Innovation at Xerox Essay

4233 Words 17 Pages
Innovation at Xerox

TABLE OF CONTENTS

REPORT ON XEROX CORPORATION 2
INTRODUCTION 2
HISTORY OF XEROX & THE NEED TO BECOME INNOVATIVE 4
PRODUCT & SERVICES 6
ANALYSIS OF THE PRODUCT DEVELOPMENT PROCESS IN THE ORGANISATION 7
PRODUCT DEVELOPMENT PROCESS AT XEROX CORPORATION 7
Management Decision Process (MDP) 8
Process Elements and Phase Deliverables 8
Process Enablers 8
EFFECTIVE PRODUCT DESIGN AND DEVELOPMENT 10
MANAGING INNOVATION 14
RECOMMENDATIONS TO ENHANCE INNOVATION WITHIN XEROX CORPORATION 16
BIBLIOGRAPHY 22 Report on Xerox Corporation

We have chosen the Xerox Corporation and evaluated the strategic importance of innovation in its role. Xerox from its inception has always been regarded as an
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Xerox Values
Xerox operates under the guidance of 6-core values:
 We succeed through satisfied customers.
 We value and empower employees.
 We deliver quality and excellence in all we do.
 We provide superior return to our shareholders.
 We use technology to deliver market leadership.
 We behave responsibility as a corporate citizen.

Xerox, with over 100,000m employees worldwide and revenues in excess of $20 billion, is the global leader in the document management business, offering the widest array of products, services and solutions in the industry. Xerox and its partner, Fuji Xerox Co. of Japan, offer the broadest array of document products, services and solutions in the industry: copiers, printers, fax machines, scanners, desktop software, digital printing and publishing systems supplies and comprehensive document-management services from the running of in-house production centres to the creation of networks.

However in order to see how Xerox have become a market leader, we have outlined its history and the important role that diversification and innovation had to play in changing the way the Corporation conducted its overall business strategy.

History of Xerox & the need to become innovative

Xerox had enjoyed what could be almost described as a monopoly when they introduced their xerographic office copier in 1959. The Company pinpointed markets

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