Integrated Marketing Communication Mix Of Apple Inc.

Most iPhone users who have had previous Apple experience are richer than average, and are technically sophisticated. The iPhone’s major competitors in the U.S. are Android with a market share of 44%, RIM with market share of 24.2% (Albanesius, 2010), and Nokia with a market share of 8% (O'Brien, 2010) [Refer to Exhibits 3, 4, 5, and 6].

Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and iPod music player among many other computer accessories. Moreover, it develops and sells the following computer software; iOS and OS X operating systems, Safari web browser, iTunes media player, and iWork and iLife creativity and productivity collections. The market for smart phones equated to normal cell phones is comparatively small but will upsurge in the future. Currently apple has approximately 4.2% of the global handset share of the market. The objectives of this plan are to upsurge market share to 6% by July 2012 and to surge to 10% by January 2013. To obtain 5 additional fortune 500 indentures to utilize the iPhone.

Smartphones have grown to play a prominent our lives over the past 10 years, and they are now one of the most important aspects of our culture. Although the first "smartphone" was invented in 1992, they were not made commercially available in the United States until 2007, when Apple CEO Steve Jobs announced the iPhone. In doing so, he had unwittingly started the biggest technological explosion since the space race between Russia and the United States during the Cold War. Within a year of the release of the first iPhone, several companies began competing in this "smartphone race", and by 2016 there were more than 30 companies worldwide that produced these devices. They have become so popular that the terms "mobile phone" and "smartphone" are now one and the same; phones that do not have a touch screen and cannot surf the web are now all but extinct.

In spite of being a branded and reputed company, there is other several companies which are producing Smartphone like Samsung, L.G., and Sony so on. So there is a tough competition among these company to increase their consumer and sales. One of major threat is that other Smartphone have same operating system ( android) but iPhone has its own operating system(IOS) and cost of the android phone are cheap compare to iPhone. Furthermore, Apple biggest competitor Samsung has large number of phone in competitive prices so most of the customer are interested on other phone, as well as there

The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.

Marketing is the driver behind the sales of products in either local or international market. Marketing refers to a form of communication between a firm or seller and their customers, with a goal to sell their products to the customers. The key aspect of marketing is communication. Different companies have different marketing strategies. Good marketing strategies lead to successful sales. It is through the marketing strategies employed by a firm that enables it to outdo their competitors. The organizations face huge challenges in the international markets which have to be handled properly to ensure the organization succeeds in its operations. Several lessons can be drawn from a marketing strategy. International organizations use corporate websites and the social media to enable their marketing is progressive and covers huge numbers of targeted customers. An example of an international organization that carries out marketing at the global level is the Apple Company Inc.

In the contemporary day, smartphone is no longer deemed as a luxury product as if over the past it has become very common among the society and nearly a necessity for every people. Thus undeniably, it shows that the people using the smartphone are rocketing in number and consequently to the competition among the sector. Thereof, gaining a clear idea

Since that time, millions of iPhones have been sold, arguably making it one of the most successful mobile phone products ever launched. Why has the iPhone been so successful? The objective of this paper is to provide evidence showing the factors that have contributed to success and the lessons that can be learned from the iPhone. The remainder of this paper is organized as follows. Section II provides the criteria used to determine the success of the iPhone, as well as support for the assertion that the iPhone can be deemed a success.

Q. A: Critically analyse Apple’s approach to branding and marketing communications using concepts from B825 units five (branding) and six (communications). (20 marks)

There are over 50 companies with only six top companies in the cell phone industry that controls 80 percent of the market. Even though there are emerging new companies into the market, they are relatively small. The six top companies are rank as follow as the largest to the smallest cell phone company:

Many years ago people will think apple is a fruit. Nowadays, when people talking about Apple, we will think they are talking about Apple products. Apple Inc. is a famous company in creating new products and launching innovative technology. It leads the word to a new technology on many kinds of electronic products, and creates many kinds of products such as cell phone, portable computer, table computer, media player, and monitor. Apple during many times leadership change, they found their market position finally. Steve Jobs’s uses great business strategy lead the Apple Company to accomplish their innovative products launched. I-phone and I-pod create a remarkable successful, sales related to iPhone and the iPod represented

Smartphone market is fast-moving and very high competitive due to intense competition between two big smartphone producers, Apple and Samsung. At the beginning, Apple dominated this market solely by introducing a new innovative type of smartphone by Steve Jobs that has revolutionized people lifestyle and mobile industry. A few years after launching iPhone, a new fast following competitor, Samsung came into this market, and their sales have outperformed Apple from the year 2011 (According to Chart A1 in Appendix). In term of developing their product, Samsung has created its products by following Apple’s technology since the beginning of producing its smartphone, therefore there are many patent lawsuits between them. Since Steve Job passed away, Apple has continued to develop its core competence, which is an innovation of new type of smartphone that could help them to take back their market share from its rival, Samsung. Nonetheless, the competition between Apple and Samsung will still continue intensively in the future.

In this study, we are present overall the objectives of IPhone are to explain (a) the feature of IPhone, (b) the service of IPhone, (c) the customer’s satisfaction, and (d) the behavior intention

I have been hired as an external strategic marketing consultant for Apple Inc. to prepare a report about market development.This report will include a discussion andrecommendations for the strategic management of the market mix using Ansoff Matrix.

1. The Smartphone industry is a well established market and the threats of a new entrant is low, as technology needed to rival the devices already available is quite advance if they want to differentiate from them