Influence : The Psychology Of Persuasion By Robert Cialdini

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“Influence: The Psychology of Persuasion” by Robert B. Cialdini
In today’s society, we are bombarded by salesmen, telemarketers, and representatives. In the book, the author is trying to emphasize the art of persuasion. What is persuasion? Wikipedia will describe persuasion as “the action or fact of persuading someone or of being persuaded to do or believe something”(Wikipedia). Dr. Cialdini performed an observational research to study how customers are influenced by persuasion. By working as a car salesman, and waiter he was able to see the strategy used to persuade customers. He discovered multiple techniques that were used by people on a daily basis in which he called fixed action patterns. The
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My internal pressure triggered in my cerebellum that's encouraged me to stay consistent to my commitment. Fulfilling my personal needs are very important to me so when making a choice about something it then becomes apart of my life which forces me to behave consistently with it.
Recently, I read a book called the four agreements by Don Miguel Ruiz. One of the four agreements were don’t take anything personal which are both compliments and criticism. We have an idea that when people praise us, we should believe it and we feel more liked. However if there are conflicts then we no longer like that person. Liking is a principle that we have all encountered on a daily basis. My freshman year at The University of Mississippi I met new friends. I had one specific friend that followed me on instagram and saw me around campus before I officially met her in person. This specific friend always “liked” my instagram photos and commented cute phrases under my photos. I knew she had an idea of me in her head and assumed she liked me based on my photos from instagram. We actually officially met in calculus class because she sat next to me, then we befriended one another. After months of hanging out she then informed me that she liked me and wanted to become my friend ,because I seemed so sweet and fashionable from instagram. I thought it was funny how she recruited me as a friend before she knew my

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