Insel case report Essay

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ACC 3511
DECISION MAKING & CONTROL

CASE STUDY
INSEL INC.

SECTION: 2
INSTRUCTOR: DR. ZAMZULAILA

GROUP: 4
NO
NAME
MATRIC NO
1
FATIN ZATALINI ZULKURNAIN
1018900
2
HAJAR FARHANA AB RAHMAN
1010798
3
SITI NORTHAHIRAH MOHD PAUZI
1018094
4
SITI AISHAH ZAKARIA
0820084
5
NURUL AIN AHAMED MARZUKI
0917794

INSEL INC.

SUMMARY

Insel Inc. is one of few Malaysian manufacturing companies that marketed a wide range of electronic product from highly sophisticated integrated circuit to consumer electronic products. In 2007, it was headquartered in the Butterworth Industrial Zone, Penang with sales achievement of over RM 5.5 billion, employed over 99,000 people, and spent RM411 in research and development.
In
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The standard costs were generated monthly. A variance analysis is made by comparing the budgeted plan or standard amount with the actual amount incurred. Factory employee usually did not understand the variance system in relation to the specific problem. This is because the variance did not address the actual problem and pinpoint cost of favourable and unfavourable variance. This made the factory worker thought the variance report was irrelevant and ignored it.
QUESTION 2
List four (4) key success factors for Insel Inc.’s MIC Division. Briefly justify your selection of each key success factor. Propose a suitable performance measure for each key success factor. Firstly, the obvious key success factor of Insel’s MIC Division is customer focus. Generally, it is said that Insel worked closely with a customer to design the semicustom integrated circuit. The customers would involve in the middle of the development cycle of product. Besides that, under Product Engineering Department of MIC Division, the product engineers interacted with the customer where they would deal with customer complaints by responding to their request. Based on the above explanation, it proved that the division focused on its customer, rather than on its products. The suitable performance measure for is the number of customer complaints, which is to determine the satisfaction of customers towards the division’s products.
The second key success factor is quality assurance, which was
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