Innovation and Change of the Ipod Essay

Australia’s economic status can be assessed using a range of economic indicators such as unemployment rates, Gross Domestic Product (GDP), inflation rates and interest rates. The economy can affect Australian business’s greatly causing them to flow through the business cycle. The business cycle purpose is to describe the overall trends of the economy and can show growths of high or negative. The four stages in a business cycle are: expansion, this is when the economy has high demands; peak, this is the turning point of the expansions before the economy falls down. A contraction is when the demand for goods and services are low; and trough, is the opposite of a peak. To evaluate Australia’s current economic status factors such as unemployment

6 – Products and consumer perceptions are variable, so changes in strategy may be required to better address customer needs, technological developments, new laws and regulations, and the overall product life-cycle. By monitoring external conditions and shifting product development accordingly, a company can better target its consumers and learn to react to their needs.

are essential to the existence, and in turn, the fetishization (Marx) of the iPod as we know it. The first major performer in this iPod economy is a company called PortalPlayer. PortalPlayer is a key participant in the iPod economy because Apple relies on them for the platform and reference design of the iPod (Kessler).? This crucial relationship between Apple Inc. and PortalPlayer represents the beginning of a long series of relationships involved in the production of the iPod as a consumable commodity. Located in Santa Clara, California, PortalPlayer?s headquarters are strategically situated in the heart of the Silicon Valley. Renowned for more than just sunny weather and quaint counties; the region represents a geographically intensified cluster of high-tech firms who experience a competitive advantage through both cooperating and competing with one another (Porter).? Conveniently, Apple Computer Inc. also has their headquarters in this high-tech ?Mecca? dubbed ?the Silicon Valley,? in Cupertino, California. This high-tech region?s roots stem about 50 years back when Stanford University of Paulo Alto, California, leased some of it?s land to high-tech companies in order solve financial problems. Today, the Silicon Valley is one of the fastest growing regions in California and according to and information site on the region, ?is explosively expanding? it?s geographical borders (NetValley.com). The

The Australian economy has continued to grow at a moderate pace and activity is rebalancing away from the resources sector towards non-resource sectors. Even though the available data suggest that GDP continued to grow at a below-trend pace over 2016, employment growth was above average and the unemployment rate fell by around ½ percentage point. In part, employment growth appears to have reflected the relatively strong growth of output in the more labour-intensive sectors of the economy, such as household services. Growth of goods-related production has picked up more recently, but remains modest overall.

As a Independent label Executive; I am in a constant game of playing the sheep in a padded room surrounded by Elephants. I prepare for the abuse of being trampled upon, but hope that my coyness will somehow make me invisible. I for one can honestly say that I receive thousands of phone calls during a typical week from independent label owners and execs with the same sentiments. "How can I avoid being Robbed", I ponder? I understand the position of the Majors and furthermore realize that the consumers are no longer standing in lines at Sam Goody 's to purchase that ten dollar cd. I never thought that Wally World would become the Nation 's leading retailer of physical music content, but I never thought we would be able to carry a phone call everywhere we go neither! Go Figure! However; help is on the way - the timer goes off on the oven and out pops Apple Music! Yes, are you surprised? The Guys from Silicon Valley seem to have genetically engineered a way to provide a platform for independent label owners and artist alike. The million dollar question is how will this shape the landscape of the Industry? To better understand this, one must first realize that the music industry has circum to the same ideology and generational period that most dynasties travel....

Introduction: With the very high demand in the market place for a musical device called the IPod, it’s no surprise that the IPhone, a hybrid of a phone and music device that it will be a big hit in the market place. This highly anticipated electronic trend setter had thousands of people waiting in line at the apple store in New York, and all over the country trying to get their hands on this iPhone. The IPod combined with a Phone, gives birth to this amazing product which has the following features: a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby,

The shifted new strategy of Apple was initiated by the release of iPod in 2001, followed by the iPhone in 2007, then by iPad in 2012. It was the iPod that brought significant growth in Apple. Initially, the iPod was just another MP3 but soon became the icon of the digital age due to its sleek design and user friendly interface. Moreover, iPod could sync with Windows as well as a Mac and offered accessory markets. Soon enough all the competitor in MP3 market had to face the challenge of consumers comparing their model with iPod. However, the greatest challenge that the competitors had to face was the introduction of iTunes store.

Back in the year 2001, the first iPod was released; it was not actually an inventive product. In fact MP3 players /Walkman were already been around for a few years. The first MP3 Players /Walkman were put on the market in the year 1998. Nevertheless the iPod was the first to be really an innovation. It was the very first to allow a thriving transition of “new ideas into tangible societal impact”. The combination of elements such as its visual design, its ease-of-use and the most significant was the iTunes software that allowed the user to manage and purchase music online.

The iPod and iTunes drastically changed the music business and the way we interact with our music players.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple has always been something of a trendsetter in the tech space. Its product history since Steve Jobs’s return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apple’s PowerBook (and later MacBook) lines, to the iPhone and the iPad. Apple’s history is dominated by products that existed before Apple had a crack at them - but it was Apple who simplified them, made them appealing on a much wider scale, and ultimately made them objects of desire for the masses.

The key force for change was firstly the economic change. Given the rise of globalisation and in turn increased competition, change played an important part to maintain market share and further more increase it. Secondly change in pricing trends created the need to offer added value and new innovative products that would offer value for money (Rivkin et al, 2005).

Also, as the purchasing power of the common has risen in various markets across the global, the purchasing of luxury products have gone up. For examples, the iPhone, iPod, iPad and the most latest technology, iWatch. Having these products are considered as statues symbols in many societies which have also increased the sales of Apple Inc. products. Another big social influence to the Apple Inc products is the rapid growth of the music industry, which have improved markets over the cyber space as well. The main exclusive music store is the iTunes and it is ahead of any of their competitors. Thus, in all Apple products benefitted from the social aspects as it has started defining a modern individual lifestyle.

Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the

In addition, it can be considered as a low end disruption technology as they reduced the price of music sales by introducing the iTunes store. Moreover, when considering Apple’s iPod product chain, it can be said that they introduced products that cover low end disruption and are also sustaining innovations.