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Innovation Of The Global Construction Market

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Innovation in construction
Introduction
This chapter presents an overview of innovation in construction. It aims to critically review a set of key theories in order to facilitate understanding and provide strategies to managing innovation in construction practice.

Why is innovation in construction so important? The rapid development of the global construction market provides more and more business opportunities for construction enterprises. However, the unpredictable nature of the global construction market?s business environment requires contractors to constantly improve their competitiveness to survive and prosper (Moohamm et al., 2014). In reality, researchers and practitioners have found that innovation is motivated by competition …show more content…

Innovation ? a theoretical background
The Issues of environmental sustainability have proven to be common originators of innovation. Climate change and its effects on the environment and energy consumption have resulted in a growing emphasis on corporate sustainability. Consequently, pressure to be more accountable for its environmental impacts has been applied by clients, government, and other industry stakeholders (Thorpe et al. 2008).

Various scholars have defined innovation from their respective backgrounds or perspectives, because it has been very difficult to make a consensus of a single definition of innovation as a concept (Moohamm et al., 2014). For example, Madewell (1986) and Slaughter (1998) described innovation as the implementation of a process, system or product new to an organization, to expedite reductions in cost and agenda and improvements in quality and safety, in order to improve competitive advantage and increase the technical feasibility of projects thereby increasing market share. Damanpour (1992) defined innovation as the adoption of an idea or behaviour that is new to the adopting organization whether a system, policy, program, device, process, product or service. Organization for Economic Cooperation, and Development (OECD, 2005)

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