Innovation, Design, Creativity, and the United States Postal Service

3532 Words Oct 2nd, 2012 15 Pages
Innovation, Design, Creativity, and the United States Postal Service
OI 361 Innovation, Design, and Creativity
July 9, 2012

Benefits and Drivers Just as in nature, in business it is survival of the fittest. The key to success and longevity for businesses in the modern world is to be innovative and creative. To be innovative, it is imperative that a company develop a culture that encourages new ideas, welcomes the latest technology, and implements pioneering processes. For the United States Postal Service (USPS), an independent government agency responsible for providing
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Unfortunate for the future of the agency; however, the United States Postal Service’s policies, procedures, and postal rates are governed by the Board of Governors of the United States Postal Service. The board consists of nine members who are appointed by the President. Despite that the United States Postal Service is legally defined as an “independent establishment of the executive branch of the Government of the United States,” it is still a business. As a business it is difficult to make changes when its high executive leaders are government officials that are content. Economic uncertainty, an external factor that influences innovation is perhaps the most important and impactful. Money funds innovate ideas and at moment, there seems so be very little left in the United States Postal Service’s budget to support new designs and processes. The United States Postal Service has seen a decline in use since the introduction of e-mails. According to statistics presented by the Radicati Group, in 2010 an average of 294 billion e-mails was sent each day. The market is no longer what it used to be. However, the United States Postal Service can use technology to its advantage. Technology is an external driver of innovation. In its early history, the United States Postal Service has used technology to its advantage. In recent years; however, it had fallen behind in technological

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