Integrated Marketing Communication

Moreover, (Product) RED uses the INTEGRATED MARKETING COMMUNICATIONS (IMC)technology for its marketing campaign. The IMC involves the utilization of all the elements of the marketing mix, which specifically includes

The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company 's message or advertisement, it is important that the message be clear and consistent (Business Training Schools, 2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communications plan. We will also discuss advertising and promotion programs. Technology trends available to help market the product is

In relation to promotions we believe an Integrated Marketing Communication (IMC) strategy would be the best way to proceed. Through IMC the brand will be able to maintain a personality and attitude that communicates effectively with the target segment. It will also help to build a desirable ‘brand image’ and relationships with consumers and distributors. The marketing activities will be very specific. It will involve a range of communication mediums including advertising, media, public relations and sales promotion.

“One of the most talked about ideas in marketing during the 1990s was the notion of integrated marketing communications (IMC). And while marketing managers still clearly feel that it is a valuable concept and one that will play an increasingly important role in their companies, there is unfortunately a great deal of evidence to suggest that truly integrated marketing communications is the exception rather than a rule”

Task 4 Importance of IMC IN ORGANIZATION’S planning and implementation of their future Marketing Communications campaigns

Marketing is an essential and crucial part in the attainment of an organizations overall vision. And for these to happen, there has to be a good communication marketing

Integrated marketing communications is a core strategic activity used to build and sustain profitable relationships with various stakeholders. Customers are a critical target but other audiences such as buyers, designers, retailers, sales assistants, suppliers, etc…. are also important if an organisation is to achieve its sales and marketing objectives.

Pickton and Broderick (2001) cite Kotler et al. in defining IMC as "the concept under which a company carefully integrates and co-ordinates its many communications channels to deliver a clear, consistent and compelling message about the organization and its products" (p.16) Consumers all over the world became more demanding and accurate in their choice. It has sharpened the competition between the companies, making the latter fight severely for their existing and potential customers. Therefore, it is absolutely necessary to identify significant problems that might be an obstacle in communicating with young people from Europe to be able to work out successful marketing campaigns.

Chapter seven of the Integrated Marketing Communications textbook was discussed in great detail during weeks nine and ten of the semester. This section of the book addresses how online and interactive communications play a vital role towards interactions in the modern world. The goal of this chapter is to effectively incorporate online advertisements to deliver messages to dedicated consumers. Over the course of this paper, it will become clear as to how a current news article applies theory from lectures and the textbook to enhance online communications.

Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together.

In Unit 1 we introduce you to the study of integrated marketing communications. We begin by reviewing the basic communication model, looking at its component parts and applying them within a marketing context. We explore the key components of IMC, assess its value to marketers, and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry associations to regulate marketing practices. We finish the unit with a discussion of social responsibility and how and why marketers should engage in positive and socially responsible marketing activities. In this unit, you need to refer

IMC or Integrated Marketing Communications is a “concept that recognizes the added value of a plan that evaluates the strategic roles of various communication disciplines, and combines these disciplines to provide clarity, consistency, and maximum communication impact”. In other words, the goal of IMC is to ensure that all of the messages sent via the different channels have a common look or feel (Textbook).

As an owner of a 2013 Toyota Tundra, this researcher can describe Toyota’s Tundra truck as a (4 door) truck with a 6-speed automatic transmission. It can comfortably seat six and is a V-8 E Flex –fuel vehicle. This vehicle is also four wheel drive. The fuel economy in the city is classed at 13 mpg and on the highway is classed at 18 mpg. Consumer rating on the 2013 Toyota Tundra is 5 star. The intrinsic warranty is quoted as 3

We begin defining the two main aspects of this study. Even though there are many different views, descriptions and definitions of these two terms, I find it easier to adapt the one stated by Tony Yeshin (2006) in his book ‘Advertising’; ‘advertising is paid-for non-personal communication from an identified organisation, body or individual designed to communicate information and to influence consumer behaviour’. IMC is ‘a concept of marketing communications planning that recognises the added value

20. Jeff Newman calls on about fifteen clients per day. He visits them in their offices