Influence: The Psychology Of Persuasion

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How to convince others to view data for what it stands for. Whose’s voice matter the most and why.

The word convince is synonymous with charming someone into agreeing with you [1]. The goal is to persuade, agree to do something with someone and feel content or at peace when they do [1]. As Abraham Lincoln states ‘’ To win a man to your cause, first convince him that you are his sincere friend’’ [2]. A lot of institutions created to conduct business have rich data and tools, but how to merge and interpret the data leaves them with no insights, if it can’t be used in the right way [5] [7]. In other words, data should be used to promote the business [5]. Although this may be true, but to win big,
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The following discusses how to convince your HiPPOS [6].
• Instruct Yourself on Persuasion : This book by Robert Cialdini (Influence : The Psychology of Persuasion) provides findings on the six principles on how to become an influence at work [6]. These principles are based on a universal pattern of behavior and have an overwhelming effect to be fond of someone and be liked by people among us [10].
• Become an Office Politics Expert: By and large, learning those office politics and becoming proficient with these skills is an added advantage , regardless of what strategy you choose to incorporate these skills comes in handy when managing HiPPOS [6]
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Berkun , S. (2010). How to convince anyone of anything. Retrieved March 11, 2016, from
2. Hogan, K. (2010). The Psychology of Persuasion : How to Persuade Others to Your Way of Thinking: Pelican Publishing.
3. Kaushik , A. (2007). Occam's Razor : The Three Greatest Survey Questions Ever. Retrieved April 11, 2016, from
4. Kaushik, A. (2010). Occam's Razor : Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! Retrieved April 11, 2016, from
5. Kaushik, A. (2010). Web analytics 2.0: The art of online accountability & science of customer centricity. Indianapolis, IN: Wiley.
6. Koks, P. (2014). Six Smart Ways to Influence your HiPPO. Retrieved April 11, 2016, from
7. Lewis , A. 10 Best or Worst Ways To Visualize Web Analytics Data. Retrieved April 11, 2016 from
8. Page , R. (2008). Win at Web Analytics : Top 7 Ways to influence your HiPPO. Retrieved April 11, 2016, from
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