Influence of Magazines on Indian Women

829 Words Jan 16th, 2011 4 Pages
Influence of lifestyle magazines on Indian women.
Introduction.
Most women today live in fashion. There is that natural desire in every woman to look good, feel good and live well. Popular fashion magazines are the ultimate source of the most modern fashion trends.
They are a woman's best friend in terms of looking hip, stylish and trendy. If women would like to know the latest in fashion and trends that will make them feel best about themselves, they get themselves lifestyle magazines.
Lifestyle magazines are becoming more and more of a trend in today's fashionable world and finding the one that you would like best can be hard.
Over the years lifestyle magazines have evolved with the times. Editors have worked hard to establish
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these magazines don’t cost much but they are to help you be at your best.

Objectives of the study
1. To find out the extent lifestyle magazines influence Indian women
2. To find out what information Indian women look for in the magazines
3. To find out if they incorporate the tips and advices in their daily life
4. To find out how much information they take in and how much they filter out
5. To find out if it is worth it for them to spend money on the magazines.

Literature review.
According to the article “ Do fashion magazines influence Indian women?” by Deepa Roy, the fashion magazines, in their new avatar, not only contain beauty tips, fashion trends and glossy photographs of film actresses and models but they also tell how women can look and feel good in spite of being busy.
Not only looks, they also tell how women can remain healthy as true beauty comes from within. These fashion magazines, particularly those published in India, focus on such natural ways as Yoga, Ayurvedic and Home Remedies for beauty treatments, health tips etc. to make Indian women truly fit and well.
As far as fashion and style is concerned, they not only cover what's going on in society and what the fashion designers are doing but sometimes set the trends themselves

She also says, Magazines are for taking ideas and not as a support for…