Information Technology and Process Technology of Malaysia Airlines

7134 Words Dec 30th, 2012 29 Pages
1.0 INTRODUCTION |

In this rapidly changing world, people are relying very much on airline companies to support both their personal and professional activities. Therefore, as people demand the great speed transportation, the airline companies have to challenge themselves in providing the best products and services to meet the needs and wants of the customers. In the airline industry, the efficiency is a vital component to run the business; it thus should be achieved by investing in new and advanced technologies that can steadily support the company in running and operating its business. One of the airline companies that recognize this value is Malaysia Airlines; it has consistently embraced the advancements of technology to develop its
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The focus on quality of customer service can be obviously seen from its new branding strategy slogan “MH is Malaysian Hospitality” which is intended to bring to its customers, not merely the hospitality of Malaysia Airlines, but also the Hospitality of Malaysia (Kam, 2008). Malaysia airlines currently use a combination of Airbus and Boeing fleets in operating its flight services, namely A380, A330-200, A330-300, B737-400, B737-800, B777-200ER, and B747-200, equipped with the state-of-the-art ‘Select’ in-flight entertainment system to keep the passengers entertained and engaged throughout the flight. On the other hand, passengers with special needs and assistance such as walking disabilities, sight disabilities, medical clearance, and special meal requests are also taken upmost care onboard all Malaysia Airlines flights provided with early information or request with the reservation staffs upon ticket reservation.

Travel insurance is another product that is offered by Malaysia Airlines, it is meant to provide customers with coverage over cancellation, medical, baggage and other things. Thus, in order to ensure that all customers enjoy the benefits of the insurance, it segments them into three categories of travellers, domestic traveller, international traveller and annual traveller (Malaysia Airlines, 2012). Besides that, a total of 14 airports lounges namely ‘Golden Lounge’ scattered strategically throughout the world, is available for
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