Integrated Marketing Communication Essay

Initial discussions on IMC were based on definitions and theoretical understanding, and this discussion is still taking place. IMC or Integrated Marketing Communications according to Schultz (1993) combine and evaluate strategic role of diverse communications to produce a greater impact. It is a process that produces and applies different communication programs starting with the customer and work back to outline right approaches and procedures to progress throughout these influential programs. Another source sees it as a business process that aims to plan, implement and assess influential marketing communications over time. There isn’t a clear definition for it, each source rely on a different definition however according to all found IMC is identified as a strategic process. It’s composed of three main basics: consumer, channels and evaluation of performances. Consumer gives an idea of how an exchange of information affects message’s form and content. Communication channels analyze each channel in apart to

Task 4 Importance of IMC IN ORGANIZATION’S planning and implementation of their future Marketing Communications campaigns

13. According to the text, which of the following industries is launching a billion-dollar IMC program in an economy in which many other companies

For an Ad campaign to be successful there is always a clear message and a well thought out consumer insight that intersects between the interests of the consumer and features of the brand. The main intention of the consumer insight is to connect with the target audience on a deeper more personal level and to achieve this as an advertiser you must understand their underlying mindsets, motivations, desires & aspirations. For consumer insight to compliment the campaign it needs to work in synergy with the media chosen to appeal to the particular target audience. This paper will assess three successful campaigns where the brand has affectively reached its audience through consumer insight and its use of media to deliver the one succinct message.

The Promotional mix contains out of different elements who are necessary for the information of all target customers that means it’s not just for the people who already know about the product but also for the people who are completely unaware it all depends on how you use

Integrated marketing communications is a core strategic activity used to build and sustain profitable relationships with various stakeholders. Customers are a critical target but other audiences such as buyers, designers, retailers, sales assistants, suppliers, etc…. are also important if an organisation is to achieve its sales and marketing objectives.

Pickton and Broderick (2001) cite Kotler et al. in defining IMC as "the concept under which a company carefully integrates and co-ordinates its many communications channels to deliver a clear, consistent and compelling message about the organization and its products" (p.16) Consumers all over the world became more demanding and accurate in their choice. It has sharpened the competition between the companies, making the latter fight severely for their existing and potential customers. Therefore, it is absolutely necessary to identify significant problems that might be an obstacle in communicating with young people from Europe to be able to work out successful marketing campaigns.

"Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost" (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into the Canadian market. To manage and market this product correctly, XYZ must take advantage of an IMC program and specifically target the advertising, promotion, and integration components with a focus on consumers, cost, convenience, and

At its most basic level, Integrated Marketing Communications, or IMC, as we 'll call it, means integrating all the promotional tools, so that they work together in harmony.

This integration of marketing tools in association with the organisation’s strategic objective transmitted through a carefully chosen media, results in an effective integrated marketing communication strategy. This amalgamation of strategy, tool, message and media is called the marketing communication mix.

In Unit 1 we introduce you to the study of integrated marketing communications. We begin by reviewing the basic communication model, looking at its component parts and applying them within a marketing context. We explore the key components of IMC, assess its value to marketers, and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry associations to regulate marketing practices. We finish the unit with a discussion of social responsibility and how and why marketers should engage in positive and socially responsible marketing activities. In this unit, you need to refer

A successful campaign is not only about getting creative ideas but also marketing strategies and consumers insights. Diamond is forever, so is inconstancy. With unprecedented revolution in communication technology, constantly changing media landscape and refined strategies, marketing communication is indeed the battle for the minds, for the minds of mass consumers. Plus, the globalization makes the competition fiercer across the borderlines. To get hold of the inconstant trend as well as the growing global outlook of communication field, I am longing to join your program, hoping to probe further into market communication and PR & Advertising industry, and explore comprehensively the developing opportunities between market and

I have always been fascinated with how messages are conveyed to large audiences, via multiple media channels. I am constantly reviewing and evaluating various media techniques which use visual and conversational communications. I am particularly interested in digital media advertising in a global context. I would like to broaden my knowledge and research of academic theory and practical application of psychology, media trends, placement and design of public messages. I am naturally curious of how integrated campaigns reach various audiences through different media, such as television, radio, newspapers and digital technology. I enjoy analysing and evaluating key messages, methods, strengths and weaknesses of different campaigns reaching different target audiences. This constant process in my daily life, gives me ideas for personal research and application to future work. I would welcome the opportunity to work with leading scholars and industry professionals in this field, use traditional media and industry standard digital technology, within an international academic environment. I also hope to learn and share innovative ideas with likeminded peers. I am a highly motivated individual with a focus to succeed academically and in industry. I enjoy new challenges which push my problem solving skills forward. I believe this master’s course will advance

IMC or Integrated Marketing Communications is a “concept that recognizes the added value of a plan that evaluates the strategic roles of various communication disciplines, and combines these disciplines to provide clarity, consistency, and maximum communication impact”. In other words, the goal of IMC is to ensure that all of the messages sent via the different channels have a common look or feel (Textbook).

he market fragmentation and the increasing communication options in recent years have contributed to the clutter the world is experiencing today. This has lead marketers to integrate their marketing communication tools in order to break through the barrier of noise and reach the target market, “marketing overload is forcing corporations to shout even louder” (keller 2001). In 1993 Shultz, Tannenbaum and Lauterborn introduced a new concept called Integrated Marketing Communication (IMC). This concept has generated a great interest among academics and practioners, although research regarding its frequency and implementation is limited. IMC have been defined in numerous ways, all stressing the fact that IMC’s Task is to combine all