Information Technology: The Marketing Information System In Tesco

1. Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system. A marketing information system is a management information system designed to support marketing decision making. Trend in the marketing environment are picked up and analyzed through four subsystems making up the marketing information systems the internal accounting systems, marketing intelligence system, marketing research systems, and analytical systems. The information flows to marketing managers to help

According to Laudon & Laudon (2014), information systems help company obtaining and analyzing customers’ data and information, recording business data and transactions, analyzing and budgeting current and future sales and activities of company. Sales patterns basis business needs to be monitored by information system, attention needs to be paid on updating sales price, checking on low inventories, and timely delivery to each store.

Information Technology (IT) refers only to the information processing software programs of a computer system: True or False

Information system is a combination of hardware, software, infrastructure as well trained personnel who organized and facilitate planning, control, coordination and decision making within an organization. Information systems are also able to implement a vital integrated set of components for collecting, storing, and processing data. With this, it provided organizations with the necessary information, knowledge, and digital products needed. Information system bring the meaning of business applications that manage their operations, compete in the market place, manage accounts and human resources. This system have a vast variety of components that are crucial for a enterprise, business to function at his highest level, IT software is responsible that all system are reliable and up to date.

Information systems (IS), technically are a set of interrelated components that collect and retrieve information, process and store it and support the organization in decision making. Information Technology (IT) is a shared technology and provides the platform for specific information. It consists of hardware and software for a business to achieve their objectives. Included is the computer systems, the computer, any hand-held devices, software the company needs to operate and storage. (20)

To help support this every organisation has an Information system. The UK academy for Information Systems defines information systems as “the means by which organisations and people, using information technologies, gather, process, store, use and disseminate information”

Information systems serve as the pillars for a business to stand upon and maintain stability, productivity, and profitability. According to Stair and Reynolds (2015), one major retailer, Kohl's, considers, "information systems strategic to help drive sales, satisfy customers, and make key business decisions in the extremely competitive and constantly changing retail market" (p.4). Although one business's operations or industry may differ significantly from another business, the information systems employed by either one can be generally categorized into one of the following tiers: operational level, knowledge level, higher level, and strategic level. Furthermore, each one of these tiers encompasses subdivisions of specific information systems.

Tesco PLC is a British multinational grocery, and general merchandise retailer headquartered in Cheshunt, Hertfordshire, England, United Kingdom, that was founded in 1919 by Jack Cohen .It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK (where it has a market share of around 28.4%), Ireland, Hungary, Thailand and Malaysia.

Tesco is also doing well in the information system applications by including loyalty club card system to get valuable informations about customer's behaviors to extract their needs. In addition to the Information technology adopted by Tesco in using the newest technology and staying up to date. For example company has used a technological system that controls stocks, and keeps valuable record of customer's transactions and their purchasing

Marketing is used all the time with every business, from local corner shops to International supermarkets. Marketing is the process of promoting and selling a business’s products or services, it consists of four main elements: product, price, place and promotion. The marketing objectives of a business are the goals set by an organisation while promoting its product or services to potential customers.

Information and communication technology is a term that incorporates devices or applications in which we use and manipulate. Such devices include, but are not limited to, the internet, television, social media, blogs and microblogs, software and hardware, cell phones, Web 2.0, or any other technology that can be used

The organisation I chose for this assignment is called J Sainsbury plc. J Sainsbury plc is one of the world's leading retailers, playing a part in the lives of 15 million customers a week. John James and Mary established Sainsbury Supermarkets in 1869. Sainsbury's Supermarkets employs over 138,000 people. Of these 70 per cent are part time and 30 per cent are full time. 58 percent of colleagues are women. A large Sainsbury's Supermarket offers over 23,000 products - 40% of these are Sainsbury's own brand. Sainsbury's serve nearly 10 million customers at 432 stores throughout the UK each week. Of these stores, 17 are in Scotland, nine in Wales and seven in Northern Ireland. Nearly 60 percent of

An information system is any combination of information technology or support people’s activities that support

This makes the company look good and they can afford to do this from good financial skills. Decisions like this make a good profit in the long run and all in all this is why it is so important to have a good management team.

Information Technology (IT): The hardware and software technologies a firm needs to achieve its business objectives (Kenneth C Laudon and Jane P Laudon., 2010).