Information Needed, Random Sampling

9. Of the families that volunteered to participate, a random sample was drawn. Is this an ideal procedure for obtaining participants? Explain. (See lines 134-137).

According to communications.tufts.edu, “Social Media refers to the means of interaction in which they create, share, and/or exchange information and ideas in virtual communities and networks.” Early major Social Media platforms include MySpace and Facebook, but have grown to include apps and websites like Snapchat, Instagram and Twitter. All of these can be a “scrapbook” of sorts, a way of storing photos, videos and stories that will stay on the internet one way or another. In fact, even if a user deletes their account, it is very possible to still access what they shared. However, Social Media isn’t just used by the common folk, it is also used by the leaders of our world. For example, many current news headlines like to focus on Donald Trump’s use of Twitter, but it is a great way to easily communicate with his country. For example, at 6:33 p.m. on March 22nd, he tweeted “Spoke to U.K. Prime Minister Theresa May today to offer condolences on the terrorist attack in London. She is strong and doing very well.” Although Trump tweeted this to show that the UK Prime Minister is feeling okay after the attack at her country, it also shows the diplomatic connection between the two. Trump would not tweet a message like this about Kim Jong-un, because the US and North Korea don’t have a good diplomatic connection. Donald Trump also uses Twitter to update what he is working on. Examples include: “Big day for healthcare. Working hard!”, “Honored to sign S442 today...” “My representatives had a great meeting w/ Hispanic Chamber of Commerce at the WH today. Look forward to tremendous growth & future mtgs!” Donald Trump isn’t the only world leader to use Twitter. Other current and past users include Pope Francis, Queen Elizabeth and the Royal Family, Cristina Kirchner and Susilo Bambang Yudhoyono. It is difficult to ignore the growth of Social Media for not just common people, but for world leaders.

Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.

Problem: Professors with limited resources usually find it difficult to obtain adequate samples of the general adult population for their research. Instead, many study samples of college students, who are readily available, even though there is no reason to believe that samples of college students are representative of the national population of adults. (Of course, often professors are interested in the behavior of college students only, in which case, using college students is not a problem.)

Social media takes up a considerable portion of people’s lives. A myriad of people use social media; this makes news stories and articles on social media sites are a convenient way for people to obtain information about current events happening around the world. The author of Journalism and the Digital Revolution states, “Facebook, Twitter, and Pinterest have become integral parts of the reporting process and vital connections

Through the development of technology, the role of the media has been very important in public relation practice. In a past, media is not a very common, the public relation always use one-way communication. But nowadays, two-way communication is becoming more popular between public relation and public now., it can be defining as relies on honesty and open two-way communication and interaction, rather than one-way persuasion (Turney, 1998). Digital medias can be defining as a new tool to communicate between target audience and public relation. Social media can be define as engaging people to communication and interaction, and like a communication platform to share their feeling or information. This essay is going to discuss about how new digital and social media affected public relation practice related to two-way communication. Then discussing how social and digital media can be used for the image and reputational purpose, and how to become effectively and poorly. The last one will discuss new media how to affects corporate communication, public relation and crisis communication. The new media is become have some crisis to the organization, but the benefits are more than that to help the organization and public relation building the good relationship to the public.

Social Media has significantly increased in the past couple of years, with the development of multiple platforms increasing the connectivity between people. It has integrated a new way of communicating through mobile devices without any barriers, allowing people to be continuously connecting with each other. Social media has a tremendous impact on individual and organisational decision making. Furthermore, social media websites have played an essential role in various elections around the world. This essay will highlight the most important points on how social media affected

Donald Trump’s use of Twitter is revolutionary for any President of The United States and has changed the way that information can be communicated. As a student who has followed the rise of social media, I was extremely interested in exploring Donald Trump’s use of twitter. This topic is also exceedingly relevant to our learning outcome of showing the way mass media use language to inform, persuade, or entertain. This is especially prevalent since social media and Twitter specifically have developed into means of mass media.

In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.

Everyone mentions simple random sampling, but few use this method for population-based surveys. Rapid surveys are no exception, since they too use a more complex sampling scheme. So why should we be concerned with simple random sampling? The main reason is to learn the theory of sampling. Simple random sampling is the basic selection process of sampling and is easiest to understand. If everyone in a population could be included in a survey, the analysis featured in this book would be very simple. The average value for equal interval and binomial variables, respectively, could easily be derived using

Social media further dissolves borders between the uses of propaganda and public information to forward political-strategic goals. For companies, social media is a great way to promote their brand and their products and attract customers. For politicians the same is true, only in their case they are their own brand.

The sampling frame is a listing of items that make up the population Frames are data sources such as population lists, directories, or

Use explanatory research – usually small-scale research undertaken to define the exact nature of the problem and to gain a better understanding of the environment which with the problem has occurred. Eg. What factors lead to brand loyalty? What is brand loyalty?

This journal entry will define what non-probability sampling is and the different types such as snowball sampling, quota sampling, convenience sampling and purposive sampling. In addition, the pros and cons of non-probability will be discussed such as the correct sample size, determining the desired precision, and managing the variation in the population to name a few examples. Furthermore, this journal will discuss why a researcher might want to use non-probability sampling over other methods such as cluster sampling or systematic random sampling to name a few examples. Sampling is important in research and determining the sample size and population need to fit for the research because otherwise it might have inaccurate results.

Social media provide benefit and good effort to PR practitioner, journalist and organization in many circumstances, the researcher want to investigate the negative outcome from the social media, and how the social media impact the organization to damage rather than build a relationship with their publics.