Integrated Marketing Communication

Initial discussions on IMC were based on definitions and theoretical understanding, and this discussion is still taking place. IMC or Integrated Marketing Communications according to Schultz (1993) combine and evaluate strategic role of diverse communications to produce a greater impact. It is a process that produces and applies different communication programs starting with the customer and work back to outline right approaches and procedures to progress throughout these influential programs. Another source sees it as a business process that aims to plan, implement and assess influential marketing communications over time. There isn’t a clear definition for it, each source rely on a different definition however according to all found IMC is identified as a strategic process. It’s composed of three main basics: consumer, channels and evaluation of performances. Consumer gives an idea of how an exchange of information affects message’s form and content. Communication channels analyze each channel in apart to

An integrated marketing program that will comprise a variety of communication methods will be implemented. Integrated marketing communications involves realigning communications flow from different sources. It aims at encouraging organization’s target market to listen to what the business has to offer. These channels include PR, sales promotion, social media marketing and traditional advertising. Service related information to consumers will be disseminated through these channels. Each touch point will be supported by an appropriately positioned brand to truly maximize return on investment.

Task 4 Importance of IMC IN ORGANIZATION’S planning and implementation of their future Marketing Communications campaigns

Chapter 14 Communicating Customer Value: Integrated Marketing Communication Strategy 1) A company 's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) direct marketing B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1 Page Ref: 402 AACSB: Communication Skill: Concept Objective: 14-1 2) The use of short-term incentives to encourage the purchase or sale of a

"Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost" (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into the Canadian market. To manage and market this product correctly, XYZ must take advantage of an IMC program and specifically target the advertising, promotion, and integration components with a focus on consumers, cost, convenience, and

Integrated Marketing Communications (IMC) is a simple concept that helps to ensure that the communications between the promotional implementations are interconnected properly so that they all work together harmoniously. This concept is also something that is not new in the world of marketing. “IMC is the coordination of the promotional mix elements (advertising, public relations, sales promotion, personal selling, direct marketing, and online marketing/social media) with each other and with the other elements of the brand’s marketing mix (product, place, price) such that all elements speak with one voice.”(pg. 12).

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

The most I like about group projects is the process of brainstorming. All members in the group have different ways of understanding and to make sure each member in the group is in the same page, require a lot of effort. I even like the way group interaction takes place. We usually form a group with people who we are comfortable with and we can get along with and work together in a professional manner. Group projects help me to get prepared to work “in a team” and “as a team”. Though it is sometimes very challenging to work with different personalities, but when everyone agrees to a common goal it provides its own advantages to all the members in the group. The important thing I like about group projects is that it prepares me to work in the real working environment and shows us the trailer that how we would encounter difficulties and what solutions can we provide to achieve a common goal. It also helps to provide knowledge of our capabilities and skills that we have and we can use as required.

Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Several tools are used by companies to aid the delivery of both paid and unpaid promotional methods (Kokemuller, n.d.). Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC).

This venture report concentrates on incorporated promoting correspondences (IMC). - IMC Integrated Marketing Communication is the procedure of creating and executing different types of potential projects after some time influential correspondence with clients and. It has presented the IMC and its apparatuses and the explanation behind the acknowledgment of advertising. IMC devices are publicizing, deals advancement, retail and individual offering. At that point we discuss promoting. Showcasing is the business process by which items compare to the business and through which exchanges of property are influenced. What is the extent of advertising? At that point comes the showcasing blend. Promoting blend alludes to fixings or apparatuses or variables blended vender I request to cooperate with a specific business sector.

The goal of Integrated Marketing and Communication is ultimately to influence or directly affect the behaviour of the targeted audience. Integrated Marketing and Communication considers all touch points, or sources of contact, that a customer/prospect has with the brand as potential delivery channels for messages and makes use of all communication methods that are relevant to customers/prospects. Integrated Marketing and Communication process further necessitates that the customer/prospect is the starting point for determining the types of messages and media that will serve best to inform, persuade, and induce

Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product,  advertising, on the other hand, is the paid communication through which relevant information about the product is conveyed to potential consumers (2001).

Facebook, Twitter and Youtube are considered to be the leading social networking sites today with an audience range of nearly 160 million viewers per month (Mudd, Rich &

Belch, E. and Belch A. describe Integrated Marketing Communications as “a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines and combines these disciplines to provide clarity, consistency and maximum communications impact”.

In most but not all organisations, there appear to be very few people who have real time hands-on experience of all the marketing communication techniques. The absence of such expertise and knowledge is further compounded by an absence of commitment. Realising and working on such limitations is the first step in efficiently rolling out IMC.