Inquiring Minds Want to Know--Now! Question Seven & Eight Essay

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Case Study Assignment Four: Inquiring Minds Want to Know--Now!

Question Seven: Assume you are compiling your research report. How would you present the statistical information within this case to the Industry Week decision maker, the manager who must decide whether or not to continue to publish reader service cards? In the provided case study, Penton Media has performed a research study to determine consumer and industry interest in reader service cards, included in Penton publications (Cooper & Schindler, 2011). Research provided statistical data which much be evaluated and presented to Industry Week to determine future use of reader service cards. To get the message across, it will be necessary for leadership to format a
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Produced correctly, presentations should show trends and relationships efficiently, allowing for information to be relayed properly to interested parties. Just as in verbal or written reports, visual and graphic presentation allows for information simplification. Providing the opportunity for visual shortcuts, researchers understand information must not be time consuming and difficult to process. Graphics attract a reader’s visual attention, creating better understanding through graphs, charts, and other visual structures.
Provision of visual aids showing statistical data will allow Industry Week to properly understand research results, and allow for visual observations to be made rapidly and simply. Utilizing different methods of visual charts and tables can be beneficial in presenting statistical research. For instance, a bar graph can identify the number of ads in correlation with reader response, while a line chart can show trends in reader response. Penton researchers can also use pie charts and individual graphs to show percentages related to email, website, mail, phone, and fax or mail readership contact information. Penton Media would also benefit from a scatter chart allowing for individual consumer responses to be measured as well. Utilizing these visual aids along with a through, yet simple written report will allow for Industry Week to better determine whether reader service cards are

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