Integrated Marketing Communication ( Imc )

To begin, for just about every product on the market there is an advertisement made to accompany it. Commercials are a common form of media, which are used for soliciting both products and services. They can be humorous, emotional, have a catchy jingle or an aesthetic appeal, or pretty much anything that would make them memorable. On the surface this type of advertising is useful, however, there is a negative side to this medium as well.

The integrated marketing communication media are fragmented, making it more difficult to communicate a message clearly. This is because, consumers are bombarded by thousands of pieces of information each and everyday, not having a consistent message makes communicating with the consumers even more difficult.

Initial discussions on IMC were based on definitions and theoretical understanding, and this discussion is still taking place. IMC or Integrated Marketing Communications according to Schultz (1993) combine and evaluate strategic role of diverse communications to produce a greater impact. It is a process that produces and applies different communication programs starting with the customer and work back to outline right approaches and procedures to progress throughout these influential programs. Another source sees it as a business process that aims to plan, implement and assess influential marketing communications over time. There isn’t a clear definition for it, each source rely on a different definition however according to all found IMC is identified as a strategic process. It’s composed of three main basics: consumer, channels and evaluation of performances. Consumer gives an idea of how an exchange of information affects message’s form and content. Communication channels analyze each channel in apart to

Task 4 Importance of IMC IN ORGANIZATION’S planning and implementation of their future Marketing Communications campaigns

Chapter 14 Communicating Customer Value: Integrated Marketing Communication Strategy 1) A company 's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to communicate customer value and build customer relationships. This is also called ________. A) direct marketing B) integrated marketing C) the promotion mix D) competitive marketing E) target marketing Answer: C Diff: 1 Page Ref: 402 AACSB: Communication Skill: Concept Objective: 14-1 2) The use of short-term incentives to encourage the purchase or sale of a

13. According to the text, which of the following industries is launching a billion-dollar IMC program in an economy in which many other companies

In the business world, advertising is critical and serves a critical purpose. It enables businesses to compete with each other for the consumer’s attention, as well as communicate

Integrated marketing communications is a core strategic activity used to build and sustain profitable relationships with various stakeholders. Customers are a critical target but other audiences such as buyers, designers, retailers, sales assistants, suppliers, etc…. are also important if an organisation is to achieve its sales and marketing objectives.

Chapter seven of the Integrated Marketing Communications textbook was discussed in great detail during weeks nine and ten of the semester. This section of the book addresses how online and interactive communications play a vital role towards interactions in the modern world. The goal of this chapter is to effectively incorporate online advertisements to deliver messages to dedicated consumers. Over the course of this paper, it will become clear as to how a current news article applies theory from lectures and the textbook to enhance online communications.

"Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost" (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into the Canadian market. To manage and market this product correctly, XYZ must take advantage of an IMC program and specifically target the advertising, promotion, and integration components with a focus on consumers, cost, convenience, and

Direct marketing is when businesses sell a product or service directly to the consumer (B2C). With direct marketing, businesses have several options in marketing to their consumers.

At its most basic level, Integrated Marketing Communications, or IMC, as we 'll call it, means integrating all the promotional tools, so that they work together in harmony.

However, with the introduction of new technologies and advances in information technology communication has been completely revolutionised and same has impacted in organisations in there IMC strategies. “For IMC to really take hold, old assumptions must exit, assumptions about the role of advertising and sales promotion, about the organisation of advertising and public relations departments, about agencies and what they do, about the media, and most of all accountability” (Schultz et al. 1994).

In Unit 1 we introduce you to the study of integrated marketing communications. We begin by reviewing the basic communication model, looking at its component parts and applying them within a marketing context. We explore the key components of IMC, assess its value to marketers, and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry associations to regulate marketing practices. We finish the unit with a discussion of social responsibility and how and why marketers should engage in positive and socially responsible marketing activities. In this unit, you need to refer

Integrated Marketing and Communication brings together all tools of marketing communication to send consistent messages to target audience.