Informational Communication Technology

1350 WordsMay 22, 20126 Pages
11. Assessments Assignment Number 1: Case Study (35%) Assignment Title: Business Problem-Solving Case: Soundbuzz’s Music Strategy for Asia Pacific Assignment Length: 2500 words minimum Submission Deadline: Learning Outcome: * Demonstrate knowledge and understanding of the main concepts, tools and techniques of competitive planning * Evaluate critically and comment on control process techniques, tools and methods required for the development of ICT for competitive advantage * Demonstrate a critical awareness of the sources and characteristics of data necessary to support management information systems * Undertake research into the area of ICT and its usage in Business and e-business strategy * Review…show more content…
Sales of CDs, in retail music stores started declining, while MP3 songs, shared freely through sites encouraged Napster and the like, started escalating. Though the traffic to Soundbuzz was in the millions of unique users, the customers were not buying the fee-based content. Despite all the efforts by Soundbuzz, it was faced with becoming irrelevant due to its flawed business model. In 2001, the Soundbuzz management decided to abandon the B2C model and instead focus back on a B2B model that was based on the deal they had closed with Lycos almost a year earlier. Aligned with the change in business model, a new B2B revenue model was also established. This model saw Soundbuzz aggregating record labels’ music content and providing a technical platform and content management service to other portals. In November 2001, Soundbuzz provided an end-to-end digital music solution for Hewlett-Packard’s (HP) digital music service that included developing a customised on-line music store, aggregation of digital music content and creation of unique promotions for HP with applications to its products. Soon after, Soundbuzz closed deals with other regional and local portals to provide them with digital music. In early 2002, Soundbuzz decided to diversify in the wireless and device area. The company began developing software that integrated music entertainment as part of text and
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