Innovation League Report 2013

3853 Words Feb 18th, 2014 16 Pages
InnovaTIon
Study prepared, June 2013 by Incite

League TabLe 2013

Innovation and execution for consumer brands

Incite | Innovation League Table

01

Introduction
Innovation matters for any brand. It’s the number one influencer of consumer purchasing behaviour and it has a big impact on sales potential. But it’s wrong to assume that only shiny technology products attract consumer plaudits for innovation. Read on to learn which brands are seen as the most innovative in FMCG, Retail, Finance, Automotive, Technology and Charity, as well as how you can influence how consumers feel about the innovation your brand displays – without relying on products. Incite, the market research consultancy, has produced its Innovation League
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Success story: Heinz
Heinz has really worked hard to enter the top 20 most innovative brands in 18th position – launching hundreds of new products over the years, it is one of the strongest FMCG brands driving both leadership and great products. Fridge Packs and Heinz Tomato Ketchup Chilli are just some of the products produced to make consumers’ lives easier. Heinz Beanz Snap Pots are also a great example of why Heinz is strong in product leadership: the product history remains the same but the new packaging caters to consumers’ need for small portion sizes. Heinz successfully climbed the League Table by maintaining a quality heritage and continually adapting products to meet consumer needs. League Table rank: 18th (new to the top 20), previously 65th Product: 3rd in FMCG Leadership: 5th in FMCG Communications: 19th in FMCG

Success story: Lg
LG is gradually working its way up the Innovation League Table, entering the top 10 for the first time in 2013. The tech brand consistently worked hard to be the first to adopt new technologies, pushing the boundaries of technology and ensuring they cater to consumers’ needs. It is also seen to launch the best new products, despite lacking brand heritage in the UK. LG is also perceived to be one of the first to market with new

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