Information Gateway For Web Analytics

1588 Words May 1st, 2016 7 Pages
In today’s world, for almost every business, it is essential to have a website which serves as an information gateway for customers to gain insights into the business. In return, a website is also a tool through which business analysts can understand more about the behavior of customers. This would mean that tracking and analyzing website data is crucial to making sound business decisions, hence the growing favor for Web Analytics. is a website providing courses and tips for students who are preparing for the IELTS test. In this project, we use Google analytics and Tableau to measure, collect, analyze and report onsite data for the purposes of understanding how the web site is used by its audience and how to optimize its usage. There are five steps in this continuous and repetitive process: Collect, Measure, Report, Analyze, and Optimize. At the end of March, we started doing some changes to the site and analyzing the results before and after these changes. In this paper, different metrics of the website will be discussed, followed by analysis on the impact of the change and finally recommendations for future Web analytics practices.
The main purpose of this paper is to describe the well-designed website using all the Key metrics which are supposed to play an important role in designing and improving website further.

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and…

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