Instagram : A Social Media Platforms For The Key 18-49 Demographic

The structure of Instagram begs for you to make lasting impressions of your values and display the heart and soul of your company. Using motivational or inspiring content is also encouraged to attract Instagram users. The majority of users on Instagram are teens and young adults, your next consumer base. While the older generations will stay loyal to Facebook, many of the younger generations are flocking to Instagram and staying there.

who have many followers. Instagram is a profitable tool for people or businesses to share

Despite these statistics only 31% of SME businesses actively operate a social media engagement strategy, this is an opportunity for the already tech-savvy company (Ravensdale, 2015). Doughnut Time 's social media team regularly posts photos of its gourmet treats on Instagram, where it has more than 80,000 followers, as well as on Facebook, where the Doughnut Time page has received more than 55,000 (Schlesinger, 2016). When analysing these main factors, Doughnut Time appears to be posed for product development, taking advantage of opportunities through the use of menu innovation and promotion deals (Newstex, 2014).

However, there are many more lesser-known social platforms that do equally well to promote your business in the online marketplace. Instagram is one to name. Instagram offers you an easy way to not only grow your business but also to reach your targeted audience. This article discusses why your business should leverage Instagram as a marketing tool.

Instagram launched in the market in 2010 by Kevin Systrom and Mike Krieger. This social network with a new concept based in that users can take photos and videos and share them publicly and privately on the app. This platform was diffused trough Apple App Store and Google Play, allowing iPhone, iPad, iPod touch and Android use

This ad should be placed Ishpeming and 25 miles around, it consolidates everything that is needed to reach the target market of PCF. Most people nowadays use Facebook especially the younger generation is almost every day at least once on Facebook. It helps in different ways, even if you don’t reach one school kid that would fit into the target profile, you probably reach someone who is close to him with your local advertisement. So your local targeting Facebook ad turns into word-of-mouth advertising. Plus, Facebook and Instagram accounts can be linked to each other, so if there is a picture posted on Instagram it will automatically be posted on Facebook too, so it is a timesaver for the business to keep both accounts

Here is another example of a campaign I worked on and helped organize called the Tap Takeover hosted by Pigeon Hill Brewery. The Pigeon Hill Tap Takeover was an event we worked all month on. I did many promotions for this invent including Facebook and Instagram post, I made signs that I put up around town and also made small business card of the event that I would put in the guest books. On the actual day I made the servers put fake Pigeon Hill tattoos on and stickers on their serving books and gave them extra to give to the customers if they ordered a Pigeon Hill beer. On the left is one of the Facebook post and on the right is an Instagram post. As you can see I was able to reach more people through Facebook Instead of Instagram.

There are various factors that must be considered when analyzing Instagram’s business model and these must be discussed while outlining viable strategies

Decadent cuisine, impeccable service, ambiance galore ... these are a few of the past drivers for diners wanting to enjoy a memorable dinner. Today, there is another criteria growing in importance: the degree to which food is “Instragram-able.” Instagram is changing foodservice from fine dining to food trucks. Drool-worthy photos are offering a new way to form connections, evoke emotions and share experiences. In fact, Instagram, just as other social medias, has changed the way we interact with one another, our perceptions of reality and, our ability to decide on what we prefer before we even experience it. According to The Independent, 18-35-year-olds spend five whole days a year browsing food images on Instagram, and 30 percent would avoid

Adversting and promotion is very important it can help your business a lot. With Tasteful Sweet’s we plan on using social media sites such as

Social data refers to the basic needs and wants of the customers. By finding ways to receive feedback on how the restaurant is doing as a whole, will help get a stronger understanding of the interest for Lemon Grass as well as an effective brand message. Lemon Grass can easily receive reviews on their Facebook page, through email or in person. Just by receiving that type of feedback can make quite the difference on their advertising strategies. With these steps put into action, it will also be beneficial in building future relationships with their customers. Social advertising comes right into play after the company has received their feedback. By receiving social data from customers, social advertising focuses on what the business will do differently after receiving the feedback from their

Instagram is one of the largest and fastest growing social media sites in the world. According to techcrunch.com, “Instagram is growing the fastest of all social media sites worldwide, increasing its active user base by 23% in the last six months.” As you can see Instagram popularity is only rising. According to a study in Forbes, “The survey was given to 7,200 teenagers across 41 states that live in homes with an average income of $59,000. The participants were 47% female and 53% male. Instagram was voted as the favorite social media network.” With this massive growth we must ask ourselves if Instagram is a positive addition to our culture. The answer is no, Instagram lowers happiness, Creates a culture of sexualization of young women, and attacks the individual ego. Instagram is not a positive addition to the globalizing world.

Social media plays a very large part in todays society. It influences most aspects of our lives. Facebook, Instagram, Pinterest are all forms of social media that impact people’s daily lives. As we all live busy lives eating healthy has become extremely important. A healthy nutritious diet is a part of most peoples lives. Social media allows people to have access to the latest health food trends, recipes, blogs and information about cafes that offer these types of healthy foods. Dining out is also very popular in todays society. Healthy cafes are frequently seen on social media through people tagging themselves via Facebook and Instagram. Social media allows people to follow their favourite cafes which then gives them the opportunity to get a hold of the different food and recipes that that specific café offers. Savvy business owners use video and photography to improve their business and encourage healthy eating. Café dining has become extremely popular with the general public. Trendy hip organic cafes are very much the rave with brunch becoming the to go meal, smashed avocado has become very popular through this. The rise in this popularity can be linked to social media. People via Instagram, Facebook and Twitter have shared photos of café meals which has made a big impact on the cafes influence on our lives. I personally have accounts on many different social media sites that promote and share

ow much do you sincerely love to express your true self and share your experiences globally through pictures with other individuals online? With this social media networking app, you can do just that! Kevin Systrom and Mike Kreiger are the founders of Instagram and launched this app October 06, 2010 ( ). Since 2015 this app has grown to 400 million users, 95 million photos are being uploaded daily and 40 billion are being shared daily, this shows the true potential and value in this social media app ( ). The demographics of the users for this app range from children in their youth and all the way up to the elderly. Instagram is used for self-expression, social interaction, networking, making memories and also exposing the privacy of our youth.

Yelp has revolutionized businesses’ and customers’ interactions by giving consumers the power to influence others, creating a dependency between businesses and their customers and making a positive social media presence a key to entrepreneurial success. Whereas businesses previously relied on self-advertisement to draw in customers, Yelp emphasizes the importance of making a good impression so that the customer will do the advertising for the business. An example of a business that has become successful because of social media is a Cuban bakery, Porto’s Bakery, located in Burbank, California. Porto’s rise on Yelp’s “Top 100 Places to Eat in the US” from number forty in 2015 to number one in 2016 is evidence of the business’s success. Upon the social media phenomenon that brought success to the bakery, the owner of the bakery, Betty Porto, remarked, “All of a sudden with social media, with Facebook, with Yelp, look how much faster we’re getting recognition.