Integrated Marketing Communication: Glamz Boutique

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Introduction
Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Several tools are used by companies to aid the delivery of both paid and unpaid promotional methods (Kokemuller, n.d.). Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC).
The basic tools used to accomplish any business communication objectives are often referred to as the promotional mix which includes advertising, sales promotion, public relations, and personal selling. These elements of the promotional mix are used as tools to communicate to the target market and produce business sales goals
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They sell clothing that are one of kind items, one piece each in size and design, so that her customers look unique and sheik. The business places the highest importance in providing relevant services to her clients whilst embracing the ongoing challenge of providing competitive costing and efficient customer service without sacrificing product quality and integrity.
Vision and Mission
Committed to provide to women of all sizes and shapes with unique clothing and sophisticated fashion accessories that would have them looking glamorous and be prominent both day and night.
Marketing Strategy
Glamz Boutique is marketed as a store that sells trendy designer clothing for women of all sizes. It will focus on the uniqueness of its collection and wide variety of designs. For women, the convenience of shopping for something that fits them easily, in latest trends, is no longer a dream, it is a reality.

Pricing Strategy
Glamz Boutique use two types of pricing strategy cost based pricing and good value pricing. The boutique utilizes cost based pricing where the pricing of items are priced according to the cost of the purchased items and other additional costs relating to the products getting to Tobago such as shipment costs, TTPOST and CSF clearance costs. When she makes a final decision price, she uses a mark-up of 25% which is added unto the item, to be used for

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