Integrated Marketing Communications (IMC) Promotion Plan
Chennai Dining needs an Integrated Marketing Communication (IMC) Plan which can deliver a favorable outcome to the business goals. Chennai Dining IMC will use the same messages in its promotion across the board. By leveraging IMC, Chennai Dining make it visible spicy food business in the fast food industry. The goal is to bring consistent promotion message across Chennai Dining consumers by leveraging multiple promotion sources to achieve this marketing objective. Any or the entire marketing channel will direct all recipient to avail current promotion, personalized future promotions, and other deals through Chennai Dining print and electronic media. The rewards or deal programs
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As a first step in developing an integrated marketing communications plan, we know the target customers. The end product is being a spicy food, anyone can consume food. We will target all citizens, but being ethnic food, we can customize specialized messaged to Southern Indian, Indian and South East Asian customers who are unique and look for spicy food. We target all customers and we have different spicy and healthy food to appeal all level of age, demographics, gender and education level. According to the distribution of customer, we have designed distribution channel like kids add on week end and other media throughout the week.
Maine State expects tourism will increases by 10% and the traffic volume will increase in the summer months. The motel industry has similar forecast for the current year and with the increase in traffic gets more traffic to our dining who are in need of spicy food through Bill board advertisements. Also, increase in visitors stay with in the Portland area helps our Dining have greater visibility since we are in the old port area that is famous for visitors. We will have our promotion in most of the nearby hotels, motels, tourist and commercial establishments in their visitors ' area.
Identity
Chennai Dining is unique in the food servicing industry and want to create a unique spicy food brand for the business. The purpose of identity is to make
A1. Viability of Product or Service: Spice King is an Indian Cuisine and Sweets restaurant located in Renton, WA. Their current site, www.spicekingrenton.com, could use some work to increase their web imprint and bring more business to the company. The restaurant is located within a small ethnic grocery shopping mart on a side street in Renton. The restaurant is frequented by the local shoppers but offers so much more than just a quick lunch. They offer a range of Indian food and desserts and offer delivery and catering. Delivery and catering orders are primarily done via phone call. Customer feedback shows because of current site deficiencies, few orders are
Kudler Fine Foods is a gourmet food store which also offers in store parties in order to introduce customers to their products and also teach customers how to prepare their specialty foods. They have expanded to three stores and are continuing to see growth opportunities in their industry. Kudler Fine Foods has planned on contracting with local growers to obtain their produce and now they want to add a catering service. Before they can do so, they must run the possibility fully through a marketing standpoint in order to assure the success of this project. This study will comprise of the opportunities Kudler Fine Food has in its marketing mix that will help them operate a successful catering business.
Food Town’s vision is to expand the supermarket concept by opening store and becoming the best low price and high standard supermarket in town. To achieve the vision of this organization; the management team will successfully execute the following strategy: strategically expand the customer base, differentiate itself from other groceries stores by offering unique products and services, committed to excellence in customer service, and strive to improve high efficiency levels of operations. The way Food Town attracts consumers is by adverting his lower
PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry, including thousands of products exclusive only to PetSmart. Every year PetSmart takes care of the grooming for hundreds of thousands of pets in what PetSmart calls its PetSmart Salons. These animals are groomed and pampered by stylist who have
The importance of developing an integrated marketing communications plan has become even more important in the modern era. With so many different touch points, or ways that a prospect can experience a company 's message or advertisement, it is important that the message be clear and consistent (Business Training Schools, 2011). Developing the proper lines of communication, especially with a new product is vital to a company. In this paper Team C will evaluate factors involved in developing and managing an effective marketing communications plan. We will also discuss advertising and promotion programs. Technology trends available to help market the product is
Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their own part in marketing, which will help make a successful marketing plan. In this paper one will see what each of these four P’s are in marketing. Also one will see how each of these four P’s is used in the marketing plan for Dutch Bros Coffee.
In relation to promotions we believe an Integrated Marketing Communication (IMC) strategy would be the best way to proceed. Through IMC the brand will be able to maintain a personality and attitude that communicates effectively with the target segment. It will also help to build a desirable ‘brand image’ and relationships with consumers and distributors. The marketing activities will be very specific. It will involve a range of communication mediums including advertising, media, public relations and sales promotion.
Kotler P et al, 2001, Principles of Marketing, p 2490-259, 1 th edition, Pearson educational editorial.
There are over 1.1 million men and woman amateur and pro bodybuilders alone in the United States. The IFBB has competitors age ranges from as young as 16 years to as old as 83 within a range categories for competition, The NutiBullet Pro is a necessary tool to assist the competitors in preparing for competitions fulfilling a need for a quick, convenient and easy way for bodybuilders to create their protein shakes, whey smoothies or one of their required 6 to 7 meals a day.
The restaurant intends to sell fresh Asian foods, beer, fruit drinks, wines, and others. The competitive advantage of the products provided by Asian Spicy Food relies on the combination of dishes in the menu and on their originality. The restaurant's cooks will be selected based on their experience and creativity. This is because the owner of the restaurant intends to develop a business in this industry based on original products, different from those of competitors, but while maintaining traditional principles of the Asian cuisine. Asian Spicy Food will be
Secondly, in the integrated marketing communication, many marketing communication materials including advertisement should establish or develop an image and it could reflect customers’ behaviors directly. In the term of integrated marketing communication, the brand/image advertising, consumer sales promotion, direct response advertising and public relation may maximize their special strength and minimize their weakness. Lastly Nowak, and Phelps (1994), mentioned that coordinated marketing communication could build up better coordination between advertising, sales promotion, direct response and public relation. According to Phelps and Johnson (1996), Caywood stated that marketing communication planning could be recognized by added value of a comprehensive plan with variety of communications disciplines such as general advertising, direct response, sales promotion and public relation and these could provide clarity, consistency and maximum communication impact.
The Indian range would be ready to eat/cook food. I will be creating marketing strategies on Marks and Spencer’s food as to meet the customer needs and to analyse in ways I could meet the strategies successfully. The ready to cook food would be invented for the simplicity to people and to break into the market with more of these inventions in much more variety. I will be creating strategy on Indian food range, on chicken tikka masala curry and chana masala and such, so all the customers whether vegetarian or non-vegetarian can get taste of Marks and Spencer’s food, which are experimented by owner, director and chef of Benares, Atul Kochhars who has a passion for Indian food.
A product or service promotion strategy entails the style and form communications are made to existing and potential customer and the intermediary channels of distribution (Parmar & Kumar, 2006). Promotion may comprise of but not limited to media communications such as advertisements through radio, billboards, Television, newspapers and magazine. Other promotional exercises may involve discounts, offers/gifts, or intermediaries' contests. The strategies used in promoting a product or service carry one core objective; to make known the product in the market appeal to the existing and potential consumers (Parmar & Kumar, 2006). In this paper, appropriate promotional strategy for Pepsi's Soft drink and Nestle's breakfast Cereals are discussed.
For this Business Strategy Report, I have selected a restaurant chain named Nando’s. It was established in 1987 by two friends, Fernando Duarte and Robert Brozin (Nando’s.com, 2017). Although being a South African brand it has Portuguese influence and the restaurant chain depicts these designs. Nando’s specialty is flame-grilled chicken spiced with their unique selection of marinade sauces and spices ranging from mild to extra hot and for those individuals not into the hot stuff, there’s a lemon and herb option. It also has other selected food options to choose from in their attractive menu. Its niche market is working middle class male and female customers who enjoy spicy food and casual dining. It also caters for kids and families.
Customers is an important justification of a company’s success. Considering the interest of customers and portraying a good image to its customers, it had come out with different variety of meals. For example, the KFC offers kid’s meal which gives children free