AN INSIDE LOOK AT GOOGLE
An Inside Look at Google
People Management 520
June 1, 2014 Abstract
Being named the top company to work for, for the last four years is no easy feat. But Google has created a recipe for success in how they recruit, manage, evaluate and motivate their 33,100 employees. By utilizing their data analysis systems and empowering their employees, Google has been able to create a successful workforce that focuses on work/life balance and transparency for all of their employees.
An Inside Look at Google
Out of thousands of employees surveyed, Google has been named the Best Company to Work For by Fortune Magazine for the last four years (Surwood, 2013). The survey is based upon factors such as
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All employees have access to first class dining facilities that provide a free gourmet lunch and dinner every day, along with free dry cleaning, a gym, salon, massage parlor, a car wash, bike repair shop, laundry rooms, an on-site doctor and commuting buses. Additional perks include 18 weeks off with 100% pay for maternity leave with includes $500 for new parents, tuition reimbursement, up to $5000 for adoption assistance and $5,000 for when employees purchase a hybrid vehicle. Employees also obtain vacation packages and Google will match up to $3000 per year for charitable contributions. These additional benefits are perhaps their strongest strategic capability and their largest competitive advantage in retaining employees. Another strategic capability is that employees have access to a product manager for career and management purposes. This manager will teach them how to negotiate better salaries, improve their presentation skills and talk them through the reasons why they should or they shouldn’t leave to start their one company (Walker, 2012). A disadvantage is that once a person has been with company and learned these practices, they can leave the company and attempt to replicate the same advantages in their new company. Another disadvantage is that it is incredibly costly to maintain these benefits. Google utilizes a
The benefits of working for this company include medical, dental, life and vision insurance. 401K saving plans are matched at a rate of 100% for up to 4% of your pay. The benefits package also includes competitive wages, paid time off, 8 observed holidays, tuition reimbursement for job enhancing courses, social activities, and free confidential counseling.
Also the employees at Google have the added benefits of being able to bring pets to work, onsite childcare, and of course the best one chow down on some free food. Additionally, Google creates an environment where its employees are encouraged to bring about any ideas they may have, and having an environment where people can express their ideas helps to foster a joint effort among employees which is extremely vital. “Google has constructed an empire where well-chosen elite accommodates flexibility, shifting roles, and urgency. Google shares whatever information it can with as many employees as possible, encouraging debate but insisting on like-minded cooperation.” (Hardy, 2005) Google has gone as far as to set a higher standard by doing away with the just offer the same old employee of the month parking space, instead they want to show how providing a better work experience results in a higher quality product or service.
I would like to begin by saying that I am usually not jealous or envious of many people but I have to say I am actually jealous of all the googlers. That being said I know now if I was to ever own my business I will make sure to first read Laszlo Bock’s book “WORK RULES! INSIGHTS FROM INSIDE GOOGLE THAT WILL TRANSFORM HOW YOU LIVE AND LEAD” I believe this book can help transform the way we conduct our businesses and how we treat our employees. It’s the new way of looking at the workforce, the old view was to invest in your business and not employees but new view is when you invest in your employees the rest will follow. Google’s HR along
These include online advertising technologies, search, cloud computing, and software.” According to Forbes, over 2 million people apply for jobs at Google every year, and only 1 in 130 applicants are hired. This makes getting a job at Google nearly ten times less likely than getting accepted into Harvard. When asked why she wanted to work for Google, Zarah said, “Everyone knows what a huge company Google is. Whenever you tell someone you want to work for Google, their eyes get huge.”
Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.
Google is one of the most popular, and most used web search engines in the world. Google also has many services that helps you send mail, generate website pages, and create blogs. With all of these great tools come many great, user-friendly features specifically tied to Google. Google has vastly become one of the best search engines in the world, if not the best. Google averages about 12 billion searches per month, which is the most by any search engine in the world. Users can also search for photos, newsletters, and even geographic locations. The best part is, that all of these services are basically free. Google has also set to build more then just a search engine. Google is working on Google glass, self-driving cars, and even have a cell phone called the Android. Google also owns the rights to YouTube, where many users go to upload and watch countless videos. Another great thing the company is doing is spending money on alternative energy sources; last year Google spent 1 billion dollars trying to increase the use of wind and solar energy. Google is also fighting in D.C. to keep the Internet free for Americans. Lastly, Google has one of the best working environments in the world. Google has been the number 1 best company to work for 5 times in a row, including this year. They have been reported to the best human resources department in the world, taking their employee’s happiness over profit. There is no doubt in anyone’s mind that Google is not the best company to work
Google is a multinational corporation that serves thousands of consumers worldwide. Through Internet related products such as Internet searches, maps, emails, mobile apps, and other online contents for users Google became the company it is today. Every employee of Google is different in his or her own way; making it a well-diversified organization similar to the global audience they serve. Google’s mission statement is to organize information from all around the world and make it universally accessible at a quick and orderly fashion. This means creating a search engine smart
The argument with the strongest link to Google’s hiring practices is; it benefits organizations by helping them reach their goals. Google has not hidden the fact it wants to hire the best of the best. Avoiding any semblance of discrimination in their hiring process, Google chooses to hire a diverse employee pool, which reflects their customer base. The intention will always be to hire the best
Even though I believe Google’s management system to be effective and the article’s explanation of the system to be credible and valid, I do not believe it will fit the culture of my company. Working in the restaurant industry, our employees are not as technically minded as the employees of Google. From experience, direct management and more guidance are needed in a customer-service directed atmosphere. While my boss may find the surveys and employee improvement strategies to be helpful, Google’s exact system is not comparable to the restaurant industry.
For its employees, Long term employment recognition and benefits like Pension Plans, Group Medical Policy, Accident Policy, Bonus, Annual Medical Check-ups, Budgets for quarterly team lunch, Annual outings as part of team building activities and flexible work hours. In addition to the above mentioned benefits, Managers and employees above in the hierarchy level also get these additional benefits – Large salaries, Company vehicle with fuel and driver charges,
Google’s recruitment team is known for implementing an idiosyncratically intense hiring process. Every year Google receives over 3 million applications. But Google hires about only 7,000 or about 0.2%, said at LinkedIn’s recent Talent Conference by company’s HR boss Laszlo Bock, according to Quartz [1]. It is noticed that the hiring rate is lower than the acceptance rate of the top universities like Harvard, Stanford and MIT.
Google’s human relations and human resource management styles have changed the way that companies will be managed in the years to come. Google’s model of motivation and leadership tears down the traditional scientific management theory which focuses on results rather than the employees who deliver those results. The Vice President of People Development at Google stated that the company’s strives “to create the happiest, most productive workplace in the world. It’s less about the aspiration to be No.1 in the world, and more that we want our employees and future employees to love it here, because that’s what’s going to make us successful” (Smith,2014). Google shows employees they are valued and constantly motivates them in the workplace by creating a culture that fulfills their needs in all aspects. The office design, the management style, policies, and perks/benefits all put the employee first.
Furthermore, because Google’s employees d are also equity holders, morale is high and Google encourages its employees to feel a part of Google’s success.
The long list of employee benefits assists Google in keeping employee’s engaged, retained, satisfied, motivated, and productive to be able to reach their individual, departmental, divisional, and company-wide goals. All of the above mentioned benefits makes the employees feel valued and respected; therefore, they are more likely to be retained.
Google is one of the most successful corporations that have ever been established. Through innovation, persistence, growth,