Integrated Marketing Communication (Imc)

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Assignment on
Integrated Marketing Communication (IMC)
Course Tittle: Marketing Management
Course Code: MBA-024

Submitted to,
Monto Chandra Gope
Department of Business Administration
Metropolitan University, Sylhet

Submitted by
ID No: 093-126-020
Batch: MBA 18th Batch.
Metropolitan University, Sylhet

Metropolitan University, Sylhet-3100
Communication is always one of the most important and vital strategic areas of an organization's success. You can have the best or most innovative products or services, but if your internal and external communications are weak, then the demand for your products or services raises a personal flag of concern. When communicating the value of your products or
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For this reason, they have started advertising to allure the potential customer about this product before launching through electronic media, poster, billboard and so on. One of advantage of this kind of advertising is that this will motivate the customers to purchase this product. Another benefit is that the customer who is in the purchase decision they will stop purchasing until the new product is being launch. This is the introduction stage of this product and advertising works as an important tool for communicating and informing about the product to the customer. This is also the customer’s pre-purchase stage from the point of customers buyer decision process where they after identifying the need search information and make decision which brand will they purchase. After commercialized launching, organization uses all the marketing tools to maximize its profit. As we have seen in the previous stage, advertising is more prevalent than other tools of IMC, but in this stage all the tools of IMC including advertising, personal selling, sales promotion, direct marketing and public relation work as a whole and interrelated way to take the product to reach in the maturity stage or to maximize the profit. In this stage, organization uses psychological advertising to attract most of the customer where at the previous stage they use introducing advertisement to know the customer about the
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