Advertising is a complicated form of marketing, it’s almost like an art form. One must be acutely aware of their audience and what captures their attention, otherwise the advertisement will fall flat. There is a myriad of different ways to lure consumers into buying a product; for example, the Center for Disease Control’s (CDC) managed through a series of advertisements to convince individuals of the importance in getting a vaccination for the influenza virus. It was applied using multiple techniques, namely the methods of universal appeal and association. These techniques helped the CDC to effectively promotes the flu vaccine and get their message across to a wide range of people.
In the book, The Great Influenza: The Epic Story of the Deadliest Plague in History, John Barry discusses the 1918 influenza pandemic. In the prologue, Paul Lewis, a physician who spent most of his time in the laboratory, was introduced. He had encountered the disease only once, but he had
In two years between 1918 and 1919, A pandemic of influenza swept mercilessly over the planet, killing millions which stood in its path. Miraculously, the exact origin of the pandemic is unclear. What is exceedingly clear, however, is that often the actions of man aided in the spread of the virus, whether due to inadvertent endangerment, close quarters, religious principles, or failure to recognize the true threat that influenza posed.
When people see or hear advertisements, whether it be in a magazine or on television, many do not stop to consider or analyze the techniques that go into making the advertisement effective. For instance, the Center for Disease Control has a campaign that has the purpose of promoting the influenza vaccination. If you examine the campaign closely, it becomes clear that the advertising campaign targets a diverse audience of all ages, genders, and races who could all benefit from getting an influenza vaccination. In this advertisement campaign, the Center for Disease Control effectively promotes the benefits of getting an influenza vaccination to a targeted audience using numerous persuasive techniques such as association and universal appeal.
Missing Histories: WWI and the 1918 Influenza Pandemic As the horrendous experiences of the First World War began to wind down, a new terror emerged in the form of the Spanish Influenza that circumnavigated the world, not once but twice within a two-year period. While the general public commonly remembered experiences of the war in literature, art, prose and memorials, those of the 1918 pandemic were not. Research completed by this author on the subject of German bias during the First World War found little mention of the influenza pandemic in The Burlington Hawk-Eye, the state?s longest continually operating newspaper, published in Burlington, Iowa. However, the Burlington Public Library Board, in its meeting minutes, recommended the
In his nonfiction text, The Great Influenza, John M. Barry explains that scientific research is an uncertain process. Barry supports this explanation by using rhetorical strategies such as repetition and a metaphor. Barry’s purpose is to prove scientific research is a confident process that allows one to be courageous on the side of uncertainty. Barry uses formal tone with his audience that goes beyond researchers.
Every year, millions of people start talking about the influenza virus and getting their vaccines as the flu season approaches, which starts around the October-November period and reaches its peak between December and March. Therefore, public health officials around the world- and in the U.S in particular- are constantly challenged
The CDC's ad campaign promoting influenza vaccinations has a widespread appeal to many audiences due to its use of several proven persuasive techniques. Through the use of association, flattery, and universal appeal, as well as a variety of strategies, the ad campaign is highly convincing and is able to reach many audiences.
The Worldwide Influenza Epidemic in the U.S. "The 1918 has gone: a year momentous as the termination of the most cruel war in the annals of the human race; a year which marked, the end at least for a time, of man's destruction of man; unfortunately a year in which developed a most fatal infectious disease causing the death of hundreds of thousands of human beings. Medical science for four and one-half years devoted itself to putting men on the firing line and keeping them there. Now it must turn with its whole might to combating the greatest enemy of all--infectious disease (Billings, 2005)." The influenza in 1919 was much bigger than a cold. In the two years that this disease swept the world one fifth of the population was infected. The flu was most deadly for people ages 20 to 40. This pattern of death was unusual for influenza which usually killed the elderly and young children. It infected 28% of all Americans. An estimated 675,000 Americans died of influenza during this pandemic, about ten times as many as in World War 1. Of the U.S. soldiers who died in Europe, half of them were killed by the influenza virus and not to the enemy. An estimated 43,000 soldiers who were sent for WWI died of influenza. The worldwide influenza epidemic adversely affected the U.S., both in the states and the soldiers at war. Subsequently, in the lack of medicine, lack of skilled doctors, and the lack of soldier preparation.
Influenza, Avian Influenza, and the Impacts of Past and Looming Pandemics Avian influenza is a disease that has been wreaking havoc on human populations since the 16th century. With the recent outbreak in 1997 of a new H5N1 avian flu subtype, the world has begun preparing for a pandemic by looking upon its past affects. In the 20th Century, the world witnessed three pandemics in the years of 1918, 1957, and 1968. In 1918 no vaccine, antibiotic, or clear recognition of the disease was known. Killing over 40 million in less than a year, the H1N1 strain ingrained a deep and lasting fear of the virus throughout the world. Though 1957 and 1968 brought on milder pandemics, they still killed an estimated 3 million people and presented a new
The influenza pandemic of 1918-19 still reigns as one of the most catastrophic pandemics of all time. World War One occurred shortly before the influenza pandemic, which left us with 16 million less people. Months later, this epidemic spread like wild fire which estimated a loss of 50 million people. Within the United States, 25% of people were victims of this epidemic and the average life expectancy drastically dropped by twelve years.
Influenza pandemic 1918 The influenza pandemic of 1918 was a tragic event in New Zealand history that killed many. The influenza also known as the spanish flu broke out after World War One ending in 1918. The spanish flu was a worldwide disease that is thought to have originated from america,
Health Topic: Influenza The disease and which part of the body it affects: Influenza (flu) can affect your whole body. It can affect your eyes with aches behind your eye ball. It can also be felt through the whole body with aches especially in your head lower back and legs,
What is the flu? The flu is short for influenza, which is a common viral infection in the respiratory passages where in some occasions can be deadly, especially in people at high risk. There are more than three million United States cases
cells and avoid the immune system response; also in human influenza infections, this glycan promotes binding of the virus to the glycans on erythrocytes; thus, facilitating the entry of the virus to the cells. Its overexpression on cell membranes is linked to cancer metastasis (Fuster and Esko, 2005; Severi et al., 2007). Therefore, the better understanding of how this post-translational modification occurs, will give insight into options for applications in biotechnology and medical treatments. A way of doing this is generating sialic acid analogues to be accepted by a SiaT enzyme. For instance, studies with various α-2-3 and α 2 6 linked sialyl galactosides analogues containing C9-modified sialic acids (produced by a coupled assay with enzymes: