Innocent Smoothies

Defined innocent means showing the simplicity or the naivete of an unworldly person (Dictionary). Archetypes in american literature are used to represent a persons emotions or personality. In american literature authors use the innocent to promote the view that humanity suffers, and happiness is found only found in those who work to find it.

The Sunday Times - Fast Track 100: http://www.fasttrack.co.uk/fasttrack/leagues/ft100supplement.html. The first ever innocent annual report, http://www.innocentdrinks.co.uk/AGM/innocent_annual_report_2007.pdf. 3 Revenue increase from: 1999-2000: 600%, 2000-2001: 171%, 2001-2002: 58%, 2002-2003: 77%, 2003-2004: 51%, 2004-2005: 50% Annual Average of 168%. 4 (₤ 24 million / ₤ 0.2 million)(1/6) – 1 = 122%. 5 Tryhorn/Sweney: Smoothie operators Innocent tread familiar path to lucrative deal, http://www.guardian.co.uk/business/2009/apr/07/innocent-smoothies-coca-cola.

What exactly does organic means? "Simply stated, organic produce and other ingredients are grown without the use of pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms, or ionizing radiation. Animals that produce meat, poultry, eggs, and dairy products do not take antibiotics or growth hormones." (Forstel) Do we know where exactly the chicken nugget from McDonald’s come from? All they have to do is just throw the whole chicken in a blender, toss it onto an assembly line and let some giant mechanical cutter chop it up into bite-sized nuggets for company. It is also amazing how long it takes a healthy product to gain customers compared to a greasy or boxed product. This most likely has to do with the culture.

The company is opening an independent pet store and they want to market an all-natural pet food called, "Mother Natures' All-Organic Pet Food". They want to make sure they market the product to the best of their ability to maximize profits and deliver customers a product they can justify the expensive price. It delivers what they promise unlike a majority of the competitors. Most of them offer a semi-organic pet food, but even those contain harmful impurities in them. The food comes from ALL-NATURAL organic food that Mother Nature put here for us to utilize to the best of our ability, which

Innocents is an archetype that can be seen in most, if not all, styles and eras of literature. In most cases, we see a loss of innocents in the main character as they go through their journey. This is because innocence is typically paired with naiveté, or youthfulness, or a lack of knowledge. The innocent normally gets taken advantage of or become subjects to the evil in the story and, as the pages in the story get turned, the innocence of the character slips away. This idea of innocence being linked to naiveté is not how Madeleine L’engle wrote her characters in A Swiftly Tilting Planet. In this book we see that innocence is not only linked to strength, but is linked to the key that saves the world from destruction. We see this powerful innocence

Wholesome, meaning high quality, safe and transparent food. They make it a priority to provide their customers with transparent items to ensure that customers are provided with all the facts they need in order to make an educated decision to what they really want in their products. Unfortunately, not all companies are as “green” as they may claim to be. This growing Greenwashing scams are full of misleading advertisements and logo that are trying to cash in to people’s best intentions. Such Greenwashing companies are trying to get a piggy back ride with their exaggerated advertisements that claim things that may be party true.

Together with the usage of green sources to power the factory, these factors raise up the prices of a chocolate bar to the average of $5. It enhances the brand’s value and good image in people’s observation. Even though their prices are more expensive than other competitors’ prices, Theo still has a loyal following of organic chocolate customers. However, it does a very little traditional advertising. Therefore, in order to maintain the loyal customers and attract new consumers, Theo Chocolate is partnering with local and non-profit organizations that promote their company. Joseph Whinney understands that “Having the ingredients and the quality of the product is the most important thing. And then Fair Trade is the secondary message” (Lindell, par. 19), people concern about the taste, the quality, and the organic food. Besides that, Joe believes that people also care about how a company treats its employees and decide whether they wan to to do business with that company or not. Therefore, combining the two strategies is a good way for Theo to promote itself and build brand value inside customers’ minds.

In 1999, three university friends, Richard Reed, Adam Balon and Jon Wright established what was soon to be called Innocent Drinks. Soon after, they introduced their first smoothie into the market, at a stall in a London music festival. In fact, consumers where asked to throw their empty bottles in cans marked “yes” and “no” to determine if the three business men should continuous selling their product, the majority agreeing “yes”. After numerous name changes that ranged from “Fast Factor”, “Hungry Aphid” and “Nude”, the business came to be known as “Innocent Drinks”.

Their goal is to focus on environment protection and ensure that the right products are placed in challenging markets. Apart from that, they want to boost the profitability and at the same time enhance the flexibility and efficiency of production. Moreover, they aim to increase their customer base and also delivering better satisfaction to the current customers. (para. 3, 4)

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

According to Jonathan Salem (2009), a global brand strategist, Innocent’s branding brilliance is its unconventional marketing which is considered ethical as it gives lots of money away and maintains a cuddly tone in its adds, on its website and even on its labels. This way it has no doubt delighted its customers with its straightforward approach to business using a simple down-to-earth communications technique that mirrors the honesty of the brand and its products. The product is also successful as in today’s busy working lifestyle people want to be healthy but don’t have time and look for quick options in ready-made food and drinks that are healthy. People today are also very health conscious and want to eat healthy so innocent provide a great option being 100% natural with good taste at the same time.

All of the ingredients were of the highest quality and freshness. To ensure this, the parent company came up rigorous standards for product uniformity and quality, which were to be met by all of their suppliers regardless of the region.

Innocent is a non-corporate manufacturer of juices, fruit smoothies, and vegetable pots that recently sold a state to Coca-Cola Company for £30 million. The initiative has been considered as a measure that has made Innocent to lose its innocence as some experts argue that this will destroy the company. Innocent markets itself as an eco-friendly firm while distributing drinks in vans that are designed to look like cows. The firm sold a minor portion of between 10 and 20 percent to Coca-Cola in attempts to raise funds for the expansion of its business into Europe. The sale of Innocent's stake is considered as a watershed moment in its 10-year old history, making it one of the latest high profile businesses to sell-up to a corporate giant. Innocent's decision to sell-up to Coca-Cola has raised several concerns including the reason for Coca-Cola interest on the company and whether the sale has undermined Innocent's philosophy.

Foods that are organic does not necessarily mean that they are healthy. There are organically refined unhealthy foods such as wholesome branded cane sugar and Applegate branded pork sausages products that are labeled as organic but is obviously not the healthiest choice. Labeling a food product as organic does not make consumption completely healthy for infants. Drug Administration

Being a recognize company, with well-known brands will allow ChuChu to compete directly with the biggest baby food companies in Brazil while being able to use BRF’s distributions centers and partner retailers. In order to educate our audience, we will place “The Best for Your CHUCHU” kiosks around supermarkets that provide parents with classes and information about organic food and the importance of the nutrients to their baby. We will have these educational bases throughout supermarkets and baby stores for around 2 months before we get our product out to the whole country. Resistance to our product might come from being a new brand as well as the word “organic.” If there is any resistance to the products, we will conduct surveys to know more about the customers that assisted to our classes and ask them for input on their point of view towards the product.