Integrated Business Operations : Starbucks Coffee Shop

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Integrated business operations – In this type of franchise the company is combined with two or more operations but operates as a single business unit. It is a type of collaboration which offers cost savings and will also result into increase in efficiency. Single product or Service Operations- In this type of franchise, the franchisee would only be answerable for running one business. However he or she would be extremely involved with all of the daily operations of the business. Example: Starbucks coffee shop. Manufacturing and Wholesale - In this type of franchise a franchiser grants a manufacturer the right to produce and sell goods using its name. This type of franchise is common among food and beverages companies. For example, soft drink bottles obtain franchise rights from soft drink companies to produce, bottle and distribute soft drinks. Manufacturing and retail -In this sort of franchise the franchisee will generally occupy retail premises and sell products or services. The business depends totally on the location of the premises, with sales coming from walk-in consumers. In this situation, the franchisee will sell a product or service to end users. Operate from locations with high traffic like shopping malls. Depend on walk-in customers for sales. Wholesale and retail -In this type as being different from the manufacturers and retailers category. There can be no commercial reason to differentiate between them except that the franchisor is a wholesaler rather than a
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