Information Architecture: Tutorial Lesson 2

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

A target market denotes a section of customers that a business aims at selling its products and services to. Markets can be segmented on basis of geogrphical area, the demographic factors, the psychographic factors, and the behavioral factors of the target population. Demographic market segmentation is determined on factors such as age, sex, occupation, religion, the level of education, and generation it determines the perceived benefits of the product. Based on the demographic features, Harkins Theatres majorly targets parents and children.

It is important to determine what a website wants from the website visitors, as well as understanding who

In designing and building a payroll program for a large organization with offices spread across the country, which possesses quite a few changelings to overcome and must be done in a particular manner. Thus having the right application architecture is important where the design is concerned. Because the company has one large data center that each office connects to via a wide area network (WAN), hence the appropriate architecture for this solution would have to consist of a WAN diagram to be used in management of this project, along with system documentation, and information technology architecture documents to provide a visual representation of the network. A wide area networks (WANs) usually covers a large, physical area. And many WANs

Information system is a combination of hardware, software, infrastructure as well trained personnel who organized and facilitate planning, control, coordination and decision making within an organization. Information systems are also able to implement a vital integrated set of components for collecting, storing, and processing data. With this, it provided organizations with the necessary information, knowledge, and digital products needed. Information system bring the meaning of business applications that manage their operations, compete in the market place, manage accounts and human resources. This system have a vast variety of components that are crucial for a enterprise, business to function at his highest level, IT software is responsible that all system are reliable and up to date.

Jarek Wasielewski, education expert at ClickMeeting, agrees,“Tailoring content to specific market segments is all about personalized marketing. In today’s world where competition over a more informed consumer base has become tighter than ever, personalized marketing is often what defines greater lead generation and customer conversion.”

| Customer segments:3.12-B2C: connecting people with people, everywhere permitted (68)3.13-B2B: marketers, free channels; advertisers with budget, solutions to audience; developers with resource, offer platform(69)

This paper is a written evaluation of three websites that were designed to reach a specific target audience. All three sites' reach their target audience, however they accomplish this in a slightly different way. During this paper, we will discuss the strength and weaknesses of each site, the design criteria used to evaluate them, and how to improve some of the weaknesses associated with each site.

Evaluating two websites allows the benefit for an individual to understand the approach of it's intended audience. Therefore, we will analyze into how this has come to fruition. So, let us evaluate these to websites to help us grasp how they approach their audiences and what messages they specified to their customers.

Markets consist of buyers that differ in their needs, wants, resources, locations, buying attitudes and buying practices. To reach customer insight, it is important to understand the needs of different segments and to communicate pertinently to them (Brown L, Brown C, Gallagher SM, 2008).

Audiences fall under four different types of categories with varying degrees of expertise and knowledge. They are described as follows.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

Differentiate the information needs within your organization. For example, how might the needs of an administrator differ from the needs of a physician or lab tech?

1. Target Market Selection – Who is to be serviced needs to be determined. Target heavy users, all users, or even what age and gender to focus on.

Harley-Davidson uses their Web site to successfully market to their niche. Even though Harley-Davidson customers come from diverse backgrounds including those who do not ride the brand lifestyle appeals to them (Cooney, 2005). Harley-Davidson customers belong to a specialized market, and the company uses informational content and targeted offerings that connect