Integrated Marketing Communication (Imc)

ASSIGNMENT | GLOBAL INTEGRATED MARKETING COMMUNICATION Assessment for 2009/10 Term 3 Title: Critical Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan Selected Retail Organization: Nordstrom Date of Submission: Submitted To: Submitted By: INTRODUCTION Company’s overview Nordstrom is a sophisticated departmental store that offers a pleasant shopping experience to all who step on its floor. Nordstrom’s target markets comprise women, men, girls, and kids of the upper and higher-middle section of the society. Nordstrom gives a lot to their consumers in both goods and service. When asked, clientele say they expect goods that are fashionable, long lasting, and

Given the changing market environment, the need for more efficient and cost effective As a result of the IMC concept, marketers are increasingly employing several devices which were once the domain of dedicated and specialist companies (Dewhirst & Davis 2005). This concept has been embraced in practice by many companies not only due to the acquisitions and mergers which have resulted in consolidation of the advertising industry but also due to the synergies that have emerged from the integration of the various communication activities within the IMC framework (Dewhirst & Davis 2005).

Effective Communication Case Study Analysis Communication can be defined as the act of transmitting information. Effective communication is a two way process. Information that flows back and forth between sender and receiver is considered effective (Clark 2003). For example, an organization communicates to their publics and then begins to look

Integrated Marketing Communication Report Contents Executive summary ………………………………………………………….. 2 Situation analysis ...………………………………………………………….. 3 Objectives ……………………………………………………………………… 5 Strategy ………………………………………………………………………… 6 Tactics ………………………………………………………………………….. 7 Action …………………………………………………………………………… 9 Control ………………………………………………………………………….. 12 Reference ………………………………………………………………………. 14 Appendices …………………………………………………………………….. 15 Executive Summary Spoonfed is a web-base business, by providing free service to user who interested in London events. Events included gigs, clubbing, arts, comedy, theater and festivals.

Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views. This paper aims to discuss then main definitions, issues, dimensions benefits and barriers surrounding the concept/process. Definition of IMC The definition of integrated marketing communications continues to evolve and there is no shared agreement or meaning.

There are a range of strategies and terms that play into integrated marketing communication. Integrated marketing communication can be described as 1.) Management and managing all types of marketing communications, 2.) Assuring that the brands, personality, and messages are correctly delivered from each factor of communication and from a strategy, and 3.) The analysis and implementation of all the factors of marketing communication must efficiently, economically, and successfully impact the transactions between organizations and their audience. Furthermore, the vertical integration is the most important level because it makes sure that marketing communication will be formed. Without such communication, marketing communication will not be effective and not associated with any of the essential objectives. Therefore, I will be going into detail about each level of integration and what it exactly means (Holm, 24-25).

Integrated Marketing Communications As online presence has advanced, there are more and more business minded people turning to the Internet as a way to make a living. There are plenty of pros and cons to go around with the online community, but the savvy business person can overcome the cons and become quite successful. It all begins with a strategy. What is the best way to get your message out there where customers will find it? For the successful business person integrated marketing communications is the key to online success.

Several facts are changing in today’s marketing communications. Owing to the growing numbers of alternative communication media and promotion, marketing communication does not just primarily focus on advertising and promotion. Organizations and entrepreneurs begin moving toward the process of integrated marketing communication (IMC), which has emerged as a new concept and the major communication development in marketing in the 21th century. More and more companies adopt IMC to convey a consistent message about their brand and products to derive competitive advantage and brand value. In addition, IMC has developed into a beneficial strategy for companies to reach more customers as well as build good customer relationships. Smith et al.

• What communication is • How we communicate as a business and also as a brand to our consumers • Then most importantly, how we can improve our customer engagement by first using effective methods of communication and secondly by removing any barriers to effective communication…..

Reflection of Business Communication Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world

Marketing Objectives and Strategy Pricing Market Communication: Canada and England Communication in marketing channels can serve as the process by which influential information is conveyed, shared decision making is encouraged, programs are created, power is put into effect and commitment and loyalty are built. Communication is the bond that holds together channels of distribution. Marketing communication builds awareness of a business, its products and the business’s position through customer interaction materials such as brochures, press releases, web sites and other forms of direct, indirect and interactive marketing. Marketing communication represents the “voice” of the brand and is one way to establish a dialogue and build relationships with consumers (Kotler & Keller, 2007, p. 279). Altadena Computer Company must have an in-depth understanding of the company’s target audience and the process of buying, selling, and communicating to customers.

“One of the most talked about ideas in marketing during the 1990s was the notion of integrated marketing communications (IMC). And while marketing managers still clearly feel that it is a valuable concept and one that will play an increasingly important role in their companies, there is unfortunately a great deal of evidence to suggest that truly integrated marketing communications is the exception rather than a rule”

Communication is such an important part of everyone’s daily life, not only in one’s personal life but also in organizations. Also now a day, we are becoming every year more and more global and working with different countries and cultures around the world. Henceforward, globalization is increasing, which makes communication a very important part of doing business internationally.

The objective of marketing is to produce bottom-line results by increasing sales and high investment returns. Marketing campaigns establish long-term goals in pursuance of increasing the value of a brand over time while sales promotions set short-term goals as a means to sway consumers toward a particular brand. In order for a marketing strategy to be successful, awareness of the brand needs increasing as well as changing potential consumers attitude about a product, a company or services that are being offered. “Increased brand awareness is not only one of the most common marketing communication objectives; it is also typically the first for a new company.” (Kokemuller, 1). When advertising, identifying the target audience is one of the first things that need to be done. Identify the target audience through a channel of communication so the right customer is

• matching of attendees to target markets: Product launching generally targets specific audiences who are likely very interested in the type of products being launched. These target group will become the first customers who will spread the words about the products, good or bad.