Information Systems Today, 5e (Valacich/Schneider)

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Information Systems Today, 5e (Valacich/Schneider) Chapter 4: Enabling Commerce Using the Internet 1) Electronic commerce is used to conduct business with business partners such as suppliers and intermediaries. This form of EC is commonly referred to as ________ electronic commerce. A) business-to-consumer B) peer-to-peer C) business-to-business D) consumer-to-consumer E) business-to-employee 2) Which of the following statements is true about electronic commerce? A) Business-to-business is by far the largest form of electronic commerce in terms of revenues. B) It is limited to transactions between businesses and consumers. C) Electronic commerce between businesses and their employees is not possible. D) All forms of electronic commerce…show more content…
C) Gatorade Thirst Quencher is a market leader in sports drinks. It is now planning to market its drinks to working women in urban areas. D) OakTeak, a furniture manufacturing firm, started selling directly to its customers after it experienced a dip in sales due to channel conflicts between retailers. E) A luxury car company creates a hybrid line of automobiles for consumers who are concerned about the environment. 11) ________ refers to the design of business models that reintroduce middlemen in order to reduce the challenges brought on by dealing directly with customers. A) Reintermediation B) Demutualization C) Gentrification D) Disintermediation E) Mutualization 12) Which of the following is an example of reintermediation? A) The black Centurian card is issued by invitation only to customers who spend more than $250,000 a year on other American Express cards. B) P&G acquires the list of parents-to-be and showers them with samples of Pampers and other baby products to capture a share of their future purchases. C) Kambo, a fashion apparel company that deals directly with customers to sell its products, added retailers to its supply chain to cater to its target audience in remote geographic locations. D) OakTeak, a furniture manufacturing firm, started selling directly to its customers after it experienced a dip in sales due to channel conflicts between retailers. E) Dunkin' Donuts expanded its menu beyond

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