E-COMMERCE STRATEGIES Low cost per average seat kilometer AirAsia focused on ensuring a competitive cost structure as its main business strategy. It has been able to achieve a cost per average seat kilometer (ASK) of 2.5 cents, half that of Malaysia Airlines and Ryanair and a third that of EasyJet. AirAsia can lease the B737-300s aircraft at a very competitive market rates due to the harsh global market conditions for the second-hand aircrafts because of the September 11th event in 2001. Low distribution
competitive, rapidly changing customer demand major airlines rapidly and effectively respond to both. Growing airlines in the world market competition and profit margins are to survive. Malaysia Airlines to meet the priorities and preferences of their customers expect. It's better than your competitors to know and understand their customers means more. The highest level of management who have direct contact with customers from all employees in all areas of airline knowledge of the customer's strategic implementation
However, based on the article, Malaysia Air 's main union leaned on the country 's politicians to squash the share swap because of concerns about cost cuts. Those fears were well-founded. Malaysia Air has been bleeding losses because of rising competition and soaring fuel prices. The tie-up was meant to reduce overlap between the two Malaysia-based carriers on some routes, cut expenses and help shore up Malaysia Air 's balance sheet. AirAsia 's shares have lost about a
Problem Statement In 2001, AirAsia was founded by Tony Fernandes. After six years, Fernandes realized the company should create a airline separated from AirAsia to focus on the low cost long-haul market which he called AirAsia X. Azran Osman-Rani was appointed to the become the CEO of the newly established company. The company had an initial success by being the first mover. However, there were some problems that they had to face along the way as they were in a completely new market using an untried
Company Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes, and furthermore it operates over 400 flights daily from hubs that are basically located in Malaysia, Thailand and Indonesia. Today if we look at their progress, AirAsia has flows over 55million guests across the region and continues
clear-cut vision and expert management team, the airline company looks to stabilize its future for both short and long term. But major problems in operations and other areas have continuously irked the airline company and Air Asia needs to do a stand out job in redefining their strategy and planning to contend with these problems. Air Asia should take a look into both the external and internal factors that have reaped success as well as failure for the airline and identify their strategy and planning for
Recommendations 6.1 Benefit of Microsoft Vista and m-Commerce to AirAsia 6.2 Benefit of Microsoft Vista and m-Commerce to Customers 7.0 Conclusions APPENDIX REFERENCES 1.0 Introduction Purcel and Toland (2004, 241) said “Internet and Communication Technology offer the opportunity to reduce the barriers of distance, and give…. countries better access to global economy”. This is where e-Commerce comes into picture which covers electronics trading of goods and services, electronic fund transfer, online
Executive Summary In the year 2001, Dato’Sri Tony Fernandes and Dota Kamarudin Meranun had bought over Air asia for RM 1.00 with a RM 40 million debt. Airasia has been expanding rapidly ever since and become the leader of low cost airline in Asia and the pioneer of low cost. Airasia continues to expand worldwide through the innovation, efficient, passionate and right strategy. This study will use PESTLE model, SWOT analysis and Porter’s Five Force Model to examine the extensive strategy analysis
to analyze the strategic situation of Malaysian Airline (MAS). The company was in 1963 it is a government owned airline, the airline operates both transatlantic and transpacific flights. Mas has received more than 100 awards since it started operating such as the leading airline (2011) Asia’s leading business class airline (2010) as well as the five star airline (2012). This has helped the company to build up its image as the top airline in Malaysia. They are a number of strategies which MAS can use
Cybersecurity is defined by the National Initiative for Cybersecurity Careers and Studies (NICCS) as being “The activity or process, ability or capability, or state whereby information and communications systems and the information contained therein are protected from and/or defended against damage, unauthorized use or modification, or exploitation” (Department of Homeland Security, 2015). Cyberjacking an aircraft has become the most threatening issue within the realm of cybersecurity. Cyberjacking