Information Management on Wal-Mart

1311 WordsMar 30, 20136 Pages
RUNNING HEAD: INFORMATION MANAGEMENT Information Resources Wal-Mart is one of the largest retail stores in the United States and has over 3,700 stores and others internationally as well. This is one of the most successful areas that Wal-Mart has accomplished in, having the largest retail base in the country and even through this successfulness there is still more room to develop new ideas to ensure that this continues to stay one of the largest retail stores and also increase the numbers domestically and internationally at the same time. Being able to understand the way Wal-Mart uses information sources within their marketing strategies will be a great way to determine how they got where they are now and how they can…show more content…
Marketing resource is a great way to differentiate between any competiting companies. When completing a market research one must have the problem, data collection, sample method, data analysis, budget and timeframe, data collection, analysis of the data, error check and create your own report. The reason why market research is important is because it creates a better communication with current customers which help ensure things are being done correctly and not done wrong. Marketing research also helps identify opportunities, being able to plan and operate any new services and being there to help those who need help in the market research plan. Market research will also search any inimitable risks in which help create a new product or service by identifying the need and ensure that development of a product is highly focused on (Day, M. 2005) Technological Marketing Strategies After building a foundation of marketing strategies over the years, Wal-Mart has now continued their marketing resource ability to move into the connection of the world and their customers through technology. Wal-Mart has created a marketing strategy that is called Proximity Technology to be able to connect with phones and use of internet. According to IBM Smarter Commerce, which is a source that tracks how technology affects retail trends and customer behaviors, in November of 2011 a report indicated that

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