Innovate the Pixar Way

The Walt Disney Company, more commonly known as Disney, is a company that was founded in October 16, 1923 by brothers Walt Disney and Roy O. Disney under the name of Disney Brothers Cartoon Studio. The company eventually changed its name to the current Walt Disney Company in 1986. The company was headquartered in Burbank, California. The company is a public company that has diversified to live-action film, television, and even theme parks.

Specific Purpose: The purpose is to inform on how all Pixar movies exist in the same universe and is telling the same story just jumping around in time. This timelines includes Toy Story (1995), A Bug’s Life (1998), Toy Story 2 (1998), Monsters Inc. (2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008), Up (2009), Toy Story 3 (2010), Cars 2 (2011), Brave (2012) ,and 2013 Monsters University (Negroni, 2015).

In both short films “The Present” and “Piper,” Pixar uses actions to showcase that learning from others can help to overcome obstacles. Each character learned from another and conquered their restriction.

John Lasseter, now the famous Chief Creative Officer of Pixar and Disney, overcame failures and mistakes like everyone else to get to where he is today. He was born and grew up in Los Angeles, California. He went to California Institute of Arts. After graduating from school, he began working for Walt Disney Company. Lasseter was eventually fired but found work at Lucasfilm Computer Graphics Group, which also ended in a short time. After failing to keep his jobs, he sought for something new. This was when he joined the Pixar Animation Studios along with Edwin Catmull and Steve Jobs.

While developing characters and captivating story lines, as expected Disney and Pixar both address parts the life cycle such as death due to its everyday occurrence. Merriam Webster’s Online Dictionary defines death as the permanent end of something that is no longer alive : the ruin or destruction of something. The life cycle is defined by dictionary.com as a series of stages, as childhood and middle age, that characterize the course of existence of an individual, group, or culture. As evident within this definition the life cycle contains many parts which include birth, growth from childhood to old age, and then death. The life cycle is the driving force of life but is often misunderstood much like its smaller part, death. The human race

Alongside the memorable characters and repeated visual motifs are life lessons and compelling content that may be slowly shaping the sensibilities of future generations. These lessons may change the way children think about themselves, their families and those around them (Lugo-Lugo 6). By exploring and questioning what it means to be human, the underlying themes present in Disney Pixar films promote empathy for and acceptance of the self and

Founded in 1934, The Walt Disney Animation studio is the oldest surviving animation studio in the world. The studio is documented with creating new techniques for the day, which are now considered standard. Disney produces the most animated motion picture films. Another major animation studio based out of California is Pixar Animation Studios. However, Disney agreed to purchase Pixar in early 2006, for 7.4 billion dollars. Pixar has produced films that have won seven academy awards including Toy Story, Cars, and Finding Nemo.

In 1974, Ed Catmull was hired to manage the Computer Graphic Lab (CGL) at the New York Institute of Technology. The CGL also hired a few other computer scientists who shared ambitions about creating the world’s first computer animated film. In 1979, Ed Catmull and his team moved to the computer division at Lucasfilm. In 1986, Steve Jobs bought the computer division from Lucasfilm, paid $5million to George Lucas for technology rights and founded an independent company, Pixar. Steve Jobs joined the company’s board of directors as chairman and Ed Catmull became the president of the company. In 1991, Pixar made a $26 million deal with Disney to produce three computer animated feature films. Pixar produced Toy

● Pixar relies heavily on intrinsic motivation to motivate and inspire its employees, which is

Pixar Animation Studios as we know today, was started as in 1984 when John Lasseter, chief creative officer of both Pixar

The demographics of the population that like animation encompasses baby boomers, adults and large numbers of children alike, leads to an improvement in the revenue and exposure for the animation industry (See Exhibit 1 for Percentage of total births). Therefore the social factors are also favorable.

Pixar Animation Studios was founded in 1979, initially specializing in producing state of the art computer hardware (Carlson, 2003). In 1990, due to poor product sales the company diversified from its core business and began producing computer animated commercials for outside companies. Success came for Pixar after the production of its first computer animated film ‘Toy story’ in 1995 (Hutton and Baute, 2007). Since then, Pixar has made many innovative animated feature films, with well known ones including - A Bug's Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles, Cars, Ratatouille and WALL-E, six of which are in the top grossing animated

As co-founder of this company, Walt Disney received numerous awards and recognitions for his work. He is mostly remembered as the creator of the lovable Mickey Mouse figure, but also as the creator of the Disneyland, considered the most popular theme park in the world (Leadership with You).

Founded on February 3, 1986, Pixar was best known for its animated films created with Photo Realistic Rendermen. It initially began as a graphics group under Lucasfilm’s Computer Division. However, it was later purchased by Steve Jobs for $10 million dollars and renamed to Pixar. It continued to grow its success with the release of many movies, including their Toy Story series, one of their highest

The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisner's takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney's death, the company started to lose its ground and performance declined. Michael Eisner became CEO