Influenza Vaccination Campaign Analysis

Firstly, in their "No Flu in My House" advertisement, its target audience are parents with children and it shows a father and daughter on the cover. This advertisement uses a universal appeal to target the parents of young children. In further detail, it utilizes the universal concern all parents have for their children and conveys that getting children their flu shots will keep them safe from the dangerous illness which effectively grabs the attention of its target audience and fulfilling the purpose of the advertisement.

Hi my name is Marah and today I am going to persuade you to get a Flu vaccination. I recently got a job working at Walgreens Pharmacy. Every day that I work I see people coming in to pick up their prescriptions that don’t look like the feel very great, with a tissue in one hand and their money in the other. No one wants to be sick, it’s not fun and it makes you feel like crap and you get absolutely nothing done. So it would only make sense if everyone was taking the precautionary measure in getting a flu shot. People should be lining up to get their vaccinations in order to prevent them from them getting sick and missing school, work or important events; but they aren’t, at Walgreens, we give maybe about 4 flu shots a day,

To get the flu vaccine or not to get the flu vaccine? This is a huge controversial question millions of Americans today ask themselves every year. There are many myths that come along with the topic of the flu vaccine that lead to people questioning the effectiveness of the medication. Safety for our families and loved ones is what we aim to achieve, but what are the pros and cons of this vaccine? What are the consequences and what are myths, but most importantly: what are the reasons we should get it in the first place? In this paper you will learn the many reasons for the flu vaccination and how it affects different populations beginning with children all the way to the elderly population. First of all, what is the flu

Three small children are pictured laughing and sharing popcorn amongst themselves, along with the message, “Spread popcorn. Not flu,” (Edgenuity). Using the association technique, it shows how of the two things mentioned, popcorn and the flu, popcorn is the item that should be shared, rather than the much sicklier alternative. This is enforced with the ad’s informative message of, “Even healthy kids of any age can get sick from the flu, and they can spread it to family, friends, and others. Everyone 6 months of age and older should get a flu vaccine every year,” (Edgenuity). This successfully gets across that the flu is a serious illness that should not be spread, but that it is easily preventable with a flu vaccination. Parents may see this ad and worry about their child’s safety; not only could their child get the flu, they could spread it to other children as well. Many parents may then go get a flu shot for their children in order to prevent that from happening. This ad effectively uses the association technique and spreads the important message in an informative and catchy way.

They are trying to associate the audience by showing them and nearly saying this can be you if you go and get your flu shot today instead of being in bed sick and getting everyone else at home sick. They use these ads to make the people get their flu shots mainly for their kids so they don't get sick and have to see their kid or kids in pain and not having fun with friends or family. It's also very help because it shows an elderly couple getting their flu shot which suggests that anyone can still get the flu and that it does not matter about age.

Every year influenza (flu) hits America, and often leaves adults and children ill for days. The Centers for Disease Control takes it upon themselves to encourage adults and children to get vaccinated for the flu. They do this through an advertising campaign that relates to people of all ages. Their Centers for Disease Control campaign focuses on convincing people of all ages, especially children, to get flu vaccinces.

When people see or hear advertisements, whether it be in a magazine or on television, many do not stop to consider or analyze the techniques that go into making the advertisement effective. For instance, the Center for Disease Control has a campaign that has the purpose of promoting the influenza vaccination. If you examine the campaign closely, it becomes clear that the advertising campaign targets a diverse audience of all ages, genders, and races who could all benefit from getting an influenza vaccination. In this advertisement campaign, the Center for Disease Control effectively promotes the benefits of getting an influenza vaccination to a targeted audience using numerous persuasive techniques such as association and universal appeal.

The CDC's ad campaign promoting influenza vaccinations has a widespread appeal to many audiences due to its use of several proven persuasive techniques. Through the use of association, flattery, and universal appeal, as well as a variety of strategies, the ad campaign is highly convincing and is able to reach many audiences.

As a result, the burden placed on the health care system is significantly reduced. Therefore, people at a high risk of contracting influenza should seriously consider being vaccinated. Evidence suggests that educating high-risk people about the influenza vaccine is worthwhile. For example, during the influenza season of 2000-2001, 70% of adults 65 years of age and older received the flu shot. This suggests

Last year, only twenty-six percent of eighteen to forty-nine year olds got the flu shot (Singh, 2014). With an average of 200,000 people hospitalized annually due to flu-related symptoms, these low vaccination rates are generating serious health risks among young adults all over the country (National Consumers League, 2013). This winter, at Duke University Medical Center in Durham, N.C., the average age of people hospitalized with influenza was 28.5 years old, and of those that ended up in the Intensive Care Unit of the hospital, only two of the twenty-two had received the flu vaccination (Singh, 2014). The primary reason that young adults do not get the influenza vaccination is that they believe that they are invincible and influenza is not a serious illness (Singh, 2014). One in five Americans who do not receive the influenza vaccination claims that influenza is not a serious illness (National Consumers League, 2013). Of the Americans who do not get vaccinated, forty-five percent cited their good health as a rationale for bypassing vaccination (National Consumers League, 2013). This may be partly due to the targeted measures by the Center for Disease Control (CDC) to increase vaccination rates among children and the elderly. In comparison to the twenty-six percent of young adults that were vaccinated, 56.6% of children (ages six months to seventeen years old) and 66.2% of seniors (ages 65 and older) were vaccinated. When targeted measures are used, they work. The problem

In recent years encouragement to get flu shots has become a yearly mantra. Elderly, children six months to two years, health care workers and immune-deficient people are urged in the strongest terms to go to their doctors or clinics and get a flu shot. This group encompasses about 98 million people. In the fall of 2004 this was in the forefront of American and to some extent the Western World media with the shortage of this flu seasons vaccine. Current medical wisdom states that flu shots are safe, effective and prevent mortality. A recent study published by The Journal of the American Medicine Association (JAMA) has brought the current wisdom into question. On February 14, 2005 JAMA

CONCLUSION: Flu vaccinations are the most effective method at protecting the public from the flu. WHO organization must predict the correct circulating strain for the yearly flu vaccinations. It is important to encourage people to be vaccinated before the flu season begins.

Illnesses have long haunted the human race. As long as these illnesses have existed, humans have developed ways to cure themselves, beginning with simple herbs and proceeding as far as vaccines and complex medicines. One cure that long eluded scientists was that of the influenza virus. Now, the influenza vaccine, or flu shot, saves thousands of lives a year and helps prevent serious complications resulting from influenza infection.

According to Healthy People 2020 a goal of theirs is to “increase immunization rates and reduce preventable infections.” The influenza virus is one of these preventable infections, which can cause serious harm to patients. The influenza virus is known as the “flu.” Everyone in his or her life has had some experience with the flu, whether that is himself or herself or a family member. What if there was a way to ensure people from contracting a strain of the influenza virus? Well, thanks to technology and medical research there is.

Relating to the Audience: As college students, we cross paths with hundreds of people every day. With winter coming up, and illnesses running rampant, we are all highly susceptible to catching diseases such as the flu. With vaccinations, we can prevent getting these illnesses.