Influence of Culture in Marketing

“Culture comprises traditional ideas and related values, and it is the product of actions” (Kroeber and Kluckhohn, 1952); “it is learned, shared, and transmitted from one generation to the next (Linton, 1945); and it organizes life and helps interpret existence” (Gordon, 1964).

Culture may have its sources in different aspects of human life, as: language, nationality, education, profession, group, religion, family, social class, corporate culture. All these elements influence every member of a society and thus, culture is learnt and transmitted to others.

Culture is one of the most relevant elements that can define not only a society but also a country’s cumulative beliefs and system. Often noted as the origins of a country, culture is definitive in the sense that it harbors all the elements that can provide justification on the traditions and norms set by the society for its members. More often than not, the society members follow norms in order to create a harmonious community, and the beliefs and the traditions serve as the poles or grounding rules for each member to follow. Culture is very dynamic in the way that it can change over a variety of foreign influences but what is permanent about it is that original elements about it often lingers with the influences, therefore making it multi-faceted and broad. More importantly, culture serves as an individual and unique trait each society has, and therefore sets it apart from other countries and other societies.

There are various aspects that make up a culture in today’s world, ranging from necessities needed for survival, social groups, and the unique traditions they value within the specific culture. That’s why we all are able to conclude that culture is the fluid set of traditions, customs, beliefs, values, and practices developed over time by a specific group or community.

A culture can be defined as a way of life of a group of people- their behaviors, beliefs, values that are passed along by communication and imitation from one generation to the next. It also includes the customs, arts, literature, morals/values and traditions of a particular society or group (Virginia Encyclopedia). Culture can also be considered as a way of thinking, behaving, or working that exists in places or organizations. This topic is of huge importance to our society mainly in the state of

I believe culture is the attitudes and feelings a group of people share. Culture can include practices like rituals and customs like religion. It is how you eat, drink, and speak. Culture can be either tacit or explicit. Tacit is very much like an unspoken behavior, it is something people lack words for. Explicit culture can be spoken or written. No matter what category culture falls into it truly makes us different from one another. It is everywhere shaping people all around the world every day.

The Merriam-Webster dictionary defines culture as “the beliefs, customs, art etc. of a particular society, group, place or time” (Culture, n.d.). Cultural norms vary around the globe, which can make the global business

Culture includes everything that a society is made of. There are many things that make up culture to include the economy, history, language, government and religion of a country. Those are some of the basics of defining characteristics of culture. For example the children of North Korea are trained from an early age to hate Americans. This kind of culture is

A culture can be defined as the shared values, beliefs, and practices of a group of people, which are transmitted from one generation to the next and are identified as patterns that guide the thinking and action of the group members. There are

Culture can be defined as behavioral norms, meanings, and the values used by members of a particular society as its reference point for the construction of their view of the world and ascertain their identity in their way. Traditions, language, values, religious beliefs are all part of culture. There is lots of need to understand the cultural manifestation

Culture is defined as “The ideas, attitudes, customs, beliefs, values and social behaviour of a particular group of people or society that are passed on from generation to generation” (Brentnall, A., n.d.).

Culture is the totality of learned, socially transmitted customs, knowledge, material objects, and behavior. It includes ideas, values, and artifacts of groups of people (Schaefer, 2006). Understanding culture can be tricky, ever ask “why do people act the way they do?”, “what made me do that”, “what was I thinking?” Physical abilities, educational background, and social background of how I was raised are important aspects of my life. The environment in which I was raised is very important aspect of my life.

Language is perhaps the most important key to understanding culture in general and the specific values, beliefs, attitudes, and opinions of a particular individual or group.

One’s own cultural perception engenders the entirety of the human mind as a component, individually moves forward to create a culture complex. It also depends on how they were raised and their history. Culture is made up of very important components. We as a group believe that these are the 4 basis that makes up the culture. One is traditions, we believe This is on because without traditions we wouldn't know what to

Based on an anthropologist’s definition, culture is composed of patterned and interrelated traditions, which are transmitted over time and space by non-biological mechanisms based on man’s uniquely developed linguistic and non-linguistic symbolizing capabilities. As explained by Hofstede (1984), culture is not genetic, but instead is a learned characteristic. Even thought, cultural traits could be learned differently from one country to another, the differences in national patterns tend to be very stable over time.