Innovative Sustainable Tourism Novel Approach

Tourism is a dynamic and competitive industry that requires the ability to adapt constantly to customers' changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses. In her book Rosalie Schwartz defines tourists as “sedentary people who leave home for pleasure and intend to return.” But “leisure creates work, it requires the work from others to ensure tourists find the pleasure they’re looking for.” Schwartz thesis in the book is that tourism in Cuba completely changed the social and economic aspect of the island; the author focuses in three tourist peaks in Cuba starting in 1920s, 1950s, and finally the 1980s.

As defined by the World Tourism Organization (WTO), tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes. Key concepts of sustainable development and sustainable tourism, values and ethics of sustainable tourism and the needs of sustainability in all form of tourism shall be discussed in this essay.

carefully assessed. The objective of this tourism plan is to show the possibility of developing a

carefully assessed. The objective of this tourism plan is to show the possibility of developing a

From an environmental perspective, it is apparent that the world is starting to realise that increases in tourism are having a negative impact on the environment. This is due to increases in energy consumption, which in turn heightens the effects of global warming (Neto, 2002). There are many controls that governments are trying to put into place, such as flight rationing (Liverpool Business School, 2009). However, it can be argued that these have not really begun to have a significant effect on tourism, as they are still insufficient to dampen demand. It may become a problem in future years, as the number of controls is likely to increase. Perhaps the largest environmental factor would be natural disasters, like Hurricane Katrina (Cashell, 2005) and the tsunami that hit Asia in December 2004 (Birkland, 2006). These will impact negatively on people’s confidence in visiting places that have been hit severely by such disasters.

The historical developments of the travel and tourism industry are categorized in three different time bands as follows:

“The concept of sustainability has gained momentum in recent years within the global investment community – resulting in significant financial implications for new and existing hospitality assets.”

Essay Question: Critically evaluate either the music, tourism, hospitality or events sectors role as a vehicle for sustainable development.

Tourism is one of the significant actives showing enormous growth. As a result tourism, many countries can be seen as an instrument of regional

In this paper, the author discusses the major political and economic changes in the world and the effects it can cause in the tourism and hospitality industries. The main driver in this context is the Geopolitical driver which affects the future tourist flows. The author has mentioned a Geopolitical driver which is:

Base on stakeholder participation and tourism sustainability analysis, the main problems current exists can be concluded. Initially, low level local business operators and residents’ participation in decision making process. Secondly, over commercialization and transformation of culture, architecture pollution. Then, in terms of environment, key concerns remain on fishery resource protection and cultivation, without compromise benefits of local residents. In the next section, several recommendations are provided for inspiration, while the feasibility and effectiveness should be further analyzed.

Events are an important motivator in tourism that can significantly impact either negatively or positively the development of the world. Events are unique celebrations that are arranged and organized in a spot by distinctive open institutions or private associations and may contain various exercises. Event tourism is a type of tourism that offers the opportunity of the event in which multiple factors such as the people, place, and agenda of the event which connects with the particular assets and where it is held to draw in potential guests and possible tourism projects. Event tourism plays a role where planned events within tourism constitute a potential market economically, demographically, and influence. Also, event tourism effects the progression of the world by renewing urban communities to improved residency. These arranged event are a phenomenal experience, and each is special due to the interaction and communications among operation framework. By the uniqueness of the each event, the appeal of event tourism is stimulated by the consumer which gives off a “you have to be there or you will miss everything” speculation.

In today’s competitive economies and with growth of tourism as a source of revenue managing destinations is an important and integral part of controlling tourism’s environmental impacts and promoting sustainable tourism in the region. Destination management includes planned business permits to organizations, land use planning, environmental and other regulations and various other methods for the development and operations of activities related to tourism. According to UNWTO “The programme for "Destination Management" is committed to respond positively to the growing need for systematic, multidisciplinary and intersectoral strategies for tourism at local, regional and national level and in particular to provide strategic guidance in destination management which is a recent conceptualization of a micro-level activity at national, regional and/or local level in which the tourism stakeholders carry out their individual and organizational responsibilities in a coordinated manner aiming to achieve the macro-level policies.” (United Nations World Tourism Organization)

The tourism sector being a strong contributor is just not a new finding as its contribution has received widespread recognition in the country. (The tourism destination conference for 2010) reveals that the tourism receipt for 2009 was at RM 53.367.7 million, with 23.65 million tourist arrivals, making this industry the second largest income earner for the country in the same year and though these figures are laudable, it is said that the ‘local tourism sector has not been exploited to its potential’ (Y.B. Dato’ Sri Mohd Najib, 3rd March 2010). In 2009, Malaysia made it into top 10 most visited countries in the world, and was confidently placed in the 9th position below turkey and Germany. This remark shows that Malaysia’s tourism sector has pulled international recognition and has gained force of attraction that draws the attention of tourists all around the continents of the world to choose Malaysia as their tourism destination.

Planning and development are both extremely important factors within the tourism industry and can have both positive and negative effects on the environment, local communities and tourist destinations. “Destination planning aims to limit the negative impacts of cultural tourism upon the history and lifestyles of the local community. An understanding of sustainable tourist development allows for the development of culture without loss of its authentic identity” (Maidment. T. 2012). This statement discusses the importance of planning to avoid having any negative impacts on environments and communities. Because the effects of tourism are so severe to destinations, many natural and cultural resources have been destroyed, therefore tourism planning is vital to preserve and maintain these places for future generations.