Innostate Case Study

In this report, as the new Marketing Director, the factors that could effect on the future of BHF will be analyzed. Five main sections will be concluded, how good leadership brings benefit to organization; organizational culture’s contribution; the importance of proper organizational structure; methods of managing team; and importance of marketing budgets.

These four generic building blocks of competitive advantage are superior efficiency, superior quality, superior innovation and superior customer responsiveness. These generic fundamentals enable the company to focus on its strengths and competencies and generate competitive advantage through either differentiation or cost leadership. The relationship between the generic building blocks and competitive advantage can be illustrated as

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

The marketing department must focus and apply their expertise and support in the areas of market intelligence and strategic business planning.

Health Professionals: From a health professionals’ perspective, there has been significant support for InSite and its harm reduction approach. Interveners in support of a case that went before the Supreme Court of Canada included :

As the Director of Development, Kelly needs to manage the existing work and determine how to use resources to support existing customers. He also needs to be sure that the products he develops (new and existing) are built to perform as expected. This requires planning, development, testing and more testing. With his resources already working to capacity, he does not see how he can possibly meet the goals of the new development plan as outlined by Pat Lambert. Expecting the existing resources to build a new product while maintaining existing business contracts and relationships is unreasonable if not impossible.

The marketing department needs a solid and sustainable business plan to serve its clients while functioning as a business unit that offers fair pricing and timely service.

Every business must have quality product or service offerings to its consumers. This is why marketing of product and services are one of the most important issue for both profit and not for profit businesss. Organization and is management team must find and analyze all marketing issues and develop appropriate marketing plan to reach its goals and objectives.

The vision was very customer focused. The customers loved the vision and what it would entail for their business. They bought into the vision readily and were very enthusiastic about it. Charlotte had taken over the responsibility of communicating with clients while the other managers handled internal communication. Since the original vision of brand stewardship was Charlotte’s, I believe she did a better job of it than the other managers.

Accordingto the research I did the company is managed by family members Mr. Robert Haas is the CEO he is a family member. The company cannot accept or adapt with change management implementation and the CEO has adopted the employee leadership style because the company is managed by family all the decision will be focused at community project and charity funding instead of making money.

First, company has to develop a vision regarding the interest of the company and then select market targeting strategies, establish objectives and develop and implement the strategies. It includes marketing and managing program positioning strategies formulated to fulfill the value needs of the customers in every target market. Strategic marketing is a process of market-driven strategy development, taking into consideration a consistent varying business environment and the requirement to bring excellent customer value. Instead of focusing on increasing the sales, Bisleri company developed strategic marketing in order to concentrate on the performance of the organization. By integrating the organized set of market- driven activities, into the customer-influencing strategies of the business, the marketing strategy of the company, Bisleri tries to bring out excellent customer value. The company sees marketing as liability of the business in spite of specialized purpose and has connected its organizational environment with the strategic marketing. Marketing boundary orientation is there between its customers, and organization and between channel members and competition. The marketing processes are centralized to business strategy planning process. Strategic marketing provides the knowledge for choosing group of customers to be served, environmental screening, for directing product specifications and for identifying the competitors. Cross-functional strategies are decisive for giving good customer value and bisleri has successfully achieved

Cahill’s meeting involves evaluation of the changes made in the organization and the effects they have had on the organization’s performance in terms of product development and its ranging in the market. The meeting is aimed at developing solutions to the collaboration and the coordination problems in the product development process. Otherwise, more changes in the organization would be essential. Boldflash’s future will be at a risk if the organization does not continue to bring up successful products. The groups’ aim is to come up with solutions to the current product fail. To increase productivity, Cahill should

The company’s new focus was on developing an emotional connection with the customer and increasing brand loyalty. The change was to re-positioning the company towards a customer service approach. This later became the business model that other white good manufacturers would benchmark themselves against. The CEO at the time made it clear that, the company was aware of changing consumer trends, and wanted to appease the customer’s hybrid needs. Nancy Snyder, who was appointed Whirlpool 's Vice President of Leadership and Strategic Competency Development, said, "You begin to see the magnitude of infrastructure that has to change to support it (plans to reinvent the corporate culture to embed innovation as a core competency). And remember, we weren 't adding on to a core competency. We were creating one that didn 't exist" (cited in Rivkin et al, 2005).

The most important role of strategic marketing is that it enables an organization to serve its customers in the most effective and competitive fashion. It helps the organization in knowing what its most potential customer segment is and what strategies it can adopt to attract this segment towards its products or service offerings. Through Strategic Marketing Management, an organization can better formulate its four most important strategies; i.e. product strategies, pricing strategies, place or distribution strategies, and promotion or

In this section of task I am going to discuss about strategic marketing and the role of strategic marketing.