink Companies Prey on Male Insecurities” (published Nov. 28, 2015), Giese accentuates her point through recent studies that energy drink companies target young men into thinking that by consuming their drinks, they will appear manlier. In order for the beverage industry to make it seem that way is by associating their drinks with extreme sports and higher performances after consuming the product. In most cases, men consume the energy drinks in order to regulate their sense of masculinity and are determined to drink more if they feel their manhood is being threatened. Overall, young men feel obligated to be manly otherwise they will end up feeling worthless. In regards to younger children, they also emphasize

Our world is more influenced by social pressures now than ever before I feel. Social media is a great thing that connects all of us but sometimes it puts unrealistic expectations in our minds. Like having the body physique a movie star or hitting home runs like Barry Bonds. Judith Lorber’s essay from “Believing is Seeing” argues that society is the reason for the huge differences between men and women; naturally women and men have the same values and wishes but society has created a huge difference in between what is male and female. In the essay “Getting Huge, Getting Ripped’ by Matthew Petrocelli, Trish Oberweis, and Joseph Petrocelli the use of recreational steroids throughout the midwest United States is studied and analyzed. When reading Petrocelli, if you read with the point of view of Lorber you can see how society has pressured people into taking steroids in order to feel more socially acceptable.

Who had more influence on shaping the athletics / sports past and present in the western world: the ANCIENT GREEKS or the ROMAN EMPIRE? Explain your choice in detail.

Michael Jordan, Babe Ruth, Tom Brady, LeBron James, and Serena Williams are just a few of the names that have dominated the sports world within the past century. These people mastered their craft in ways that many before them could not achieve and carved the way for the future generations of athletes to follow in hopes to be just as successful as them. On top of that, millions of dollars are attached just to their name because of how successful they are playing sports. However, if it were not for sports, they would be normal people living normal lives and not regular household names and glorified celebrities. So the question is, how did they gain such popularity and fame? Sports in America have gained popularity

Today 's society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the 'perfect ' body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual 's self-image.

The period of 1865 to 1950 was critical to the formation of “Modern” sport that is recognized today. In an article by Allen Guttmann titled From Ritual to Record: the nature of modern sport, Guttmann outlines seven characteristics that played a central role in the development of sports. These concepts were created as a sociological history of sports and took into place both American and European competitions. Guttmann’s notions of secularism, rationalization, bureaucracy and quantification, among others, all advanced the culture of sports; yet the most important of the stated characteristics is equality.

Representations of men in media have a different approach—they tend to focus on strength, power, physique, independence, etc… The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption “Always A Champion”, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc… is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a “real man”.

The men in these advertisements look nothing like me, despite me being tall, it is still not enough. The media has put into my perception that slender, though muscular, bodies are more successful in romance, career and are self-confidence. These assumptions that the media has portrayed in my mind has left me questioning myself about my own physical body. I quite remember looking at the mirror and seeing that I had belly fat and my arms looked like a shrimp’s compared to the ideal men. I felt incompetent and worthless because the ideology that was put into my mind and my assumption that without the ideal body my career and romance life would come to an end. So I decided I needed to change, so I signed up for the gym to bulk up. This was no accident that I retreated to the gym, supposedly the media idea of achieving the ideal body is realized by working out, dieting, and cosmetic surgery. Pressure was also put on me by women, friends, other men and my parents, especially my father. Through advice like “Be a Man”, something that is easily said, but carried the weight of its message. I was expected to take charge. So I did by taking control of my body with exercise and drinking protein shakes and cutting down my food intake to meet the standards of society. This provided me with a sense of direction, control and achievement; however, it risked my health with symptoms of having eating disorders. Similarly, I have seen many men and women, mostly women,