Integrated Marketing Communication Essay

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For any health-related product, the integrated marketing communications strategy needs to first concentrate on the entire customer experience and be cognizant of their needs while striving for complete authenticity

In Unit 1 we introduce you to the study of integrated marketing communications. We begin by reviewing the basic communication model, looking at its component parts and applying them within a marketing context. We explore the key components of IMC, assess its value to marketers, and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry associations to regulate marketing practices. We finish the unit with a discussion of social responsibility and how and why marketers should engage in positive and socially responsible marketing activities. In this unit, you need to refer

Particularly throughout the last decade Integrated Marketing Communications (IMC) appeared to have found increasing acceptance as a theoretical concept, Idea, technique, or simple rhetoric with advertising agency executives, marketing, and advertising practitioners, as well as with writers in the popular and academic marketing and management press. Despite its pervasive penetration in the marketing and communication management world, little has been said, however, about IMC's theoretical robustness as well as its actual significance for marketing and advertising thought and practice. In an attempt to help remedy this situation, this articie examines IMC as a body

Integrated marketing communication (IMC) is defined as "a cross-functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven, purposeful dialogue with them" (Duncan 2002, p. 8). To better understand the real-world application of IMC, a call has been made for case histories that focus on IMC best practices (see Duncan and Mulhern 2004, p. 19). In this paper, we provide a case study that demonstrates how one company--Imperial Tobacco Limited (ITL), which is Canada 's largest tobacco

During the last decade of the twentieth century, the concept of integrated marketing communications (IMC) received considerable attention from practitioners and academics alike, and that interest has continued into the new millennium (e.g., Bearden and Madden 1996; Cornelissen and Lock 2000; Duncan, Schultz, and Patti 2005; Garretson and Burton 2005; Nowak and Phelps 1994; Schultz and Kitchen 2000a; Schumann, Artis, and Rivera 2001). As the marketplace has become more fragmented over the years, organizations have embraced IMC as a means to effectively and efficiently target and attract the splintering mass market through the transmission of a unified message across all "contact points" between organizations and their consumers. Whether the

Integrated Marketing Communication (IMC), a term which refers to a customer-centric and yet data driven technique of communicating with clients involves the coordination as well as the integration of various marketing communication tools, sources, functions as well as avenues within a given company into a program that effectively maximizes their effect on consumers as well as other end users at the least cost possible (Clow & Baack,2007). IMC is a management concept that is designed in a manner that makes every aspect of marketing communication like advertizing, public relations, sales promotion as well as direct marketing to operate together into a perfectly unified force as opposed to permitting each of these elements to work in total isolation. In this paper we present an Integrated Marketing Communication (IMC) for SEAT an automobile manufacturing and selling company. The Integrated Marketing Communication (IMC) begins with a situational analysis. This situational analysis involves market analysis, SWOT analysis, competitor analysis an analysis of the product offerings. This is then followed by an analysis of the keys to success, an analysis of the critical issues. This IMC also includes a marketing strategy, mission, and marketing objectives, financial objectives, an analysis of the target market, positioning, strategies, marketing mix, marketing research, controls, implementation, marketing strategies, contingency plan as well as conclusion.

The stages in all three models are represented by the cognitive, affective and behavioural stage. The hierarchy of effects model is based on the assumption that a consumer passes through a sequence of steps, which include awareness, knowledge, liking, preference, conviction and purchase. While most of the steps in the information-processing model are similar to those of the hierarchy of effects model, a new step introduced is that of retention, which pertains to a customer retaining relevant information.

Although there are barriers existing within Integrated Marketing Communications, it is still able to assist company’s better fuse their brands image and message as well as provide more opportunities to successfully cultivate long-lasting and loyal relationships between them and the consumer (Percy, 2008).

The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two-phase study of the New Zealand advertising and marketing industry, undertaken as part of an international series of studies of IMC implementation and usage, which was conducted over the 1997-1998 period. The findings of the first phase, conducted in mid-1997, reveal a strong

2005). It is pointed out that consumers ' perception of the integrated marketing communication need to be considered in order to measure efficiently the return on investment of IMC campaign. Actually, the great change in the communication process refers to the fact the consumers are recently taking control of it, as they decide whether and when to receive the message.(Gurau, 2008. Kliatchko, 2009. Keller, 2009. Kitchen and

The importance of implementing a sound Integrated Marketing Communication (IMC) campaign by any organisation is to properly compliment their sales efforts by effectively gaining awareness from the target market. Essentially, a successfully-implemented IMC campaign would draw

It is notable that once a company adopted the integrated marketing communication strategy there is a major effect that every time the company in touch with its target audiences, the communication effort must be clear, effective and consistent, no messages contradict, but rater to support or complement each other.

ASSIGNMENT 3 3 A thought regarding how to innovatively and powerfully impart a brand message to an intended interest group. A message needs to have a request a thought that spurs a crowd of people to react. Innovative brief: Articulations around a brand that abridges the examination and bits of knowledge for the inventive group. Otherwise called IMC Message Strategy Brief, Creative Platform, Creative Plan or Work arrangement, Creative Strategy or Copy Strategy Three stages of selling 1 Determining correspondence destinations: What kind of effect does the message need to accomplish? Test Marketing Communications Objectives Intellectual: mindfulness, instruct, clarify, and brand information. Full of feeling: picture or identity, states of mind & brand preferring, yearning or need, strike enthusiastic harmony. Behavioral: expand trial, buy, repurchasing. 2 Customer insights Beneath the-surface states of mind & convictions that impact client 's conduct. Case in point, Marlboro cigarettes. Knowledge that youthful and moderately aged men fantasize about flexibility & macho freedom of cattle rustlers. It permitted men to escape into this dream. It is broadly anticipated to be one of the quickest offering handsets. Experts have anticipated 400k UK offers of this 'must have ' gadget by Christmas. The iPhone costs UK purchasers £269 in addition to a month to month levy (18 month

Nowadays, there are so many different products in living world economy. Customers are aware of some of them, not all of them. This is just about Branding Strategies in the Market. An entrenched Branding Strategy ought to help secure a brand 's position, protect the brand from rivalry, and hence upgrade the brand 's business execution. This potential effect underscores the vitality of Managing the Brand Image over the long haul (Park et al., 1986).