Influencing The Adoption Of Mobile Office Services : Empirical Investigation Among Sales Workers

1444 Words6 Pages
Introduction: Here the critical review of a research article, taken from a reputable published and refereed journal i.e, “INFLUENCING FACTORS FOR THE ADOPTION OF MOBILE OFFICE SERVICES: EMPIRICAL INVESTIGATION AMONG SALES WORKERS” written by Jin-Bo Sim and You-Jin Kim,Creative Future Research Laboratory, Electronics and Telecommunications Research Institute, Korea. It is observed a major amount of variation in consumer expectations from the available resources (ETRI, 2010). The authors were keen in identifying the factors behind this scenario. It was all about the smart concepts of IT and portability with security. The smart market is expanding at an exponential rate. As of 2010, an estimated 270 million smartphones have been sold. In…show more content…
However it has few contrary results. 1. Research Question: This research is an attempt to determine the technology factors that influence adopting(mobile office services) MOS and to understand how the consumer evaluates and predicts these factors so as to affect the intention to adopt these services. The concept that speaks most about the age of smart life is smart work. Smart work refers to flexible work arrangements or environments, enabled by ICT, which allow people to perform their tasks from anywhere and at any time, free of spatial and temporal constraints (KCC, 2010). To put it simply, company workers no longer have to be tied to the office encouraging flexibility with security. The detailed goals of their research are as follows: primarily they identified the technology factors that influence adopting MOS through a review of discussions related to the definition of smart work and MOS, their trends and outlooks, and the enabling technology fields. Secondarily, they formulated a test research hypothesis and designed a research model using variables likely to have an influence on adopting MOS using empirical survey data. Thirdly, based on the results obtained from the above steps they derived marketing implications for adopting and diffusion of MOS. 2. Research Literature: Here the author classifies Smart work into three main types: telecommuting, the mobile office, and smart work centers (KCC, 2010). The author has classified
Open Document