information needed, random sampling was used based on 60 government agencies official Twitter accounts. In addition, during the course of 6 months, January to June 2010, researchers randomly collected 30 tweets to assess. The results were interesting and it ranged from the highest being 158 tweets to a low of 41 tweets. Waters also examined the “Frequency of government agencies’ tweets by the four model of public relations,” (Waters 358) which are press agentry, public information, two-way asymmetry and, two-way symmetry. This section of the research showed that 20.7% of people would mention someone else in a tweet without engaging in a conversation, which was two-way symmetry. While on Twitter, 1.5% of the users would express their emotions through emoticons, which was press agentry. Interestingly, in the research that Waters conducted he notes that in many cases, Facebook is used as a platform for organizations to share multimedia files and share information rather than engaging with the audience. Furthermore, Bing writes that amongst all other social media platforms, like Twitter, YouTube, and Google+, “Facebook was the most visited social media site during election campaigns” (Bing 173). Bing analyzed the access to information and communication technologies among urban, rural, and a national average in Kenya. The highest access to information was radio followed by mobile phones, and, landline phones being the lowest. During the presidential campaigns most of the
According to communications.tufts.edu, “Social Media refers to the means of interaction in which they create, share, and/or exchange information and ideas in virtual communities and networks.” Early major Social Media platforms include MySpace and Facebook, but have grown to include apps and websites like Snapchat, Instagram and Twitter. All of these can be a “scrapbook” of sorts, a way of storing photos, videos and stories that will stay on the internet one way or another. In fact, even if a user deletes their account, it is very possible to still access what they shared. However, Social Media isn’t just used by the common folk, it is also used by the leaders of our world. For example, many current news headlines like to focus on Donald Trump’s use of Twitter, but it is a great way to easily communicate with his country. For example, at 6:33 p.m. on March 22nd, he tweeted “Spoke to U.K. Prime Minister Theresa May today to offer condolences on the terrorist attack in London. She is strong and doing very well.” Although Trump tweeted this to show that the UK Prime Minister is feeling okay after the attack at her country, it also shows the diplomatic connection between the two. Trump would not tweet a message like this about Kim Jong-un, because the US and North Korea don’t have a good diplomatic connection. Donald Trump also uses Twitter to update what he is working on. Examples include: “Big day for healthcare. Working hard!”, “Honored to sign S442 today...” “My representatives had a great meeting w/ Hispanic Chamber of Commerce at the WH today. Look forward to tremendous growth & future mtgs!” Donald Trump isn’t the only world leader to use Twitter. Other current and past users include Pope Francis, Queen Elizabeth and the Royal Family, Cristina Kirchner and Susilo Bambang Yudhoyono. It is difficult to ignore the growth of Social Media for not just common people, but for world leaders.
Moving forward, social media has been a major convenience and reward to virtually everyone. On an individual basis, social media allows friends and family both near and far to communicate with one another. Also, businesses are flourishing through the use of social media. Advertising has never been easier. Horn (2013) states, “Our profession, unlike any time before, is demanding we become social media (…) experts” (1). Horn (2013) also states, “More than half of reporters (55 percent) use Twitter and Facebook to source stories” (1). Social media has greatly benefited business life and personal life.
President Obama not only was the first African American to be elected, but was also the first presidential candidate to effectively use social media as a major campaign strategy. In many ways the election of Barack Obama mimicked that of John F. Kennedy, both having changed politics forever. For John F. Kennedy it was the television and for Obama it was the internet. Barack Obama’s strategy of using the internet as a campaigning tool was a key to his victory in the election. He used the internet to organize his supporters. He had many more friends and followers on his Facebook and Twitter than his opponent John McCain did. The social media landscape looks a lot different now. There has been an increasing number of social media tools now than there were
Soon after was television, which has since been favored and used as the number one source for campaigning during elections. But now the political impact of the internet and the social media are growing and becoming the preferred method of reaching voters. So how much influence did social media have on this year’s presidential election? Social media had a significant role in how people voted during the 2016 presidential
Social media takes up a considerable portion of people’s lives. A myriad of people use social media; this makes news stories and articles on social media sites are a convenient way for people to obtain information about current events happening around the world. The author of Journalism and the Digital Revolution states, “Facebook, Twitter, and Pinterest have become integral parts of the reporting process and vital connections
Social Media has significantly increased in the past couple of years, with the development of multiple platforms increasing the connectivity between people. It has integrated a new way of communicating through mobile devices without any barriers, allowing people to be continuously connecting with each other. Social media has a tremendous impact on individual and organisational decision making. Furthermore, social media websites have played an essential role in various elections around the world. This essay will highlight the most important points on how social media affected
Through the development of technology, the role of the media has been very important in public relation practice. In a past, media is not a very common, the public relation always use one-way communication. But nowadays, two-way communication is becoming more popular between public relation and public now., it can be defining as relies on honesty and open two-way communication and interaction, rather than one-way persuasion (Turney, 1998). Digital medias can be defining as a new tool to communicate between target audience and public relation. Social media can be define as engaging people to communication and interaction, and like a communication platform to share their feeling or information. This essay is going to discuss about how new digital and social media affected public relation practice related to two-way communication. Then discussing how social and digital media can be used for the image and reputational purpose, and how to become effectively and poorly. The last one will discuss new media how to affects corporate communication, public relation and crisis communication. The new media is become have some crisis to the organization, but the benefits are more than that to help the organization and public relation building the good relationship to the public.
9. Of the families that volunteered to participate, a random sample was drawn. Is this an ideal procedure for obtaining participants? Explain. (See lines 134-137).
Everyone mentions simple random sampling, but few use this method for population-based surveys. Rapid surveys are no exception, since they too use a more complex sampling scheme. So why should we be concerned with simple random sampling? The main reason is to learn the theory of sampling. Simple random sampling is the basic selection process of sampling and is easiest to understand. If everyone in a population could be included in a survey, the analysis featured in this book would be very simple. The average value for equal interval and binomial variables, respectively, could easily be derived using
In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.
Problem: Professors with limited resources usually find it difficult to obtain adequate samples of the general adult population for their research. Instead, many study samples of college students, who are readily available, even though there is no reason to believe that samples of college students are representative of the national population of adults. (Of course, often professors are interested in the behavior of college students only, in which case, using college students is not a problem.)
This journal entry will define what non-probability sampling is and the different types such as snowball sampling, quota sampling, convenience sampling and purposive sampling. In addition, the pros and cons of non-probability will be discussed such as the correct sample size, determining the desired precision, and managing the variation in the population to name a few examples. Furthermore, this journal will discuss why a researcher might want to use non-probability sampling over other methods such as cluster sampling or systematic random sampling to name a few examples. Sampling is important in research and determining the sample size and population need to fit for the research because otherwise it might have inaccurate results.
The sampling frame is a listing of items that make up the population Frames are data sources such as population lists, directories, or
Research may seem difficult outsiders because by looking at all the work done to satisfy your research. What people often misunderstand is that research can be simplified if you know exactly what you are looking for. When conducting any form of research, you must be specific with your work. Important aspects of any research project consist of figuring out what your population and sample will be. Some often assume that a researcher’s population and sampling are one in the same but that is incorrect. Knowing the difference between the two can make your research much easier and effective.
Social media provide benefit and good effort to PR practitioner, journalist and organization in many circumstances, the researcher want to investigate the negative outcome from the social media, and how the social media impact the organization to damage rather than build a relationship with their publics.