Integrated Marketing Communication ( Imc )

1658 WordsAug 25, 20177 Pages
As defined by the American Association of Advertising Agencies, integrated marketing communications " ... recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact." Integrated marketing communication (IMC) is a combination of five elements, such as, direct marketing, public relations, advertising, personal selling’s, and sales promotion, by which the company can communicate a positive and influencing image/message about a product/service that is present in the market place plus provides how it brings value to the…show more content…
Advertisements also help produce a variance in how the brand/company connects contrarily amid customers and other businesses when doing business to business ads. Advertising sends the message and data about products and services and the existence of the products and services in the current marketplace. Advertising gives companies and brands the advantage of appealing and displaying the organization’s products/services in a positive image with important information regarding the product/service. Contrarily advertising has its disadvantages, regardless of the legal ramifications, logos, images, and trademarks can be duplicated, slandered, or mocked. Another drawback of advertisements is usage of the wrong type of media or content, or bad timing, which could result in a negative impression on products/services in the market. Direct Marketing is one more element of the IMC that helps support in creating effective communication between the brand/company and the consumer base. The direct marketing are selective and a designated delivery of communication because it makes the face to face interaction between marketers with the consumer base. Interacting directly with the targeted consumer base to generate a response and/or a transaction is direct marketing. This communication will encourage the consumer base to
Open Document