Information On Promotional Opportunities : Advertisements

Planet Fitness has taken the workout world by storm, reaching an amazing store count of 1,124 in only 23 years of business. This outstanding success didn’t occur through luck, but through fantastic marketing strategies that have had a considerable impact on other gym’s ideology on how to attract customers. In this paper, Planet Fitness’s creative marketing plan will be described in full, from what their product offers to how they successfully attack an extremely competitive market.

For those new customers who join the gym newly they are able to ask questions in regard to the fitness equipment's and machines usage. However, this happens either a new customer or old once just that normally old customer would ask questions like that. One of the differentiation is relevant to the pricing strategy that student price member is cheaper than normal price. This occur in new and old customer. So far there are none special promotion for any new joining customers.

On Friday as a class we traveled to Iowa City and toured as well as observed five different fitness locations. We visited the North Dodge Athletic Club, the University of Iowa Field House and Recreation Center, Anytime Fitness, and a small yoga studio named Serenity. On this trip as a class we saw first hand the differences between the biggest, most expensive facilities compared to some of the smaller more personal facilities. As we went from gym to gym, notable differences could be made from each one. After visiting all five gyms, each gym has attractive attributes as well as unappealing attributes, some being larger than others. In the end, though how one views a gym comes down to personal preference.

In today’s market, there exist other types of rival services in the gym racket. Not gyms that offer round-the-clock service, rather gyms that cater specifically to the specialty needs of their patrons – gyms such as

For the most part, this is no longer the case. There was a time where you could not open a newspaper or magazine without seeing an advertisement and discounts for gym memberships. These advertisements are also becoming uncommon. Unless it is a brand new gym that has no reputation, there is little to no need to have a lot of money invested into advertising a gym. A simple web page, and a Yelp account is about all you need. People look for gyms, the gyms no longer put has much effort looking for

When I visited Tribeca location, a sales person, Peter Canady, introduced me almost all trainers in the gym. Everyone was very friendly. Peter asked me the goal if I join Equinox. I answered to loose weight from gaining weight for pregnancy, I told him I needed to shed 25lb. Next day, he followed up by email and introduced me a Post-natal specialist trainer, Dondra. She also sent me email immediately after the email, so I couldn’t refuse to become a member. They work as a team to get a new member, and pay a lot of attention to a customer. All trainers in Equinox have a certificate as a trainer, and also have to have 200 hours session. Equinox is proud of the high quality of trainers, as well as high quality of gym equipment. Therefore they don’t do sale for membership

Powerhouse Gym product strategy should be to attract and retain business. The main goal should be to promote a positive atmosphere and unforgettable experience that helps their clients lead a healthy lifestyle. By offering exceptional product coupled with pleasing experience to promote repeat business. By separating its experience from other gyms will give Powerhouse Gym the edge from their competitors. One of the ways to separate themselves would be product offerings such as providing state of the arts exercise equipment, professional trainers leading exercise classes, and personal training helping with nutrition advice. By offering these

Gyms and fitness centers have changed from expensive full service gyms to more affordable 24 hour gyms

For the long time strategy the gym should adopt “wait and see” as it has to evaluate the effect of competition on their customer base.

According to the rules of the gym and fitness industry has changed dramatically over the past five years to grow up healthy. The emergence of the budget demonstrated fitness chain at all times. Today, we turn to the attention of health care and more. Has spurred much of this growth. A franchise such as exercise currently has more anytime, anywhere has grown exponentially over the past

The health and fitness industry faced challenging economic conditions in 2010-11. As a result some gym goers had to cancel their memberships or opt to exercise independently at no cost. Others switched to exercise at the budget gyms, which do not require long-term contracts and charge less for their very basic services. As a result a number of gyms have seen sharp decline in membership numbers, whilst newer budget operators have benefited from that. There are also signs that traditional full spectrum gyms have suffered over the past five years as consumer preferences shifted towards boutique studios, personal training and boot camp style operators.

The Health and Fitness Industry generates over $80 billion globally with about 151.5 million members worldwide. Since 2009 the number of gym memberships have increased roughly 25% per statista.com. Due to these statistics combined with my past knowledge and work experience in the fitness industry I have decided to pursue a future venture idea in this industry. To help me further understand the ropes I reached out to celebrity fitness trainer and gym owner Gunnar Peterson. Although he doesn’t operate a large commercial gym location, Gunnar has made a name for himself as one of the most trusted trainers in the industry.

A waiver is a document recording the waiving of a right or claim. Basically, it is a promise not to sue someone else. When planning an event that involves strenuous or physical activity, it may be in the chapter’s best interests to have participants sign a waiver. Reach out to the Risk Management Specialist to learn more about how waivers can help with risk management in your chapter. Remember, don’t sign a contract unless it has been reviewed and approved first!

The main objective of the advertisement is to create a favorable climate for maintaining of improving sales. Customers are to be reminded about the product and the brand. It may induce new customers to buy the product by informing them its qualities since it is possible that some of the customers may change their brands.

Moreover, there would be other external charges and service charges. The advertisement is false and misleading, it deceptive about pricing or credit terms. The customers have the right to be informed, California Fitness fails to tell the truth in all situations and all times and did not offer the price of the product offered in their advertisement, it is unethical and