Integrated E-Marketing Plan: Developing an E-Marketing Plan for Competing in the Electronic Global Marketplace

16077 Words Nov 24th, 2012 65 Pages
Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace

Prepared for Powder Mountain Resort

By: Student

Date: 02/26/2011

Table of Contents

Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace 1

Table of Contents 2

Executive Summary………………………………………………………………………………………………………………………………………………3

Selection of the e-Business for the Project……………………………………………………………………………………………………………7

Environmental Analysis of the Marketplace…………………………………………………………………………………………………………9

Targeted Market Segmentation………………………………………………………………………………………………………………………….20

Consideration of Placement
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The internet has also brought the social networking phenomenon; it a place where people come together to share insights and opinions. It is also a marketing haven; it’s cost effective and has the opportunity to reach multiple demographics. As long as the family has a computer and internet access the information of Powder Mountain will be easily obtained. In North America alone there is a 77.4% penetration of internet users, the Asian continents have the highest amount of internet users with more than 825 million users. These numbers will only increase over the years, making online marketing an important task of any company. Identifying many of these facts will help a business to achieve success and overcome any obstacles that may get in the way.

Learning about the behavior of online customers is a great way for a business to entice new clientele and keep loyal consumers happy. Some ways that can be accomplished is through Key Performance Indicators, by examining unique customers, conversion rates, and repeat visits. Unique visitors are an important way to know if the marketing strategy of a business is reaching its target audience. There are several ways to keep count of new users and to know how many loyal customers return again and again. They can be kept track of by cookies that are loaded onto the

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