Information Systems Today, 5e (Valacich/Schneider)

1. Describe the most likely marketing channel structure for each of these consumer products: candy bars, Tupperware products, nonfiction books, new automobiles, farmers' market produce, stereo equipment, and rolls of steel. Then construct alternative channels for these same products.

3) How do intermediaries add value to the products they distribute? Find an example of a distributor that adds each of the six types of utility.

(b) diversified its product portfolio; extend target customers and meet the variable needs of customers.

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

A (350) 17. As a marketing manager for a retailer of lighting products, Lucinda will likely be involved in which of the following?

35) Because of Coca-Cola’s size and power in the marketplace, they tend to dominate some members in the channel. This allows them to require strong cooperation from resellers who carry Coke products. This is an example of a(n) _____________.

Potential channels included: Heavy supply houses and heavy equipment distributors - provided access to a wide market but also absorbed additional profit margins. More importantly, they were unlikely to hold the enthusiasm needed to actively promote CMI’s pads and educate the market. Manufacturer’s reps – were commission-based transaction-driven salespeople. Reps held strong industry connections and offered access to a wide market without increasing labor costs. On the other hand they held low brand loyalty and could be discouraged by complex time consuming transactions requiring market education. CMI was also considering In-house direct sales force – they would have offered strong brand loyalty, product knowledge and professionalism but also take longer to gain market coverage and demand large expenditure on labor and training. CMI eventually decided to sign manufacturing reps who sold their pads to various distributors and supply houses.

The Cardon Carpet Mills Company is a carpet company that distributes its line through seven different floorcovering wholesalers around the United States. This company focuses on manufacturing a full line of medium to high priced carpet primarily used residentially. The senior executives, looking to integrate direct distribution and bypassing wholesalers, are seeking the best outlet for increasing profit. With increased pressure from retailers to shave their profit margins to accommodate pricing demands the wholesalers wanted Cardon Carpet Mills to consider a reduction in its prices. This will play a large part in how the company will decide if direct distribution is a

As noted in the Opening Case, in order to create synergy between its wine and beer business, Foster’s Group used the same sales force to sell mass market beer, cheap spirits, and premium wine. The sharing of these activities resulted in ______. a.increased profitsb. failurec. financial economiesd. unrelated diversification

44) Which of the following product promotional activities would probably help make the supply chain more efficient?

C. How did this affect the product’s marketing mix price, promotion, packaging and distribution decisions?

In this paper, I will be addressing a big topic in the automotive retail today. This topic is should car manufactures be able to sell directly to consumers. In this paper I also answer questions like why would a manufacturer want to sell directly to consumer and the potential causes if they were allowed to sell directly to consumers. I also state why this topic is important to me.

1. Identify whether each of the following transactions takes place in the factor market or the product market.

For years, the only local business was Guillermo’s furniture store, until an overseas competitor came into the furniture market introducing a technology allowing precise specifications to their furniture at a much lower cost. More retailers began moving into the area creating an increase to the cost of labor, more people and more jobs while Guillermo’s profit margins began to decrease due to reduced prices and increase cost.

4. Identify typical sales objections and how he will need to overcome them in the meeting through: a. the use of questioning techniques b. his knowledge of products and/or services c. the trade-offs (or concessions) he may need to make