Introduction
Innovation PC is a fast growing company that focuses primarily on providing quality computer cases and accessories for a wide range of consumers from a normal everyday user to avid computer gamers as well. This marketing plan will focus on Innovation PC's new product line, an environmental friendly computer case that can appeal to a wide array of PC users.
Mission Statement
Innovation PC's mission is to provide every user with not only a quality computer case fit to their specific needs but also a case that reduces our environmental footprint on the world.
Product Description and Classification
Our new product will focus on providing an environmental friendly computer case that will focus on providing a computer case for all consumers. We will be providing a computer case made from 100% recyclable plastic that can be traded in for a discount on a new case. These cases will come in two styles for the common household user as well as three styles focused on computer gamers'.
By using 100% recyclable plastic for our computer cases we are lessening our environmental impact on the world while also giving consumers the opportunity to feel better about their purchase knowing they are getting a quality product at the same time that will fit their needs.
Consumer Product Classification
Our product will be considered
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People of all ages have become more aware of the environment and what is happening to it. They are willing to actually spend the time to look at items they buy instead of blindly buying them. Our target market will focus on the pc gamer as they tend to purchase and upgrade computer cases more often than the regular end user. We will be focusing on people between 26-40 years of age, both male and females as the average age of PC gamers is 38 with 51% being male and 49% being female with household incomes in the $30 - $60k
Electronics over the past fifteen years have become an everyday essential in today’s market. The use of personal computers skyrocketed from being in higher income households to common place in almost every home. Equalus Inc. is excited to jump into the world of desktop computers and notebooks by providing service to the masses of a “build-your-own” personal system with tech help and customer service all originating within the United States. Based on a series of questions Equalus will be able to build a desktop or notebook to the user’s needs. Consumers will no longer wonder if their purchase will be able to
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics
Inventec’s ability to create sophisticated software is considered to be one of its strengths and something that competitors have found difficult to match. The current market line of low margin Notebook PC’s does not take full advantage of Inventec’s software capabilities. Inventec should try to separate its proprietary software from its hardware products and capitalize on its superiority.
Electronics Recycling. Electronic recycling is one consideration the company can do better with. Recycling in general lowers greenhouse gas emissions that are caused by manufacturing items for the first time. Recycling electronics conserves natural resources making cleaner air and water. The valuable resources computers and electronic components carry are metals, plastics, and glass. According to the Environmental Protection Agency (EPA), recycling a million laptops would give back enough energy for 3500 American homes’ electricity. A million cell phones would could yield 35,000 pounds of copper, 772 pounds of silver, 75 pounds of gold, and 33 pounds of palladium. Instead of throwing out the old computers and blackberry’s, the company could simply upgrade the hardware or software and then recycle the parts necessary.
Microsoft targets numerous segments of the population of many countries through advertisements of its Xbox. Microsoft, one of the most successful companies in the world, is using its innovations to take over the machine gaming market. Sony and Nintendo have been the gaming powerhouses for many years now, but are now starting to become overshadowed by the success of Microsoft’s Xbox. As long as gaming machines have been available, teenage boys have been the targets of the companies. One new strategy that Microsoft is using is the targeting of all ages and both sexes of consumers. While other companies continue to stay in the young kids and teenage market, Xbox is revolutionizing the target market of gaming systems.
With time, the PC continued to evolve and newer models offered better speed, color screens, more memory and larger hard drives. Further technical evolution continued to deliver higher speeds, larger storage capacity both internal and external. In addition to the hardware progression, the PC world continued to see progress with operating system solutions and advanced software catering to both large and small businesses as well as the home owner.
As soon as the video game world pressed the start button on their business, they never stopped playing. Like any video game, they hit major checkpoints and beat levels. From Pac-Man with joysticks to Angry Birds on iPads, the video game industry has a consistent history of success. Today, everyone knows someone who plays or has played a video game. New games and gaming consoles are constantly being advertised and released. They are even an entertaining method of keeping people up with the growth of technology. According to Melissa Terlecki, a psychology professor, “Involvement and experience with current computerized technologies…is important to provide both men and women…Because computer video games are a seamless lead-in to the
• Computer recycling – computers are repaired and upgraded, then donated back into communities, the voluntary sector and to needy individuals.
Microsoft’s mission statement under Bill Gates was “a computer on every desk and in every home,” and there is no doubt that the mission has been accomplished. The mission statement was short and very clear as to its intent. Using the SMART technique, Microsoft’s mission statement was measurable, and its progress could be easily tracked.
However, if smartphone’s fall out of favour, our company will need to find a new product in order to continue on. Natural: As we become more aware of our environment, using sustainable resources for products has become an integral part of both organization’s and consumer’s decision making. Our plan is to upcycle used leather for our cases. Meaning, our goal is to collect recycled leather and convert the discarded materials into nice, smooth leather for our cases. Moreover, in terms of packaging, we will invest in some sort of biodegradable materials, in order to keep our product sustainably responsible.
The video game industry uses a lot of plastic resources. Playing games on television or computers does consume a lot of power. Nintendo therefore see to it that their games utilize low power. On the other hand protecting the environment and practicing a “green” lifestyle is a value many of today’s parents are trying to teach their children. Nintendo facilitates in that effort through the creation of “Super Mario Sunshine””, which challenge players to improve the environment around them.
Any idea that makes a current technology better is called innovation. Innovation makes a technology better to use and it always leads to increased customer satisfaction. Innovations done on electronic appliances are called digital innovation. Air mice are a recent innovation in mice computing. It has various advantages when compared to other types of mice. This
PC computing was the center of computing during the 1990s, but the internet took over the next decade. Cellphones are sold more than PCs, and that is because they can access the Net. Network and communication became more important to people, whether it is in the home, small business or enterprise. Intel response to the changes in the environment by investing a lot of money in four areas, client platforms, server platforms, cellular and wireless, and communication and networking. Despite the fact that Intel took several steps toward making a position for it in the mobile and internet market, the threat of being behind
Environment conservation and protection is an issue, which has gained prominence because of deteriorating environmental balance which is threatening the sustainability of life and nature. Nowadays, environment problems have become the big matters. Every tech companies have to take the key roles to solve them including Intel. The company has proclaimed the Climate Savers Computing Initiative. The Initiative’s goal is to reduce global computer CO2 emissions by 54 million tons per year, equivalent to the annual output of 11 million cars or 10-20 coal-fired power plants. This clearly shows that Intel is trying its best to reduce the pollution of the environment.
Intel, also known as Integrated Electronics, is a company that manufactures and sells various types of electronic equipment and hardware. It was founded by Gordon Moore and Robert Noyce in 1968 and has since grown to be a commonly used consumer brand. Intel must ensure that its products are consistently well-made, especially when its products affect the consumer’s experience with the technology he or she is using. Because Intel must implement quality in a wide variety of products, the best practice for the company is to have a physical separation between its departments and to focus on the quality of each individual aspect of its product creation; this will allow each department to specialize in their work functions and allow the company to separate each task effectively.