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Innovation Management - Role of the Accounting Function

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"If you ever become a marketer, then your friend in the company should be the accountant"

These were the words of advise given to me by my Marketing professor at Red McCombs School of Business in University of Texas, Austin. I recall this statement every time I think of costs involved in new product development or in every marketing endeavor I undertake.

The above words also applies to all persons leading an Innovation projects: Be it new product development, process improvement or research.

In the world of innovation, accountants & their contribution are one of the least appreciated. A success/failure of an innovation project is credited to the project manager or product manager or the development manager, but rarely the name of …show more content…

When developing a plan for an innovation project, it is best to sit with an accountant and comeup with a financial plan. Gather the financial information that determines the viability of the project, at what levels of expenditure the projects become unviable, develop a plan to monitor the project expenses and constantly review the viability of the project. To do all this, you have to work with the accountant as a partner in progress.

Also remember this: Money speaks louder than ideas!

So if your idea is backed by the accountant, then people will listen to you.

Track all your Costs
Once a project is approved, then managers need to keep a close tab on the costs of the project. But that’s in an ideal world.
Reality in most organizations is that product/development managers have little clue of what their current costs are, what their total costs is, and how much more money will they need to complete the project. I have spoken to several development managers in several fortune-500 companies, and they don’t know their numbers, instead they will talk about the time frame of the project, head count etc., but not the numbers - because they do not know the numbers and nobody in the organization will ever tell them.

Smaller companies tend to do better. Managers in smaller companies know the costs and therefore can take better and faster decisions.

Understanding all the costs is a

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