Innovation Strategy of Apple, Inc.

824 Words4 Pages
Introduction
In the ever connected world, we live in consumers often appear lost or disconnected without their cell phones, tablets, handhelds, and other mobile devices. One such company has gained significant multinational market share in the industry. Apple Computer Inc., is known as Apple Inc. has proven that a company may successfully diversify its portfolio if they continue to be innovative in creating new products and improving older products.
Apple Inc. was established in April 1, 1976 by founders Steve Wozniak and the late Steve Jobs with the release of one computer. The company then became incorporated on January 3, 1977 in Cupertino, California. During the early years of the company Apple was known as the manufacture of
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The corporate strategy was just the beginning of innovation for Apple. Apple listened to the consumer and began to build the power computers and low end computers for the home user with more than enough power to compute at a more affordable cost well under $1000. The market began to change once again with the demand for more portable devices. Once again Apple responds with a new product, the iBook to meet the demands for more portable mobility. Soon the Technology industry would begin to slow down for companies in the arena. Apple takes advantage of the situation and restructures their business model to gain market share with the launch of the personal electronic devices: digital cameras, CD players, DVD players, MP3 players, etc.
Security and Exchange Commission
Security and Exchange Commission filings of Apple provide precise details on the company’s 2013 Proxy Statement. Some of the entities in the filings consist of the company’s background, products, services, business strategy, risk factors, stock prices, and its performance (Securities & Exchange Commission, 2013). Concerning Apple’s background, it manufacturers a large number of products and services, such as personal computers, software, phones, and applications. Some of the applications Apple provide its customers are iCloud and iTes Store. The iCloud offer customers the option to back up phone numbers and applications online and download on devices as needed. Apple understands the
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